Brandwave

How popular isVWO in search?

In September 2026, there were an estimated 34.1K branded searches for VWO worldwide which is down 33% over the last 12 months. VWO holds 11.1% estimated Share of Search among A/B testing tools worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Optimizely80.7%
  2. VWO11.1%
  3. Statsig6%
  4. AB Tasty2.1%
  5. Convert Experiences0.11%
VWO website (opens in a new tab)

Follow VWO and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does VWO compete?

VWO is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
A/B testing tools2nd of 511.1%Shown below
A/B testing platforms2nd of 511.2%Show ranking
Conversion rate optimisation tools2nd of 511.5%Show ranking

Which A/B testing tools compete with VWO?

VWO against A/B testing tools worldwide, by month

Share of Search by month for Optimizely, VWO, Statsig, AB Tasty. The figures are in the table below the chart.

View monthly share of search table
MonthOptimizelyVWOStatsigAB TastyConvert Experiences
Oct 202573.7%15.1%8.1%2.9%0.14%
Nov 202578.3%13.2%5.8%2.6%0.13%
Dec 202578.8%13.2%5.8%2.1%0.12%
Jan 202674.4%18.5%4.5%2.4%0.12%
Feb 202673.7%18.3%5.4%2.4%0.15%
Mar 202673.6%18.3%5.4%2.4%0.19%
Apr 202675.2%15.4%6.8%2.5%0.14%
May 202675.6%15.4%6.8%2%0.12%
Jun 202676.2%15.5%5.6%2.5%0.13%
Jul 202678.7%13.2%5.8%2.1%0.13%
Aug 202681.6%11.2%4.9%2.2%0.11%
Sep 202680.7%11.1%6%2.1%0.11%

  1. 1.Optimizely

    80.7%

    Held 1st. 248K estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.VWO

    11.1%

    Held 2nd. 34.1K estimated branded searches, +0.53% vs prior month. Share -0.1 points.

  3. 3.Statsig

    6%

    Held 3rd. 18.3K estimated branded searches, +22% vs prior month. Share +1 points.

  4. 4.AB Tasty

    2.1%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Convert Experiences

    0.11%

    Held 5th. 340 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between VWO and its closest rivals

Every comparison with VWO

How has branded search demand for VWO changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for VWO worldwide fell from 50.9K to 34.1K.
  • Across the 12 months ending September 2026, VWO’s estimated Share of Search among A/B testing tools worldwide decreased from 15.1% to 11.1%.
  • Across the 12 months ending September 2026, VWO’s estimated Share of Search among A/B testing tools worldwide peaked at 18.5% in January 2026 and was lowest at 11.1% in September 2026.

How did search popularity change for A/B testing tools worldwide in September 2026?

  1. In September 2026, Statsig gained estimated Share of Search among A/B testing tools worldwide, from 4.9% to 6%.

  2. In September 2026, Optimizely lost estimated Share of Search among A/B testing tools worldwide, from 81.6% to 80.7%.

  3. VWO’s estimated Share of Search among A/B testing tools worldwide has lost ground for 3 months in a row, from 15.5% to 11.1% in September 2026.

  4. Estimated monthly branded searches for AB Tasty worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  5. Estimated monthly branded searches for Convert Experiences worldwide fell 27.7% over 12 measured months, from 470 to 340 in September 2026.

How is VWO measured?

Brandwave collects information about searches that people make online using VWO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • vwo
  • vwo ab testing
  • vwo testing

Do you work for VWO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is VWO your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free