Bokksu vs SnackCrate:Which is more popular?
In October 2026, Bokksu had more branded searches than SnackCrate among snack subscription boxes worldwide. Bokksu had about 9,900 branded searches, while SnackCrate had 8,100. Bokksu made up 8.6% of all snack subscription box searches we track, and SnackCrate accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about snack subscription boxes, Bokksu appeared in all five answers and SnackCrate in none.
Who do people search for more?
Bokksu, about 22% more searches than SnackCrate
Who does AI mention more?
Bokksu, mentioned in every answer we collected
Who does AI recommend more?
Bokksu, the only one of the two named
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Top snack subscription boxes in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bokksu appeared in all five answers. SnackCrate did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bokksu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TokyoTreat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Universal Yums2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sakuraco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Candy Club1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SnackCrate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Japan Crate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about snack subscription boxes
5 answers
Asked ChatGPT
“What's the best snack subscription box?”
Asked ChatGPT
“Which Japanese snack box is worth the money?”
Asked ChatGPT
“What's a good snack box gift for someone who loves trying foreign food?”
Searched Google, AI Overview
“snack subscription box”
Searched Google, AI Overview
“japanese snack box”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.
Is Bokksu or SnackCrate more popular in search?
This chart shows how often people search Google for Bokksu and SnackCrate by name. Each line represents a brand's share of searches for all seven snack subscription box brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bokksu, SnackCrate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Universal Yums | Candy Club | Bokksu | Sakuraco | SnackCrate | TokyoTreat | Japan Crate |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 55% | 11.1% | 11.1% | 9% | 7.4% | 4.9% | 1.4% |
| Dec 2025 | 62.5% | 10.3% | 8.4% | 6.9% | 6.9% | 3.8% | 1.4% |
| Jan 2026 | 46.9% | 17.2% | 9.4% | 9.4% | 9.4% | 6.3% | 1.5% |
| Feb 2026 | 45% | 16.5% | 11% | 11% | 9% | 6% | 1.4% |
| Mar 2026 | 42.4% | 19% | 10.4% | 12.7% | 8.5% | 5.7% | 1.3% |
| Apr 2026 | 40.3% | 22.1% | 9.8% | 12% | 9.8% | 4.4% | 1.5% |
| May 2026 | 40.7% | 22.3% | 10% | 10% | 12.2% | 3.6% | 1.3% |
| Jun 2026 | 43.3% | 23.7% | 10.6% | 8.7% | 8.7% | 3.9% | 1.1% |
| Jul 2026 | 44.2% | 24.2% | 8.8% | 8.8% | 8.8% | 3.9% | 1.2% |
| Aug 2026 | 43.3% | 23.7% | 8.7% | 8.7% | 10.6% | 3.9% | 1.1% |
| Sep 2026 | 47% | 21.1% | 9.4% | 9.4% | 7.7% | 4.2% | 1.2% |
| Oct 2026 | 52.8% | 19.4% | 8.6% | 7.1% | 7.1% | 3.8% | 1.1% |
How has branded search for Bokksu and SnackCrate changed worldwide over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending October 2026: SnackCrate took it in May 2026, Bokksu took it in June 2026, SnackCrate took it in August 2026, Bokksu took it in September 2026.
- Across the 12 months ending October 2026, Bokksu’s share of searches among snack subscription boxes worldwide moved from 11.1% to 8.6%, and its estimated monthly branded searches moved from 22.2K to 9.9K.
- Across the 12 months ending October 2026, SnackCrate’s share of searches among snack subscription boxes worldwide moved from 7.4% to 7.1%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
How did search popularity change for snack subscription boxes worldwide in October 2026?
2 changes
In October 2026, Bokksu lost share of searches among snack subscription boxes worldwide, from 9.4% to 8.6%.
In October 2026, SnackCrate lost share of searches among snack subscription boxes worldwide, from 7.7% to 7.1%.
How are Bokksu’s and SnackCrate’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bokksu’s and SnackCrate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bokksu
1 branded search term
- bokksu
SnackCrate
1 branded search term
- snackcrate
Other head-to-heads among snack subscription boxes
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