Sia vs Walter Surface Technologies:Which is more popular?
In September 2026, Walter Surface Technologies had more branded searches than Sia among abrasive brands worldwide. Walter Surface Technologies had about 4,080 branded searches, while Sia had 2,900. Walter Surface Technologies made up 1% of all abrasive brand searches we track, and Sia accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about abrasive brands, Walter Surface Technologies appeared in two of the five answers and Sia in one. Walter Surface Technologies was mentioned before Sia in every answer.
Who do people search for more?
Walter Surface Technologies, about 41% more searches than Sia
Who does AI mention more?
Walter Surface Technologies, mentioned in 2 of 5 answers, Sia in 1
Who does AI recommend more?
Walter Surface Technologies, named ahead of Sia in every answer
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Top abrasive brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Walter Surface Technologies was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sia was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Walter Surface Technologies was listed before Sia in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PFERD1st
3M Peltor2nd- Walter Surface Technologies3rd
Norton Abrasives4th
Klingspor5th
Mirka6th
Sia7th
Saint-Gobain–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- 3M Peltor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Norton Abrasives2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PFERD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Walter Surface Technologies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mirka1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Klingspor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Saint-Gobain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about abrasive brands
5 answers
Asked ChatGPT
“Which abrasive brand should I buy?”
Asked ChatGPT
“What are the best abrasive brands?”
Asked ChatGPT
“What's the best abrasive brand for metalworking projects?”
Searched Google, AI Overview
“abrasive products”
Searched Google, AI Overview
“metal sanding discs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Sia or Walter Surface Technologies more popular in search?
This chart shows how often people search Google for Sia and Walter Surface Technologies by name. Each line represents a brand's share of searches for all eight abrasive brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Walter Surface Technologies, Sia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Saint-Gobain | Mirka | 3M Peltor | Klingspor | Norton Abrasives | PFERD | Walter Surface Technologies | Sia |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.8% | 8.4% | 5% | 4.6% | 1.9% | 0.62% | 0.87% | 0.75% |
| Nov 2025 | 75.4% | 10% | 5.9% | 4.5% | 1.9% | 0.74% | 0.86% | 0.72% |
| Dec 2025 | 78.6% | 8.5% | 5% | 3.8% | 2.1% | 0.61% | 0.85% | 0.62% |
| Jan 2026 | 75% | 9.9% | 5.8% | 4.4% | 2.3% | 0.85% | 1% | 0.71% |
| Feb 2026 | 75.6% | 10% | 4.9% | 4.5% | 2.2% | 1% | 1.2% | 0.71% |
| Mar 2026 | 73.8% | 9.7% | 5.7% | 5.3% | 2.4% | 1.2% | 1% | 0.86% |
| Apr 2026 | 74.7% | 9.9% | 5.8% | 4.4% | 2.2% | 1.1% | 1% | 0.88% |
| May 2026 | 75.6% | 8.2% | 5.9% | 4.5% | 2.9% | 1.3% | 1% | 0.72% |
| Jun 2026 | 76.8% | 8.3% | 4.9% | 4.5% | 2.7% | 1.1% | 1% | 0.73% |
| Jul 2026 | 76.9% | 8.3% | 4.9% | 4.5% | 2.6% | 0.98% | 1% | 0.73% |
| Aug 2026 | 76.1% | 8.2% | 5.9% | 4.5% | 2.5% | 0.97% | 0.99% | 0.72% |
| Sep 2026 | 76.3% | 8.2% | 5.9% | 4.5% | 2.2% | 1.1% | 1% | 0.72% |
How has the Sia and Walter Surface Technologies comparison changed over the last 12 months?
3 findings
- Walter Surface Technologies was ahead of Sia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sia’s share of searches among abrasive brands worldwide moved from 0.75% to 0.72%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Walter Surface Technologies’ share of searches among abrasive brands worldwide moved from 0.87% to 1%, and its estimated monthly branded searches moved from 4.2K to 4.1K.
How did search popularity change for abrasive brands worldwide in September 2026?
2 changes
In September 2026, Walter Surface Technologies fell from 6th to 7th among abrasive brands worldwide.
Estimated monthly branded searches for Sia worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Sia’s and Walter Surface Technologies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sia
1 branded search term
- sia abrasive
Walter Surface Technologies
2 branded search terms
- walter abrasives
- walter surface technologies
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