Brandwave

Labcorp vs Ulta Lab Tests:Which is more popular?

In October 2026, Labcorp had more branded searches than Ulta Lab Tests among online blood testing services worldwide. Labcorp had about 22,200 branded searches, while Ulta Lab Tests had 8,100. Labcorp made up 6.1% of all online blood testing service searches we track, and Ulta Lab Tests accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about online blood testing services, Labcorp appeared in four of the five answers and Ulta Lab Tests in one. Labcorp was mentioned before Ulta Lab Tests in every answer that named either.

Among online blood testing services worldwide in October 2026

Who do people search for more?

Labcorp, about 3 searches for every 1 for Ulta Lab Tests

Labcorp 22.2K searchesUlta Lab Tests 8.1K searches

Who does AI mention more?

Labcorp, mentioned in 4 of 5 answers, Ulta Lab Tests in 1

Labcorp in 4 of 5Ulta Lab Tests in 1 of 5

Who does AI recommend more?

Labcorp, named ahead of Ulta Lab Tests in 4 of 4 answers

Labcorp first in 4Ulta Lab Tests never first

Follow Labcorp vs Ulta Lab Tests and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top online blood testing services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Labcorp was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ulta Lab Tests was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Labcorp was listed before Ulta Lab Tests in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Labcorp1st
  2. Function Health2nd
  3. SiPhox Health2nd
  4. Quest Diagnostics4th
  5. Ulta Lab Tests4th
  6. Superpower6th
  7. Everlywell7th
  8. LetsGetChecked8th
  9. Medichecks–
  10. Marek Health–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Labcorp4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Function Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quest Diagnostics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everlywell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LetsGetChecked1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ulta Lab Tests1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SiPhox Health1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Superpower1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Medichecks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marek Health0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about online blood testing services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Labcorp or Ulta Lab Tests more popular in search?

This chart shows how often people search Google for Labcorp and Ulta Lab Tests by name. Each line represents a brand's share of searches for all 12 online blood testing services we track, month by month, from English-language searches worldwide.

Labcorp and Ulta Lab Tests among online blood testing services worldwide, by month

Share of searches by month for Labcorp, Ulta Lab Tests. The figures are in the table below the chart.

View monthly share of searches table
MonthFunction HealthEverlywellMedichecksLabcorpMarek HealthQuest DiagnosticsLetsGetCheckedThrivaUlta Lab TestsSiPhox HealthInsideTrackerSuperpower
Nov 202553.1%10.7%10.7%7.2%3.9%2.1%2.6%3.9%1.4%0.5%2.6%1.2%
Dec 202552.8%10.6%8.7%10.6%3.9%2.1%2.1%3.2%1.7%0.5%2.6%1.2%
Jan 202646.7%9.4%11.5%14.1%3.4%2.3%2.3%4.2%2.3%0.67%1.9%1.3%
Feb 202654.2%8.9%10.9%7.3%4%2.2%2.2%4%2.7%0.65%1.8%1.2%
Mar 202656.2%9.2%9.2%7.6%3.4%2.3%1.8%4.1%2.3%0.82%1.8%1.2%
Apr 202651.6%10.4%10.4%8.5%3.8%2.5%2.1%3.8%2.5%0.92%2.1%1.4%
May 202654%8.9%10.9%7.3%4%2.7%2.2%4%2.2%0.78%1.8%1.5%
Jun 202654.2%8.9%10.9%6%4%2.7%2.2%4%2.7%0.97%1.8%1.8%
Jul 202654.8%9%11.1%6.1%4%2.7%2.2%3.3%2.7%0.79%1.5%1.8%
Aug 202652%8.6%10.5%10.5%3.8%3.1%2.1%3.1%2.1%1.1%1.4%1.7%
Sep 202649.4%12.1%12.1%6.6%3.6%3%3%3%2.4%1.6%1.6%1.6%
Oct 202655%13.6%9.1%6.1%2.7%2.7%2.2%2.2%2.2%1.8%1.2%1.2%

How has branded search for Labcorp and Ulta Lab Tests changed worldwide over the last 12 months?

3 findings

How did search popularity change for online blood testing services worldwide in October 2026?

2 changes

  1. In October 2026, Labcorp lost share of searches among online blood testing services worldwide, from 6.6% to 6.1%.

  2. Estimated monthly branded searches for Ulta Lab Tests worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in October 2026.

How are Labcorp’s and Ulta Lab Tests’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Labcorp’s and Ulta Lab Tests’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Labcorp

1 branded search term

  • labcorp ondemand

Ulta Lab Tests

1 branded search term

  • ulta lab tests

How the Brand Demand Index is measured

Other head-to-heads among online blood testing services

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free