Bokksu vs Universal Yums:Which is more popular?
In October 2026, Universal Yums had more branded searches than Bokksu among snack subscription boxes worldwide. Universal Yums had about 60,500 branded searches, while Bokksu had 9,900. Universal Yums made up 52.8% of all snack subscription box searches we track, and Bokksu accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about snack subscription boxes, Bokksu appeared in all five answers and Universal Yums in two. Bokksu was mentioned before Universal Yums in three out of five answers.
Who do people search for more?
Universal Yums, about 6 searches for every 1 for Bokksu
Who does AI mention more?
Bokksu, mentioned in every answer we collected
Who does AI recommend more?
Bokksu, named ahead of Universal Yums in 3 of 5 answers
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Top snack subscription boxes in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bokksu appeared in all five answers. Universal Yums was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bokksu was listed before Universal Yums in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bokksu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TokyoTreat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Universal Yums2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sakuraco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Candy Club1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SnackCrate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Japan Crate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about snack subscription boxes
5 answers
Asked ChatGPT
“What's the best snack subscription box?”
Asked ChatGPT
“Which Japanese snack box is worth the money?”
Asked ChatGPT
“What's a good snack box gift for someone who loves trying foreign food?”
Searched Google, AI Overview
“snack subscription box”
Searched Google, AI Overview
“japanese snack box”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.
Is Bokksu or Universal Yums more popular in search?
This chart shows how often people search Google for Bokksu and Universal Yums by name. Each line represents a brand's share of searches for all seven snack subscription box brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Universal Yums, Bokksu. The figures are in the table below the chart.
View monthly share of searches table
| Month | Universal Yums | Candy Club | Bokksu | Sakuraco | SnackCrate | TokyoTreat | Japan Crate |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 55% | 11.1% | 11.1% | 9% | 7.4% | 4.9% | 1.4% |
| Dec 2025 | 62.5% | 10.3% | 8.4% | 6.9% | 6.9% | 3.8% | 1.4% |
| Jan 2026 | 46.9% | 17.2% | 9.4% | 9.4% | 9.4% | 6.3% | 1.5% |
| Feb 2026 | 45% | 16.5% | 11% | 11% | 9% | 6% | 1.4% |
| Mar 2026 | 42.4% | 19% | 10.4% | 12.7% | 8.5% | 5.7% | 1.3% |
| Apr 2026 | 40.3% | 22.1% | 9.8% | 12% | 9.8% | 4.4% | 1.5% |
| May 2026 | 40.7% | 22.3% | 10% | 10% | 12.2% | 3.6% | 1.3% |
| Jun 2026 | 43.3% | 23.7% | 10.6% | 8.7% | 8.7% | 3.9% | 1.1% |
| Jul 2026 | 44.2% | 24.2% | 8.8% | 8.8% | 8.8% | 3.9% | 1.2% |
| Aug 2026 | 43.3% | 23.7% | 8.7% | 8.7% | 10.6% | 3.9% | 1.1% |
| Sep 2026 | 47% | 21.1% | 9.4% | 9.4% | 7.7% | 4.2% | 1.2% |
| Oct 2026 | 52.8% | 19.4% | 8.6% | 7.1% | 7.1% | 3.8% | 1.1% |
How has branded search for Bokksu and Universal Yums changed worldwide over the last 12 months?
3 findings
- Universal Yums was ahead of Bokksu in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bokksu’s share of searches among snack subscription boxes worldwide moved from 11.1% to 8.6%, and its estimated monthly branded searches moved from 22.2K to 9.9K.
- Across the 12 months ending October 2026, Universal Yums’ share of searches among snack subscription boxes worldwide moved from 55% to 52.8%, and its estimated monthly branded searches moved from 110K to 60.5K.
How did search popularity change for snack subscription boxes worldwide in October 2026?
2 changes
In October 2026, Universal Yums gained share of searches among snack subscription boxes worldwide, from 47% to 52.8%.
In October 2026, Bokksu lost share of searches among snack subscription boxes worldwide, from 9.4% to 8.6%.
How are Bokksu’s and Universal Yums’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bokksu’s and Universal Yums’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bokksu
1 branded search term
- bokksu
Universal Yums
1 branded search term
- universal yums
Other head-to-heads among snack subscription boxes
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