Snack subscription boxes:Which are most popular?

Name: Snack subscription boxes: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Universal Yums was the most searched snack subscription box brand worldwide, accounting for 52.8% of all searches among the seven brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Bokksu showed up in every answer. Bokksu was recommended most often, coming first in two out of five responses.

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Top snack subscription boxes in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bokksu appeared every time. Bokksu was recommended most often, coming first in two out of five answers. Universal Yums was second, and TokyoTreat was third. SnackCrate, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Bokksu	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
TokyoTreat	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Universal Yums	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Sakuraco	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Candy Club	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
SnackCrate	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Japan Crate	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Bokksu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TokyoTreat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Universal Yums2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sakuraco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Candy Club1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SnackCrate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Japan Crate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about snack subscription boxes

5 answers

Asked ChatGPT
“What's the best snack subscription box?”
1. 1TokyoTreat
2. 2Bokksu
Asked ChatGPT
“Which Japanese snack box is worth the money?”
1. 1Bokksu
2. 2TokyoTreat
3. 3Sakuraco
Asked ChatGPT
“What's a good snack box gift for someone who loves trying foreign food?”
1. 1Universal Yums
2. 2Bokksu
Searched Google, AI Overview
“snack subscription box”
Searched Google, AI Overview
“japanese snack box”
1. 1Bokksu
2. 2Sakuraco
3. 3TokyoTreat

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.

Which snack subscription boxes do people search for most?

This chart shows how often people search Google for each snack subscription box brand by name. Each line represents a brand's share of searches for all seven snack subscription box brands we track, month by month, from English-language searches worldwide.

Share of searches among snack subscription boxes worldwide, by month

Month	Universal Yums	Candy Club	Bokksu	Sakuraco	SnackCrate	TokyoTreat	Japan Crate
Nov 2025	55%	11.1%	11.1%	9%	7.4%	4.9%	1.4%
Dec 2025	62.5%	10.3%	8.4%	6.9%	6.9%	3.8%	1.4%
Jan 2026	46.9%	17.2%	9.4%	9.4%	9.4%	6.3%	1.5%
Feb 2026	45%	16.5%	11%	11%	9%	6%	1.4%
Mar 2026	42.4%	19%	10.4%	12.7%	8.5%	5.7%	1.3%
Apr 2026	40.3%	22.1%	9.8%	12%	9.8%	4.4%	1.5%
May 2026	40.7%	22.3%	10%	10%	12.2%	3.6%	1.3%
Jun 2026	43.3%	23.7%	10.6%	8.7%	8.7%	3.9%	1.1%
Jul 2026	44.2%	24.2%	8.8%	8.8%	8.8%	3.9%	1.2%
Aug 2026	43.3%	23.7%	8.7%	8.7%	10.6%	3.9%	1.1%
Sep 2026	47%	21.1%	9.4%	9.4%	7.7%	4.2%	1.2%
Oct 2026	52.8%	19.4%	8.6%	7.1%	7.1%	3.8%	1.1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Universal Yums	52.8%	60.5K	+22.2%	+5.8 points
2, held 2nd	Candy Club	19.4%	22.2K	0%	-1.7 points
3, held 3rd	Bokksu	8.6%	9.9K	0%	-0.8 points
4, held 4th	Sakuraco ICHIGO	7.1%	8.1K	-18.2%	-2.3 points
5, held 5th	SnackCrate	7.1%	8.1K	0%	-0.6 points
6, held 6th	TokyoTreat ICHIGO	3.8%	4.4K	0%	-0.3 points
7, held 7th	Japan Crate	1.1%	1.3K	0%	-0.1 points

1.Universal Yums
52.8%
Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +5.8 points.
2.Candy Club
19.4%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -1.7 points.
3.Bokksu
8.6%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.8 points.
4.Sakuraco
7.1%
Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -2.3 points.
5.SnackCrate
7.1%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share -0.6 points.
6.TokyoTreat
3.8%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.3 points.
7.Japan Crate
1.1%
Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

Which brand is most popular in search among snack subscription boxes worldwide?

7 brands

In October 2026, Universal Yums was the most searched among snack subscription box brands worldwide, with an estimated 60.5K branded searches, 52.8% of all searches for the seven tracked by the Brandwave Brand Demand Index. Candy Club is in 2nd place, 33.4 percentage points behind at 19.4%.

Global snack subscription boxes, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Universal Yums	55% → 52.8%	62.5%Dec 2025	40.3%Apr 2026	1st
Candy Club	11.1% → 19.4%	24.2%Jul 2026	10.3%Dec 2025	3rd → 2nd
Bokksu	11.1% → 8.6%	11.1%Nov 2025	8.4%Dec 2025	2nd → 3rd
Sakuraco	9% → 7.1%	12.7%Mar 2026	6.9%Dec 2025	4th
SnackCrate	7.4% → 7.1%	12.2%May 2026	6.9%Dec 2025	5th
TokyoTreat	4.9% → 3.8%	6.3%Jan 2026	3.6%May 2026	6th
Japan Crate	1.4% → 1.1%	1.5%Apr 2026	1.1%Oct 2026	7th

Each finding as a sentence

Across the 12 months ending October 2026, Universal Yums’ share of searches among snack subscription boxes worldwide decreased from 55% to 52.8%.
Across the 12 months ending October 2026, Candy Club’s share of searches among snack subscription boxes worldwide increased from 11.1% to 19.4%.
Across the 12 months ending October 2026, Bokksu’s share of searches among snack subscription boxes worldwide decreased from 11.1% to 8.6%.
Across the 12 months ending October 2026, Sakuraco’s share of searches among snack subscription boxes worldwide decreased from 9% to 7.1%.
Across the 12 months ending October 2026, TokyoTreat’s share of searches among snack subscription boxes worldwide decreased from 4.9% to 3.8%.
Across the 12 months ending October 2026, Universal Yums’ share of searches among snack subscription boxes worldwide peaked at 62.5% in December 2025 and was lowest at 40.3% in April 2026.
Across the 12 months ending October 2026, Candy Club’s share of searches among snack subscription boxes worldwide peaked at 24.2% in July 2026 and was lowest at 10.3% in December 2025.
Across the 12 months ending October 2026, Bokksu’s share of searches among snack subscription boxes worldwide peaked at 11.1% in November 2025 and was lowest at 8.4% in December 2025.
Across the 12 months ending October 2026, Sakuraco’s share of searches among snack subscription boxes worldwide peaked at 12.7% in March 2026 and was lowest at 6.9% in December 2025.
Across the 12 months ending October 2026, SnackCrate’s share of searches among snack subscription boxes worldwide peaked at 12.2% in May 2026 and was lowest at 6.9% in December 2025.
Across the 12 months ending October 2026, TokyoTreat’s share of searches among snack subscription boxes worldwide peaked at 6.3% in January 2026 and was lowest at 3.6% in May 2026.
Across the 12 months ending October 2026, Candy Club rose from 3rd to 2nd among snack subscription boxes worldwide.
Across the 12 months ending October 2026, Bokksu fell from 2nd to 3rd among snack subscription boxes worldwide.
Across the 12 months ending October 2026, SnackCrate and Japan Crate held steady: their share of searches among snack subscription boxes worldwide each moved less than 0.5 percentage points.

How did search popularity change for snack subscription boxes worldwide in October 2026?

7 changes

In October 2026, Universal Yums gained share of searches among snack subscription boxes worldwide, from 47% to 52.8%.
In October 2026, Sakuraco lost share of searches among snack subscription boxes worldwide, from 9.4% to 7.1%.
In October 2026, Candy Club lost share of searches among snack subscription boxes worldwide, from 21.1% to 19.4%.
In October 2026, Bokksu lost share of searches among snack subscription boxes worldwide, from 9.4% to 8.6%.
In October 2026, SnackCrate lost share of searches among snack subscription boxes worldwide, from 7.7% to 7.1%.
Estimated monthly branded searches for TokyoTreat worldwide fell 55.6% over 12 measured months, from 9.9K to 4.4K in October 2026.
Estimated monthly branded searches for Japan Crate worldwide fell 55.2% over 12 measured months, from 2.9K to 1.3K in October 2026.

How are branded searches counted for snack subscription boxes?

7 search terms

Each brand's share of searches among snack subscription boxes comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.