How popular isTokyoTreat?
In October 2026, people searched for TokyoTreat by name about 4,400 times worldwide, a 55.6% decrease from the previous year. These searches made up 3.8% of all global snack subscription box searches, placing TokyoTreat sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about snack subscription boxes, TokyoTreat appeared in three of the five answers and was the third most recommended of the seven.
TokyoTreat is the sixth most searched of 7 competitors and the third most recommended in the AI answers we collected.
Universal YumsShare of searches 52.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
Candy ClubShare of searches 19.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
BokksuShare of searches 8.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SakuracoShare of searches 7.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
TokyoTreatShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top snack subscription boxes in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TokyoTreat was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. TokyoTreat is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bokksu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TokyoTreat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Universal Yums2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sakuraco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Candy Club1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SnackCrate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Japan Crate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about snack subscription boxes
5 answers
Asked ChatGPT
“What's the best snack subscription box?”
Asked ChatGPT
“Which Japanese snack box is worth the money?”
Asked ChatGPT
“What's a good snack box gift for someone who loves trying foreign food?”
Searched Google, AI Overview
“snack subscription box”
Searched Google, AI Overview
“japanese snack box”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.
How often do people search for TokyoTreat compared with other snack subscription boxes worldwide?
Share of searches by month for Universal Yums, Candy Club, Bokksu, Sakuraco, SnackCrate, TokyoTreat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Universal Yums | Candy Club | Bokksu | Sakuraco | SnackCrate | TokyoTreat | Japan Crate |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 55% | 11.1% | 11.1% | 9% | 7.4% | 4.9% | 1.4% |
| Dec 2025 | 62.5% | 10.3% | 8.4% | 6.9% | 6.9% | 3.8% | 1.4% |
| Jan 2026 | 46.9% | 17.2% | 9.4% | 9.4% | 9.4% | 6.3% | 1.5% |
| Feb 2026 | 45% | 16.5% | 11% | 11% | 9% | 6% | 1.4% |
| Mar 2026 | 42.4% | 19% | 10.4% | 12.7% | 8.5% | 5.7% | 1.3% |
| Apr 2026 | 40.3% | 22.1% | 9.8% | 12% | 9.8% | 4.4% | 1.5% |
| May 2026 | 40.7% | 22.3% | 10% | 10% | 12.2% | 3.6% | 1.3% |
| Jun 2026 | 43.3% | 23.7% | 10.6% | 8.7% | 8.7% | 3.9% | 1.1% |
| Jul 2026 | 44.2% | 24.2% | 8.8% | 8.8% | 8.8% | 3.9% | 1.2% |
| Aug 2026 | 43.3% | 23.7% | 8.7% | 8.7% | 10.6% | 3.9% | 1.1% |
| Sep 2026 | 47% | 21.1% | 9.4% | 9.4% | 7.7% | 4.2% | 1.2% |
| Oct 2026 | 52.8% | 19.4% | 8.6% | 7.1% | 7.1% | 3.8% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.8% | 60.5K | +22.2% | +5.8 points | |
| 2, held 2nd | 19.4% | 22.2K | 0% | -1.7 points | |
| 3, held 3rd | 8.6% | 9.9K | 0% | -0.8 points | |
| 4, held 4th | 7.1% | 8.1K | -18.2% | -2.3 points | |
| 5, held 5th | 7.1% | 8.1K | 0% | -0.6 points | |
| 6, held 6th | 3.8% | 4.4K | 0% | -0.3 points | |
| 7, held 7th | 1.1% | 1.3K | 0% | -0.1 points |
52.8%
Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +5.8 points.
19.4%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -1.7 points.
3.
Bokksu8.6%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.8 points.
4.
Sakuraco7.1%
Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -2.3 points.
7.1%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share -0.6 points.
3.8%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.3 points.
1.1%
Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between TokyoTreat and its closest rivals
Every comparison with TokyoTreat
6 comparisons
How has branded search demand for TokyoTreat changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for TokyoTreat worldwide fell from 9.9K to 4.4K.
- Across the 12 months ending October 2026, TokyoTreat’s share of searches among snack subscription boxes worldwide decreased from 4.9% to 3.8%.
- Across the 12 months ending October 2026, TokyoTreat’s share of searches among snack subscription boxes worldwide peaked at 6.3% in January 2026 and was lowest at 3.6% in May 2026.
How did search popularity change for snack subscription boxes worldwide in October 2026?
6 changes
In October 2026, Universal Yums gained share of searches among snack subscription boxes worldwide, from 47% to 52.8%.
In October 2026, Sakuraco lost share of searches among snack subscription boxes worldwide, from 9.4% to 7.1%.
In October 2026, Candy Club lost share of searches among snack subscription boxes worldwide, from 21.1% to 19.4%.
In October 2026, Bokksu lost share of searches among snack subscription boxes worldwide, from 9.4% to 8.6%.
In October 2026, SnackCrate lost share of searches among snack subscription boxes worldwide, from 7.7% to 7.1%.
Estimated monthly branded searches for TokyoTreat worldwide fell 55.6% over 12 measured months, from 9.9K to 4.4K in October 2026.
How are TokyoTreat’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using TokyoTreat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tokyotreat
Who owns TokyoTreat?
TokyoTreat is owned by ICHIGO. Brandwave also tracks Sakuraco, owned by the same company, worldwide.
Do you work for TokyoTreat? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is TokyoTreat your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.