Quest Diagnostics vs Ulta Lab Tests:Which is more popular?
In October 2026, Quest Diagnostics had more branded searches than Ulta Lab Tests among online blood testing services worldwide. Quest Diagnostics had about 9,900 branded searches, while Ulta Lab Tests had 8,100. Quest Diagnostics made up 2.7% of all online blood testing service searches we track, and Ulta Lab Tests accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about online blood testing services, Quest Diagnostics appeared in two of the five answers and Ulta Lab Tests in one. Quest Diagnostics and Ulta Lab Tests were each mentioned first in one of the two answers that named either.
Who do people search for more?
Quest Diagnostics, about 22% more searches than Ulta Lab Tests
Who does AI mention more?
Quest Diagnostics, mentioned in 2 of 5 answers, Ulta Lab Tests in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top online blood testing services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Quest Diagnostics was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ulta Lab Tests was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Quest Diagnostics and Ulta Lab Tests were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Labcorp4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Function Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Quest Diagnostics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Everlywell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LetsGetChecked1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ulta Lab Tests1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SiPhox Health1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Superpower1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Medichecks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Marek Health0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online blood testing services
5 answers
Asked ChatGPT
“Which online blood test service should I use?”
Asked ChatGPT
“What are the best services for ordering your own blood tests?”
Asked ChatGPT
“What's the best at-home blood test for checking my overall health?”
Searched Google, AI Overview
“at home blood test”
Searched Google, AI Overview
“order blood test online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Quest Diagnostics or Ulta Lab Tests more popular in search?
This chart shows how often people search Google for Quest Diagnostics and Ulta Lab Tests by name. Each line represents a brand's share of searches for all 12 online blood testing services we track, month by month, from English-language searches worldwide.
Share of searches by month for Quest Diagnostics, Ulta Lab Tests. The figures are in the table below the chart.
View monthly share of searches table
| Month | Function Health | Everlywell | Medichecks | Labcorp | Marek Health | Quest Diagnostics | LetsGetChecked | Thriva | Ulta Lab Tests | SiPhox Health | InsideTracker | Superpower |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 53.1% | 10.7% | 10.7% | 7.2% | 3.9% | 2.1% | 2.6% | 3.9% | 1.4% | 0.5% | 2.6% | 1.2% |
| Dec 2025 | 52.8% | 10.6% | 8.7% | 10.6% | 3.9% | 2.1% | 2.1% | 3.2% | 1.7% | 0.5% | 2.6% | 1.2% |
| Jan 2026 | 46.7% | 9.4% | 11.5% | 14.1% | 3.4% | 2.3% | 2.3% | 4.2% | 2.3% | 0.67% | 1.9% | 1.3% |
| Feb 2026 | 54.2% | 8.9% | 10.9% | 7.3% | 4% | 2.2% | 2.2% | 4% | 2.7% | 0.65% | 1.8% | 1.2% |
| Mar 2026 | 56.2% | 9.2% | 9.2% | 7.6% | 3.4% | 2.3% | 1.8% | 4.1% | 2.3% | 0.82% | 1.8% | 1.2% |
| Apr 2026 | 51.6% | 10.4% | 10.4% | 8.5% | 3.8% | 2.5% | 2.1% | 3.8% | 2.5% | 0.92% | 2.1% | 1.4% |
| May 2026 | 54% | 8.9% | 10.9% | 7.3% | 4% | 2.7% | 2.2% | 4% | 2.2% | 0.78% | 1.8% | 1.5% |
| Jun 2026 | 54.2% | 8.9% | 10.9% | 6% | 4% | 2.7% | 2.2% | 4% | 2.7% | 0.97% | 1.8% | 1.8% |
| Jul 2026 | 54.8% | 9% | 11.1% | 6.1% | 4% | 2.7% | 2.2% | 3.3% | 2.7% | 0.79% | 1.5% | 1.8% |
| Aug 2026 | 52% | 8.6% | 10.5% | 10.5% | 3.8% | 3.1% | 2.1% | 3.1% | 2.1% | 1.1% | 1.4% | 1.7% |
| Sep 2026 | 49.4% | 12.1% | 12.1% | 6.6% | 3.6% | 3% | 3% | 3% | 2.4% | 1.6% | 1.6% | 1.6% |
| Oct 2026 | 55% | 13.6% | 9.1% | 6.1% | 2.7% | 2.7% | 2.2% | 2.2% | 2.2% | 1.8% | 1.2% | 1.2% |
How has branded search for Quest Diagnostics and Ulta Lab Tests changed worldwide over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Ulta Lab Tests took it in February 2026, Quest Diagnostics took it in May 2026.
- Across the 12 months ending October 2026, Quest Diagnostics’ share of searches among online blood testing services worldwide moved from 2.1% to 2.7%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending October 2026, Ulta Lab Tests’ share of searches among online blood testing services worldwide moved from 1.4% to 2.2%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
How did search popularity change for online blood testing services worldwide in October 2026?
2 changes
In October 2026, Quest Diagnostics rose from 7th to 6th among online blood testing services worldwide.
Estimated monthly branded searches for Ulta Lab Tests worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in October 2026.
How are Quest Diagnostics’ and Ulta Lab Tests’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Quest Diagnostics’ and Ulta Lab Tests’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Quest Diagnostics
1 branded search term
- quest health
Ulta Lab Tests
1 branded search term
- ulta lab tests
Other head-to-heads among online blood testing services
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