Superpower vs Ulta Lab Tests:Which is more popular?
In October 2026, Ulta Lab Tests had more branded searches than Superpower among online blood testing services worldwide. Ulta Lab Tests had about 8,100 branded searches, while Superpower had 4,400. Ulta Lab Tests made up 2.2% of all online blood testing service searches we track, and Superpower accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about online blood testing services, Superpower and Ulta Lab Tests each appeared in one of the five answers. Superpower and Ulta Lab Tests were each mentioned first in one of the two answers that named either.
Who do people search for more?
Ulta Lab Tests, about 84% more searches than Superpower
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top online blood testing services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Superpower and Ulta Lab Tests were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Superpower and Ulta Lab Tests were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Labcorp4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Function Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quest Diagnostics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Everlywell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LetsGetChecked1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ulta Lab Tests1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SiPhox Health1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Superpower1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Medichecks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Marek Health0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online blood testing services
5 answers
Asked ChatGPT
“Which online blood test service should I use?”
Asked ChatGPT
“What are the best services for ordering your own blood tests?”
Asked ChatGPT
“What's the best at-home blood test for checking my overall health?”
Searched Google, AI Overview
“at home blood test”
Searched Google, AI Overview
“order blood test online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Superpower or Ulta Lab Tests more popular in search?
This chart shows how often people search Google for Superpower and Ulta Lab Tests by name. Each line represents a brand's share of searches for all 12 online blood testing services we track, month by month, from English-language searches worldwide.
Share of searches by month for Ulta Lab Tests, Superpower. The figures are in the table below the chart.
View monthly share of searches table
| Month | Function Health | Everlywell | Medichecks | Labcorp | Marek Health | Quest Diagnostics | LetsGetChecked | Thriva | Ulta Lab Tests | SiPhox Health | InsideTracker | Superpower |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 53.1% | 10.7% | 10.7% | 7.2% | 3.9% | 2.1% | 2.6% | 3.9% | 1.4% | 0.5% | 2.6% | 1.2% |
| Dec 2025 | 52.8% | 10.6% | 8.7% | 10.6% | 3.9% | 2.1% | 2.1% | 3.2% | 1.7% | 0.5% | 2.6% | 1.2% |
| Jan 2026 | 46.7% | 9.4% | 11.5% | 14.1% | 3.4% | 2.3% | 2.3% | 4.2% | 2.3% | 0.67% | 1.9% | 1.3% |
| Feb 2026 | 54.2% | 8.9% | 10.9% | 7.3% | 4% | 2.2% | 2.2% | 4% | 2.7% | 0.65% | 1.8% | 1.2% |
| Mar 2026 | 56.2% | 9.2% | 9.2% | 7.6% | 3.4% | 2.3% | 1.8% | 4.1% | 2.3% | 0.82% | 1.8% | 1.2% |
| Apr 2026 | 51.6% | 10.4% | 10.4% | 8.5% | 3.8% | 2.5% | 2.1% | 3.8% | 2.5% | 0.92% | 2.1% | 1.4% |
| May 2026 | 54% | 8.9% | 10.9% | 7.3% | 4% | 2.7% | 2.2% | 4% | 2.2% | 0.78% | 1.8% | 1.5% |
| Jun 2026 | 54.2% | 8.9% | 10.9% | 6% | 4% | 2.7% | 2.2% | 4% | 2.7% | 0.97% | 1.8% | 1.8% |
| Jul 2026 | 54.8% | 9% | 11.1% | 6.1% | 4% | 2.7% | 2.2% | 3.3% | 2.7% | 0.79% | 1.5% | 1.8% |
| Aug 2026 | 52% | 8.6% | 10.5% | 10.5% | 3.8% | 3.1% | 2.1% | 3.1% | 2.1% | 1.1% | 1.4% | 1.7% |
| Sep 2026 | 49.4% | 12.1% | 12.1% | 6.6% | 3.6% | 3% | 3% | 3% | 2.4% | 1.6% | 1.6% | 1.6% |
| Oct 2026 | 55% | 13.6% | 9.1% | 6.1% | 2.7% | 2.7% | 2.2% | 2.2% | 2.2% | 1.8% | 1.2% | 1.2% |
How has branded search for Superpower and Ulta Lab Tests changed worldwide over the last 12 months?
3 findings
- Ulta Lab Tests was ahead of Superpower in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Superpower’s share of searches among online blood testing services worldwide held steady at 1.2%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending October 2026, Ulta Lab Tests’ share of searches among online blood testing services worldwide moved from 1.4% to 2.2%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
How did search popularity change for online blood testing services worldwide in October 2026?
2 changes
Superpower’s share of searches among online blood testing services worldwide has lost ground for 3 months in a row, from 1.8% to 1.2% in October 2026.
Estimated monthly branded searches for Ulta Lab Tests worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in October 2026.
How are Superpower’s and Ulta Lab Tests’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Superpower’s and Ulta Lab Tests’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Superpower
1 branded search term
- superpower health
Ulta Lab Tests
1 branded search term
- ulta lab tests
Other head-to-heads among online blood testing services
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