How popular isUlta Lab Tests?
In October 2026, people searched for Ulta Lab Tests by name about 8,100 times worldwide, a 50% increase from the previous year. These searches made up 2.2% of all global online blood testing service searches, placing Ulta Lab Tests ninth out of 12 services. When we asked both ChatGPT and Google AI Overviews about online blood testing services, Ulta Lab Tests appeared in one of the five answers and was the joint fourth most recommended of the 12.
Ulta Lab Tests is the ninth most searched of 12 competitors and the joint fourth most recommended in the AI answers we collected.
Function HealthShare of searches 55%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
EverlywellShare of searches 13.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
MedichecksShare of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
LabcorpShare of searches 6.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Ulta Lab TestsShare of searches 2.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top online blood testing services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ulta Lab Tests was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ulta Lab Tests is the joint fourth most recommended of the 12.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Labcorp4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Function Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quest Diagnostics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Everlywell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LetsGetChecked1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ulta Lab Tests1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SiPhox Health1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Superpower1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Medichecks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Marek Health0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online blood testing services
5 answers
Asked ChatGPT
“Which online blood test service should I use?”
Asked ChatGPT
“What are the best services for ordering your own blood tests?”
Asked ChatGPT
“What's the best at-home blood test for checking my overall health?”
Searched Google, AI Overview
“at home blood test”
Searched Google, AI Overview
“order blood test online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
How often do people search for Ulta Lab Tests compared with other online blood testing services worldwide?
Share of searches by month for Function Health, Everlywell, Medichecks, Labcorp, Marek Health, Quest Diagnostics, LetsGetChecked, Thriva, Ulta Lab Tests. The figures are in the table below the chart.
View monthly share of searches table
| Month | Function Health | Everlywell | Medichecks | Labcorp | Marek Health | Quest Diagnostics | LetsGetChecked | Thriva | Ulta Lab Tests | SiPhox Health | InsideTracker | Superpower |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 53.1% | 10.7% | 10.7% | 7.2% | 3.9% | 2.1% | 2.6% | 3.9% | 1.4% | 0.5% | 2.6% | 1.2% |
| Dec 2025 | 52.8% | 10.6% | 8.7% | 10.6% | 3.9% | 2.1% | 2.1% | 3.2% | 1.7% | 0.5% | 2.6% | 1.2% |
| Jan 2026 | 46.7% | 9.4% | 11.5% | 14.1% | 3.4% | 2.3% | 2.3% | 4.2% | 2.3% | 0.67% | 1.9% | 1.3% |
| Feb 2026 | 54.2% | 8.9% | 10.9% | 7.3% | 4% | 2.2% | 2.2% | 4% | 2.7% | 0.65% | 1.8% | 1.2% |
| Mar 2026 | 56.2% | 9.2% | 9.2% | 7.6% | 3.4% | 2.3% | 1.8% | 4.1% | 2.3% | 0.82% | 1.8% | 1.2% |
| Apr 2026 | 51.6% | 10.4% | 10.4% | 8.5% | 3.8% | 2.5% | 2.1% | 3.8% | 2.5% | 0.92% | 2.1% | 1.4% |
| May 2026 | 54% | 8.9% | 10.9% | 7.3% | 4% | 2.7% | 2.2% | 4% | 2.2% | 0.78% | 1.8% | 1.5% |
| Jun 2026 | 54.2% | 8.9% | 10.9% | 6% | 4% | 2.7% | 2.2% | 4% | 2.7% | 0.97% | 1.8% | 1.8% |
| Jul 2026 | 54.8% | 9% | 11.1% | 6.1% | 4% | 2.7% | 2.2% | 3.3% | 2.7% | 0.79% | 1.5% | 1.8% |
| Aug 2026 | 52% | 8.6% | 10.5% | 10.5% | 3.8% | 3.1% | 2.1% | 3.1% | 2.1% | 1.1% | 1.4% | 1.7% |
| Sep 2026 | 49.4% | 12.1% | 12.1% | 6.6% | 3.6% | 3% | 3% | 3% | 2.4% | 1.6% | 1.6% | 1.6% |
| Oct 2026 | 55% | 13.6% | 9.1% | 6.1% | 2.7% | 2.7% | 2.2% | 2.2% | 2.2% | 1.8% | 1.2% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55% | 201K | +21.8% | +5.7 points | |
| 2, held 2nd | 13.6% | 49.5K | +22.2% | +1.4 points | |
| 3, held 3rd | 9.1% | 33.1K | -18.3% | -3.1 points | |
| 4, held 4th | 6.1% | 22.2K | 0% | -0.6 points | |
| 5, held 5th | 2.7% | 9.9K | -18.2% | -0.9 points | |
| 6, moved from 7th to 6th | 2.7% | 9.9K | 0% | -0.3 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 2.2% | 8.1K | -18.2% | -0.7 pointsmoved from 6th to 7th | |
| 8, held 8th | 2.2% | 8.1K | -18.2% | -0.7 points | |
| 9, held 9th | 2.2% | 8.1K | 0% | -0.2 points | |
| 10, moved from 11th to 10th | 1.8% | 6.6K | +22.2% | +0.2 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 1.2% | 4.4K | -18.5% | -0.4 pointsmoved from 10th to 11th | |
| 12, held 12th | 1.2% | 4.4K | -18.5% | -0.4 points |
55%
Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +5.7 points.
13.6%
Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.4 points.
9.1%
Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -3.1 points.
4.
Labcorp6.1%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.6 points.
2.7%
Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
2.7%
Moved from 7th to 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.2%
Moved from 6th to 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
8.
Thriva2.2%
Held 8th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
2.2%
Held 9th. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
1.8%
Moved from 11th to 10th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
1.2%
Moved from 10th to 11th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
12.
Superpower1.2%
Held 12th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
Compare popularity between Ulta Lab Tests and its closest rivals
Every comparison with Ulta Lab Tests
11 comparisons
- Everlywell vs Ulta Lab Tests
- Function Health vs Ulta Lab Tests
- Labcorp vs Ulta Lab Tests
- LetsGetChecked vs Ulta Lab Tests
- Marek Health vs Ulta Lab Tests
- Medichecks vs Ulta Lab Tests
- Quest Diagnostics vs Ulta Lab Tests
- Thriva vs Ulta Lab Tests
- SiPhox Health vs Ulta Lab Tests
- InsideTracker vs Ulta Lab Tests
- Superpower vs Ulta Lab Tests
How has branded search demand for Ulta Lab Tests changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Ulta Lab Tests worldwide rose from 5.4K to 8.1K.
- Across the 12 months ending October 2026, Ulta Lab Tests’ share of searches among online blood testing services worldwide increased from 1.4% to 2.2%.
- Across the 12 months ending October 2026, Ulta Lab Tests’ share of searches among online blood testing services worldwide peaked at 2.7% in July 2026 and was lowest at 1.4% in November 2025.
- Across the 12 months ending October 2026, Ulta Lab Tests rose from 10th to 9th among online blood testing services worldwide.
How did search popularity change for online blood testing services worldwide in October 2026?
6 changes
In October 2026, Function Health gained share of searches among online blood testing services worldwide, from 49.4% to 55%.
In October 2026, Everlywell gained share of searches among online blood testing services worldwide, from 12.1% to 13.6%.
In October 2026, Medichecks lost share of searches among online blood testing services worldwide, from 12.1% to 9.1%.
In October 2026, Marek Health lost share of searches among online blood testing services worldwide, from 3.6% to 2.7%.
In October 2026, LetsGetChecked lost share of searches among online blood testing services worldwide, from 3% to 2.2%.
In October 2026, Thriva lost share of searches among online blood testing services worldwide, from 3% to 2.2%.
How are Ulta Lab Tests’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Ulta Lab Tests’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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