Brandwave

Clinical decision support platforms:Which brands are most popular in search?

In August 2026, UpToDate was the most searched among clinical decision support platforms worldwide, with an estimated 1M branded searches and 62% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. UpToDate62%
  2. Elsevier18.7%
  3. Isabel10.2%
  4. Wolters Kluwer8.4%
  5. BMJ Best Practice0.75%

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Share of SearchLeaderboard

Compare the platforms clinicians check decisions against. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among clinical decision support platforms worldwide, by month

Share of Search by month for UpToDate, Elsevier, Isabel, Wolters Kluwer. The figures are in the table below the chart.

View monthly share of search table
MonthUpToDateElsevierIsabelWolters KluwerBMJ Best Practice
Oct 202565%19.6%7.2%7.2%0.96%
Nov 202564.1%19.3%8.7%7.1%0.78%
Dec 202561.9%18.6%10.2%8.4%0.92%
Jan 202665.4%16.1%8.8%8.8%0.79%
Feb 202660.4%18.2%8.2%12.1%1.1%
Mar 202663.5%19.2%7%8.6%1.7%
Apr 202664.9%19.6%7.2%7.2%1.2%
May 202661.8%18.6%10.2%8.3%1.1%
Jun 202665.4%16.1%8.8%8.8%0.79%
Jul 202664.2%15.8%10.6%8.7%0.78%
Aug 202662%18.7%10.2%8.4%0.75%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.UpToDate

    62%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Elsevier

    18.7%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +2.9 points.

  3. 3.Isabel

    10.2%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Wolters Kluwer

    8.4%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.BMJ Best Practice

    0.75%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among clinical decision support platforms worldwide?

In August 2026, UpToDate was the most searched among clinical decision support platforms worldwide, with an estimated 1M branded searches and 62% estimated Share of Search within this set. Elsevier is in 2nd place, 43.3 percentage points behind at 18.7% Share of Search.

Global clinical decision support platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
UpToDate65% → 62%65.4%Jun 202660.4%Feb 20261st
Elsevier19.6% → 18.7%19.6%Oct 202515.8%Jul 20262nd
Isabel7.2% → 10.2%10.6%Jul 20267%Mar 20263rd
Wolters Kluwer7.2% → 8.4%12.1%Feb 20267.1%Nov 20254th
BMJ Best Practice0.96% → 0.75%1.7%Mar 20260.75%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, UpToDate’s estimated Share of Search among clinical decision support platforms worldwide decreased from 65% to 62%.
  • Across the 11 months ending August 2026, Elsevier’s estimated Share of Search among clinical decision support platforms worldwide decreased from 19.6% to 18.7%.
  • Across the 11 months ending August 2026, Isabel’s estimated Share of Search among clinical decision support platforms worldwide increased from 7.2% to 10.2%.
  • Across the 11 months ending August 2026, Wolters Kluwer’s estimated Share of Search among clinical decision support platforms worldwide increased from 7.2% to 8.4%.
  • Across the 11 months ending August 2026, UpToDate’s estimated Share of Search among clinical decision support platforms worldwide peaked at 65.4% in June 2026 and was lowest at 60.4% in February 2026.
  • Across the 11 months ending August 2026, Elsevier’s estimated Share of Search among clinical decision support platforms worldwide peaked at 19.6% in October 2025 and was lowest at 15.8% in July 2026.
  • Across the 11 months ending August 2026, Isabel’s estimated Share of Search among clinical decision support platforms worldwide peaked at 10.6% in July 2026 and was lowest at 7% in March 2026.
  • Across the 11 months ending August 2026, Wolters Kluwer’s estimated Share of Search among clinical decision support platforms worldwide peaked at 12.1% in February 2026 and was lowest at 7.1% in November 2025.
  • Across the 11 months ending August 2026, BMJ Best Practice held steady: its estimated Share of Search among clinical decision support platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for clinical decision support platforms worldwide in August 2026?

  1. In August 2026, Elsevier gained estimated Share of Search among clinical decision support platforms worldwide, from 15.8% to 18.7%.

  2. In August 2026, UpToDate lost estimated Share of Search among clinical decision support platforms worldwide, from 64.2% to 62%.

  3. Estimated monthly branded searches for Isabel worldwide rose 22.2% over 11 measured months, from 135K to 165K in August 2026.

  4. Estimated monthly branded searches for BMJ Best Practice worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

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