Brandwave

How popular isUpToDate in search?

In August 2026, there were an estimated 1M branded searches for UpToDate worldwide which is down 18% over the last 11 months. UpToDate holds 62% estimated Share of Search among clinical decision support platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. UpToDate62%
  2. Elsevier18.7%
  3. Isabel10.2%
  4. Wolters Kluwer8.4%
  5. BMJ Best Practice0.75%
UpToDate website (opens in a new tab)

Follow UpToDate and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which clinical decision support platforms compete with UpToDate?

UpToDate against clinical decision support platforms worldwide, by month

Share of Search by month for UpToDate, Elsevier, Isabel, Wolters Kluwer. The figures are in the table below the chart.

View monthly share of search table
MonthUpToDateElsevierIsabelWolters KluwerBMJ Best Practice
Oct 202565%19.6%7.2%7.2%0.96%
Nov 202564.1%19.3%8.7%7.1%0.78%
Dec 202561.9%18.6%10.2%8.4%0.92%
Jan 202665.4%16.1%8.8%8.8%0.79%
Feb 202660.4%18.2%8.2%12.1%1.1%
Mar 202663.5%19.2%7%8.6%1.7%
Apr 202664.9%19.6%7.2%7.2%1.2%
May 202661.8%18.6%10.2%8.3%1.1%
Jun 202665.4%16.1%8.8%8.8%0.79%
Jul 202664.2%15.8%10.6%8.7%0.78%
Aug 202662%18.7%10.2%8.4%0.75%
Sep 2026—————

  1. 1.UpToDate

    62%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Elsevier

    18.7%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +2.9 points.

  3. 3.Isabel

    10.2%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Wolters Kluwer

    8.4%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.BMJ Best Practice

    0.75%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between UpToDate and its closest rivals

Every comparison with UpToDate

How has branded search demand for UpToDate changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for UpToDate worldwide fell from 1.2M to 1M.
  • Across the 11 months ending August 2026, UpToDate’s estimated Share of Search among clinical decision support platforms worldwide decreased from 65% to 62%.
  • Across the 11 months ending August 2026, UpToDate’s estimated Share of Search among clinical decision support platforms worldwide peaked at 65.4% in June 2026 and was lowest at 60.4% in February 2026.

How did search popularity change for clinical decision support platforms worldwide in August 2026?

  1. In August 2026, Elsevier gained estimated Share of Search among clinical decision support platforms worldwide, from 15.8% to 18.7%.

  2. In August 2026, UpToDate lost estimated Share of Search among clinical decision support platforms worldwide, from 64.2% to 62%.

  3. Estimated monthly branded searches for Isabel worldwide rose 22.2% over 11 measured months, from 135K to 165K in August 2026.

  4. Estimated monthly branded searches for BMJ Best Practice worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

How is UpToDate measured?

Brandwave collects information about searches that people make online using UpToDate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • uptodate

Do you work for UpToDate? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is UpToDate your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free