Elsevier vs UpToDate:Which is more popular by branded search?
In August 2026, UpToDate had more branded searches than Elsevier among clinical decision support platforms worldwide. UpToDate was estimated to have 1M branded searches compared to Elsevier’s 301K, and held a 62% Share of Search versus Elsevier’s 18.7%. These are worldwide searches for English-language branded terms.
Follow Elsevier vs UpToDate and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Elsevier or UpToDate?
Compare the platforms clinicians check decisions against. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UpToDate, Elsevier. The figures are in the table below the chart.
View monthly share of search table
| Month | UpToDate | Elsevier | Isabel | Wolters Kluwer | BMJ Best Practice |
|---|---|---|---|---|---|
| Oct 2025 | 65% | 19.6% | 7.2% | 7.2% | 0.96% |
| Nov 2025 | 64.1% | 19.3% | 8.7% | 7.1% | 0.78% |
| Dec 2025 | 61.9% | 18.6% | 10.2% | 8.4% | 0.92% |
| Jan 2026 | 65.4% | 16.1% | 8.8% | 8.8% | 0.79% |
| Feb 2026 | 60.4% | 18.2% | 8.2% | 12.1% | 1.1% |
| Mar 2026 | 63.5% | 19.2% | 7% | 8.6% | 1.7% |
| Apr 2026 | 64.9% | 19.6% | 7.2% | 7.2% | 1.2% |
| May 2026 | 61.8% | 18.6% | 10.2% | 8.3% | 1.1% |
| Jun 2026 | 65.4% | 16.1% | 8.8% | 8.8% | 0.79% |
| Jul 2026 | 64.2% | 15.8% | 10.6% | 8.7% | 0.78% |
| Aug 2026 | 62% | 18.7% | 10.2% | 8.4% | 0.75% |
| Sep 2026 | — | — | — | — | — |
How has the Elsevier and UpToDate comparison changed over the last 12 months?
3 findings
- UpToDate was ahead of Elsevier in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Elsevier’s estimated Share of Search among clinical decision support platforms worldwide moved from 19.6% to 18.7%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 11 months ending August 2026, UpToDate’s estimated Share of Search among clinical decision support platforms worldwide moved from 65% to 62%, and its estimated monthly branded searches moved from 1.2M to 1M.
How did search popularity change for clinical decision support platforms worldwide in August 2026?
2 changes
In August 2026, Elsevier gained estimated Share of Search among clinical decision support platforms worldwide, from 15.8% to 18.7%.
In August 2026, UpToDate lost estimated Share of Search among clinical decision support platforms worldwide, from 64.2% to 62%.
How each brand is measured
Brandwave collects information about searches that people make online using Elsevier’s and UpToDate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.