How popular isWalter Surface Technologies?
In September 2026, people searched for Walter Surface Technologies by name about 4,080 times worldwide, about the same as the previous year. These searches made up 1% of all global abrasive brand searches, placing Walter Surface Technologies seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about abrasive brands, Walter Surface Technologies appeared in two of the five answers and was the third most recommended of the eight.
Walter Surface Technologies is the seventh most searched of 8 competitors and the third most recommended in AI answers.
Saint-GobainShare of searches 76.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MirkaShare of searches 8.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
3M PeltorShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
KlingsporShare of searches 4.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Walter Surface TechnologiesShare of searches 1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top abrasive brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Walter Surface Technologies was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Walter Surface Technologies is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PFERD1st- 3M Peltor2nd
- Walter Surface Technologies3rd
Norton Abrasives4th- Klingspor5th
- Mirka6th
Sia7th- Saint-Gobain–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- 3M Peltor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Norton Abrasives2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PFERD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Walter Surface Technologies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mirka1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Klingspor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Saint-Gobain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about abrasive brands
5 answers
Asked ChatGPT
“Which abrasive brand should I buy?”
Asked ChatGPT
“What are the best abrasive brands?”
Asked ChatGPT
“What's the best abrasive brand for metalworking projects?”
Searched Google, AI Overview
“abrasive products”
Searched Google, AI Overview
“metal sanding discs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which abrasive brands compete with Walter Surface Technologies?
Share of searches by month for Saint-Gobain, Mirka, 3M Peltor, Klingspor, Norton Abrasives, Walter Surface Technologies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Saint-Gobain | Mirka | 3M Peltor | Klingspor | Norton Abrasives | PFERD | Walter Surface Technologies | Sia |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.8% | 8.4% | 5% | 4.6% | 1.9% | 0.62% | 0.87% | 0.75% |
| Nov 2025 | 75.4% | 10% | 5.9% | 4.5% | 1.9% | 0.74% | 0.86% | 0.72% |
| Dec 2025 | 78.6% | 8.5% | 5% | 3.8% | 2.1% | 0.61% | 0.85% | 0.62% |
| Jan 2026 | 75% | 9.9% | 5.8% | 4.4% | 2.3% | 0.85% | 1% | 0.71% |
| Feb 2026 | 75.6% | 10% | 4.9% | 4.5% | 2.2% | 1% | 1.2% | 0.71% |
| Mar 2026 | 73.8% | 9.7% | 5.7% | 5.3% | 2.4% | 1.2% | 1% | 0.86% |
| Apr 2026 | 74.7% | 9.9% | 5.8% | 4.4% | 2.2% | 1.1% | 1% | 0.88% |
| May 2026 | 75.6% | 8.2% | 5.9% | 4.5% | 2.9% | 1.3% | 1% | 0.72% |
| Jun 2026 | 76.8% | 8.3% | 4.9% | 4.5% | 2.7% | 1.1% | 1% | 0.73% |
| Jul 2026 | 76.9% | 8.3% | 4.9% | 4.5% | 2.6% | 0.98% | 1% | 0.73% |
| Aug 2026 | 76.1% | 8.2% | 5.9% | 4.5% | 2.5% | 0.97% | 0.99% | 0.72% |
| Sep 2026 | 76.3% | 8.2% | 5.9% | 4.5% | 2.2% | 1.1% | 1% | 0.72% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.3% | 307K | +0.23% | +0.2 points | |
| 2, held 2nd | 8.2% | 33.1K | 0% | 0 points | |
| 3, held 3rd | 5.9% | 23.8K | 0% | 0 points | |
| 4, held 4th | 4.5% | 18.1K | 0% | 0 points | |
| 5, held 5th | 2.2% | 9K | -10.9% | -0.3 points | |
| 6, moved from 7th to 6th | 1.1% | 4.3K | +10.8% | +0.1 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 1% | 4.1K | +2.3% | 0 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.72% | 2.9K | 0% | 0 points |
76.3%
Held 1st. 307K estimated branded searches, +0.23% vs prior month. Share +0.2 points.
2.
Mirka8.2%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.9%
Held 3rd. 23.8K estimated branded searches, 0% vs prior month. Share 0 points.
4.5%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
2.2%
Held 5th. 9K estimated branded searches, -10.9% vs prior month. Share -0.3 points.
6.
PFERD1.1%
Moved from 7th to 6th. 4.3K estimated branded searches, +10.8% vs prior month. Share +0.1 points.
Moved from 6th to 7th. 4.1K estimated branded searches, +2.3% vs prior month. Share 0 points.
8.
Sia0.72%
Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Walter Surface Technologies and its closest rivals
- Walter Surface Technologies vs 3M Peltor: compare popularity
- Walter Surface Technologies vs Klingspor: compare popularity
- Walter Surface Technologies vs Norton Abrasives: compare popularity
- Walter Surface Technologies vs PFERD: compare popularity
- Walter Surface Technologies vs Sia: compare popularity
- Compare Walter Surface Technologies with any brand
Every comparison with Walter Surface Technologies
7 comparisons
How has branded search demand for Walter Surface Technologies changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Walter Surface Technologies worldwide held steady, from 4.2K to 4.1K.
- Across the 12 months ending September 2026, Walter Surface Technologies fell from 6th to 7th among abrasive brands worldwide.
How did search popularity change for abrasive brands worldwide in September 2026?
6 changes
In September 2026, PFERD rose from 7th to 6th among abrasive brands worldwide.
In September 2026, Walter Surface Technologies fell from 6th to 7th among abrasive brands worldwide.
Estimated monthly branded searches for Sia worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Mirka worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Estimated monthly branded searches for Saint-Gobain worldwide fell 17.9% over 12 measured months, from 374K to 307K in September 2026.
How are Walter Surface Technologies’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Walter Surface Technologies’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- walter abrasives
- walter surface technologies
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