Online blood testing services:Which are most popular?
In October 2026, Function Health was the most searched online blood testing service worldwide, accounting for 55% of all searches among the 12 services tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Labcorp was mentioned most often, in four of the five answers. Labcorp was recommended most often, coming first in four out of five responses.
Function HealthShare of searches 55%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
EverlywellShare of searches 13.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
MedichecksShare of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
LabcorpShare of searches 6.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Marek HealthShare of searches 2.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top online blood testing services in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Labcorp was mentioned most often, in four of the five answers. Labcorp was recommended most often, coming first in four out of five answers. Function Health and SiPhox Health tied for second. Medichecks, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Labcorp4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Function Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quest Diagnostics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Everlywell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LetsGetChecked1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ulta Lab Tests1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SiPhox Health1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Superpower1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Medichecks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Marek Health0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thriva0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
InsideTracker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online blood testing services
5 answers
Asked ChatGPT
“Which online blood test service should I use?”
Asked ChatGPT
“What are the best services for ordering your own blood tests?”
Asked ChatGPT
“What's the best at-home blood test for checking my overall health?”
Searched Google, AI Overview
“at home blood test”
Searched Google, AI Overview
“order blood test online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Which online blood testing services do people search for most?
This chart shows how often people search Google for each online blood testing service by name. Each line represents a brand's share of searches for all 12 online blood testing services we track, month by month, from English-language searches worldwide.
Share of searches by month for Function Health, Everlywell, Medichecks, Labcorp, Marek Health, Quest Diagnostics, LetsGetChecked, Thriva, Ulta Lab Tests. The figures are in the table below the chart.
View monthly share of searches table
| Month | Function Health | Everlywell | Medichecks | Labcorp | Marek Health | Quest Diagnostics | LetsGetChecked | Thriva | Ulta Lab Tests | SiPhox Health | InsideTracker | Superpower |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 53.1% | 10.7% | 10.7% | 7.2% | 3.9% | 2.1% | 2.6% | 3.9% | 1.4% | 0.5% | 2.6% | 1.2% |
| Dec 2025 | 52.8% | 10.6% | 8.7% | 10.6% | 3.9% | 2.1% | 2.1% | 3.2% | 1.7% | 0.5% | 2.6% | 1.2% |
| Jan 2026 | 46.7% | 9.4% | 11.5% | 14.1% | 3.4% | 2.3% | 2.3% | 4.2% | 2.3% | 0.67% | 1.9% | 1.3% |
| Feb 2026 | 54.2% | 8.9% | 10.9% | 7.3% | 4% | 2.2% | 2.2% | 4% | 2.7% | 0.65% | 1.8% | 1.2% |
| Mar 2026 | 56.2% | 9.2% | 9.2% | 7.6% | 3.4% | 2.3% | 1.8% | 4.1% | 2.3% | 0.82% | 1.8% | 1.2% |
| Apr 2026 | 51.6% | 10.4% | 10.4% | 8.5% | 3.8% | 2.5% | 2.1% | 3.8% | 2.5% | 0.92% | 2.1% | 1.4% |
| May 2026 | 54% | 8.9% | 10.9% | 7.3% | 4% | 2.7% | 2.2% | 4% | 2.2% | 0.78% | 1.8% | 1.5% |
| Jun 2026 | 54.2% | 8.9% | 10.9% | 6% | 4% | 2.7% | 2.2% | 4% | 2.7% | 0.97% | 1.8% | 1.8% |
| Jul 2026 | 54.8% | 9% | 11.1% | 6.1% | 4% | 2.7% | 2.2% | 3.3% | 2.7% | 0.79% | 1.5% | 1.8% |
| Aug 2026 | 52% | 8.6% | 10.5% | 10.5% | 3.8% | 3.1% | 2.1% | 3.1% | 2.1% | 1.1% | 1.4% | 1.7% |
| Sep 2026 | 49.4% | 12.1% | 12.1% | 6.6% | 3.6% | 3% | 3% | 3% | 2.4% | 1.6% | 1.6% | 1.6% |
| Oct 2026 | 55% | 13.6% | 9.1% | 6.1% | 2.7% | 2.7% | 2.2% | 2.2% | 2.2% | 1.8% | 1.2% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55% | 201K | +21.8% | +5.7 points | |
| 2, held 2nd | 13.6% | 49.5K | +22.2% | +1.4 points | |
| 3, held 3rd | 9.1% | 33.1K | -18.3% | -3.1 points | |
| 4, held 4th | 6.1% | 22.2K | 0% | -0.6 points | |
| 5, held 5th | 2.7% | 9.9K | -18.2% | -0.9 points | |
| 6, moved from 7th to 6th | 2.7% | 9.9K | 0% | -0.3 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 2.2% | 8.1K | -18.2% | -0.7 pointsmoved from 6th to 7th | |
| 8, held 8th | 2.2% | 8.1K | -18.2% | -0.7 points | |
| 9, held 9th | 2.2% | 8.1K | 0% | -0.2 points | |
| 10, moved from 11th to 10th | 1.8% | 6.6K | +22.2% | +0.2 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 1.2% | 4.4K | -18.5% | -0.4 pointsmoved from 10th to 11th | |
| 12, held 12th | 1.2% | 4.4K | -18.5% | -0.4 points |
55%
Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +5.7 points.
13.6%
Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.4 points.
9.1%
Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -3.1 points.
4.
Labcorp6.1%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.6 points.
2.7%
Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
2.7%
Moved from 7th to 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.2%
Moved from 6th to 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
8.
Thriva2.2%
Held 8th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
2.2%
Held 9th. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
1.8%
Moved from 11th to 10th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
1.2%
Moved from 10th to 11th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
12.
Superpower1.2%
Held 12th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
Which brand is most popular in search among online blood testing services worldwide?
12 brands
In October 2026, Function Health was the most searched among online blood testing services worldwide, with an estimated 201K branded searches, 55% of all searches for the 12 tracked by the Brandwave Brand Demand Index. Everlywell is in 2nd place, 41.5 percentage points behind at 13.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Function Health | 53.1% → 55% | 56.2%Mar 2026 | 46.7%Jan 2026 | 1st |
| Everlywell | 10.7% → 13.6% | 13.6%Oct 2026 | 8.6%Aug 2026 | 2nd |
| Medichecks | 10.7% → 9.1% | 12.1%Sep 2026 | 8.7%Dec 2025 | 3rd |
| Labcorp | 7.2% → 6.1% | 14.1%Jan 2026 | 6%Jun 2026 | 4th |
| Marek Health | 3.9% → 2.7% | 4%Jul 2026 | 2.7%Oct 2026 | 5th |
| Quest Diagnostics | 2.1% → 2.7% | 3.1%Aug 2026 | 2.1%Dec 2025 | 9th → 6th |
| LetsGetChecked | 2.6% → 2.2% | 3%Sep 2026 | 1.8%Mar 2026 | 8th → 7th |
| Thriva | 3.9% → 2.2% | 4.2%Jan 2026 | 2.2%Oct 2026 | 6th → 8th |
| Ulta Lab Tests | 1.4% → 2.2% | 2.7%Jul 2026 | 1.4%Nov 2025 | 10th → 9th |
| SiPhox Health | 0.5% → 1.8% | 1.8%Oct 2026 | 0.5%Dec 2025 | 12th → 10th |
| InsideTracker | 2.6% → 1.2% | 2.6%Nov 2025 | 1.2%Oct 2026 | 7th → 11th |
| Superpower | 1.2% | 1.8%Jul 2026 | 1.2%Dec 2025 | 11th → 12th |
Each finding as a sentence
- Across the 12 months ending October 2026, Function Health’s share of searches among online blood testing services worldwide increased from 53.1% to 55%.
- Across the 12 months ending October 2026, Everlywell’s share of searches among online blood testing services worldwide increased from 10.7% to 13.6%.
- Across the 12 months ending October 2026, Medichecks’ share of searches among online blood testing services worldwide decreased from 10.7% to 9.1%.
- Across the 12 months ending October 2026, Labcorp’s share of searches among online blood testing services worldwide decreased from 7.2% to 6.1%.
- Across the 12 months ending October 2026, Marek Health’s share of searches among online blood testing services worldwide decreased from 3.9% to 2.7%.
- Across the 12 months ending October 2026, Quest Diagnostics’ share of searches among online blood testing services worldwide increased from 2.1% to 2.7%.
- Across the 12 months ending October 2026, Thriva’s share of searches among online blood testing services worldwide decreased from 3.9% to 2.2%.
- Across the 12 months ending October 2026, Ulta Lab Tests’ share of searches among online blood testing services worldwide increased from 1.4% to 2.2%.
- Across the 12 months ending October 2026, SiPhox Health’s share of searches among online blood testing services worldwide increased from 0.5% to 1.8%.
- Across the 12 months ending October 2026, InsideTracker’s share of searches among online blood testing services worldwide decreased from 2.6% to 1.2%.
- Across the 12 months ending October 2026, Function Health’s share of searches among online blood testing services worldwide peaked at 56.2% in March 2026 and was lowest at 46.7% in January 2026.
- Across the 12 months ending October 2026, Everlywell’s share of searches among online blood testing services worldwide peaked at 13.6% in October 2026 and was lowest at 8.6% in August 2026.
- Across the 12 months ending October 2026, Medichecks’ share of searches among online blood testing services worldwide peaked at 12.1% in September 2026 and was lowest at 8.7% in December 2025.
- Across the 12 months ending October 2026, Labcorp’s share of searches among online blood testing services worldwide peaked at 14.1% in January 2026 and was lowest at 6% in June 2026.
- Across the 12 months ending October 2026, Marek Health’s share of searches among online blood testing services worldwide peaked at 4% in July 2026 and was lowest at 2.7% in October 2026.
- Across the 12 months ending October 2026, Quest Diagnostics’ share of searches among online blood testing services worldwide peaked at 3.1% in August 2026 and was lowest at 2.1% in December 2025.
- Across the 12 months ending October 2026, LetsGetChecked’s share of searches among online blood testing services worldwide peaked at 3% in September 2026 and was lowest at 1.8% in March 2026.
- Across the 12 months ending October 2026, Thriva’s share of searches among online blood testing services worldwide peaked at 4.2% in January 2026 and was lowest at 2.2% in October 2026.
- Across the 12 months ending October 2026, Ulta Lab Tests’ share of searches among online blood testing services worldwide peaked at 2.7% in July 2026 and was lowest at 1.4% in November 2025.
- Across the 12 months ending October 2026, SiPhox Health’s share of searches among online blood testing services worldwide peaked at 1.8% in October 2026 and was lowest at 0.5% in December 2025.
- Across the 12 months ending October 2026, Quest Diagnostics rose from 9th to 6th among online blood testing services worldwide.
- Across the 12 months ending October 2026, LetsGetChecked rose from 8th to 7th among online blood testing services worldwide.
- Across the 12 months ending October 2026, Thriva fell from 6th to 8th among online blood testing services worldwide.
- Across the 12 months ending October 2026, Ulta Lab Tests rose from 10th to 9th among online blood testing services worldwide.
- Across the 12 months ending October 2026, SiPhox Health rose from 12th to 10th among online blood testing services worldwide.
- Across the 12 months ending October 2026, InsideTracker fell from 7th to 11th among online blood testing services worldwide.
- Across the 12 months ending October 2026, Superpower fell from 11th to 12th among online blood testing services worldwide.
How did search popularity change for online blood testing services worldwide in October 2026?
8 changes
In October 2026, Function Health gained share of searches among online blood testing services worldwide, from 49.4% to 55%.
In October 2026, Everlywell gained share of searches among online blood testing services worldwide, from 12.1% to 13.6%.
In October 2026, Medichecks lost share of searches among online blood testing services worldwide, from 12.1% to 9.1%.
In October 2026, Marek Health lost share of searches among online blood testing services worldwide, from 3.6% to 2.7%.
In October 2026, LetsGetChecked lost share of searches among online blood testing services worldwide, from 3% to 2.2%.
In October 2026, Thriva lost share of searches among online blood testing services worldwide, from 3% to 2.2%.
In October 2026, Labcorp lost share of searches among online blood testing services worldwide, from 6.6% to 6.1%.
SiPhox Health’s share of searches among online blood testing services worldwide has gained ground for 3 months in a row, from 0.79% to 1.8% in October 2026.
How are branded searches counted for online blood testing services?
12 search terms
Each brand's share of searches among online blood testing services comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Function Health
1 branded search term
- function health
Everlywell
1 branded search term
- everlywell
Medichecks
1 branded search term
- medichecks
Labcorp
1 branded search term
- labcorp ondemand
Marek Health
1 branded search term
- marek health
Quest Diagnostics
1 branded search term
- quest health
LetsGetChecked
1 branded search term
- letsgetchecked
Thriva
1 branded search term
- thriva
Ulta Lab Tests
1 branded search term
- ulta lab tests
SiPhox Health
1 branded search term
- siphox
InsideTracker
1 branded search term
- insidetracker
Superpower
1 branded search term
- superpower health
Compare popularity between leading brands
- Function Health vs Everlywell: compare popularity
- Function Health vs Medichecks: compare popularity
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- Function Health vs Marek Health: compare popularity
- Everlywell vs Medichecks: compare popularity
- Everlywell vs Labcorp: compare popularity
- Everlywell vs Marek Health: compare popularity
- Medichecks vs Labcorp: compare popularity
- Medichecks vs Marek Health: compare popularity
- Labcorp vs Marek Health: compare popularity
- Compare any of these brands
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