BMJ Best Practice vs UpToDate:Which is more popular by branded search?
In August 2026, UpToDate had more branded searches than BMJ Best Practice among clinical decision support platforms worldwide. UpToDate was estimated to have 1M branded searches compared to BMJ Best Practice’s 12.1K, and held a 62% Share of Search versus BMJ Best Practice’s 0.75%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BMJ Best Practice or UpToDate?
Compare the platforms clinicians check decisions against. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UpToDate, BMJ Best Practice. The figures are in the table below the chart.
View monthly share of search table
| Month | UpToDate | Elsevier | Isabel | Wolters Kluwer | BMJ Best Practice |
|---|---|---|---|---|---|
| Oct 2025 | 65% | 19.6% | 7.2% | 7.2% | 0.96% |
| Nov 2025 | 64.1% | 19.3% | 8.7% | 7.1% | 0.78% |
| Dec 2025 | 61.9% | 18.6% | 10.2% | 8.4% | 0.92% |
| Jan 2026 | 65.4% | 16.1% | 8.8% | 8.8% | 0.79% |
| Feb 2026 | 60.4% | 18.2% | 8.2% | 12.1% | 1.1% |
| Mar 2026 | 63.5% | 19.2% | 7% | 8.6% | 1.7% |
| Apr 2026 | 64.9% | 19.6% | 7.2% | 7.2% | 1.2% |
| May 2026 | 61.8% | 18.6% | 10.2% | 8.3% | 1.1% |
| Jun 2026 | 65.4% | 16.1% | 8.8% | 8.8% | 0.79% |
| Jul 2026 | 64.2% | 15.8% | 10.6% | 8.7% | 0.78% |
| Aug 2026 | 62% | 18.7% | 10.2% | 8.4% | 0.75% |
| Sep 2026 | — | — | — | — | — |
How has the BMJ Best Practice and UpToDate comparison changed over the last 12 months?
3 findings
- UpToDate was ahead of BMJ Best Practice in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BMJ Best Practice’s estimated Share of Search among clinical decision support platforms worldwide moved from 0.96% to 0.75%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
- Across the 11 months ending August 2026, UpToDate’s estimated Share of Search among clinical decision support platforms worldwide moved from 65% to 62%, and its estimated monthly branded searches moved from 1.2M to 1M.
How did search popularity change for clinical decision support platforms worldwide in August 2026?
2 changes
In August 2026, UpToDate lost estimated Share of Search among clinical decision support platforms worldwide, from 64.2% to 62%.
Estimated monthly branded searches for BMJ Best Practice worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BMJ Best Practice’s and UpToDate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BMJ Best Practice
1 branded search term
- bmj best practice
UpToDate
1 branded search term
- uptodate
Put your own brand in this comparison
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