Japan Crate vs TokyoTreat:Which is more popular?
In October 2026, TokyoTreat had more branded searches than Japan Crate among snack subscription boxes worldwide. TokyoTreat had about 4,400 branded searches, while Japan Crate had 1,300. TokyoTreat made up 3.8% of all snack subscription box searches we track, and Japan Crate accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about snack subscription boxes, TokyoTreat appeared in three of the five answers and Japan Crate in none.
Who do people search for more?
TokyoTreat, about 3 searches for every 1 for Japan Crate
Who does AI mention more?
TokyoTreat, mentioned in 3 of 5 answers, Japan Crate in 0
Who does AI recommend more?
TokyoTreat, the only one of the two named
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Top snack subscription boxes in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TokyoTreat was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Japan Crate did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bokksu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- TokyoTreat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Universal Yums2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sakuraco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Candy Club1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SnackCrate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Japan Crate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about snack subscription boxes
5 answers
Asked ChatGPT
“What's the best snack subscription box?”
Asked ChatGPT
“Which Japanese snack box is worth the money?”
Asked ChatGPT
“What's a good snack box gift for someone who loves trying foreign food?”
Searched Google, AI Overview
“snack subscription box”
Searched Google, AI Overview
“japanese snack box”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.
Is Japan Crate or TokyoTreat more popular in search?
This chart shows how often people search Google for Japan Crate and TokyoTreat by name. Each line represents a brand's share of searches for all seven snack subscription box brands we track, month by month, from English-language searches worldwide.
Share of searches by month for TokyoTreat, Japan Crate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Universal Yums | Candy Club | Bokksu | Sakuraco | SnackCrate | TokyoTreat | Japan Crate |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 55% | 11.1% | 11.1% | 9% | 7.4% | 4.9% | 1.4% |
| Dec 2025 | 62.5% | 10.3% | 8.4% | 6.9% | 6.9% | 3.8% | 1.4% |
| Jan 2026 | 46.9% | 17.2% | 9.4% | 9.4% | 9.4% | 6.3% | 1.5% |
| Feb 2026 | 45% | 16.5% | 11% | 11% | 9% | 6% | 1.4% |
| Mar 2026 | 42.4% | 19% | 10.4% | 12.7% | 8.5% | 5.7% | 1.3% |
| Apr 2026 | 40.3% | 22.1% | 9.8% | 12% | 9.8% | 4.4% | 1.5% |
| May 2026 | 40.7% | 22.3% | 10% | 10% | 12.2% | 3.6% | 1.3% |
| Jun 2026 | 43.3% | 23.7% | 10.6% | 8.7% | 8.7% | 3.9% | 1.1% |
| Jul 2026 | 44.2% | 24.2% | 8.8% | 8.8% | 8.8% | 3.9% | 1.2% |
| Aug 2026 | 43.3% | 23.7% | 8.7% | 8.7% | 10.6% | 3.9% | 1.1% |
| Sep 2026 | 47% | 21.1% | 9.4% | 9.4% | 7.7% | 4.2% | 1.2% |
| Oct 2026 | 52.8% | 19.4% | 8.6% | 7.1% | 7.1% | 3.8% | 1.1% |
How has branded search for Japan Crate and TokyoTreat changed worldwide over the last 12 months?
3 findings
- TokyoTreat was ahead of Japan Crate in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Japan Crate’s share of searches among snack subscription boxes worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 2.9K to 1.3K.
- Across the 12 months ending October 2026, TokyoTreat’s share of searches among snack subscription boxes worldwide moved from 4.9% to 3.8%, and its estimated monthly branded searches moved from 9.9K to 4.4K.
How did search popularity change for snack subscription boxes worldwide in October 2026?
2 changes
Estimated monthly branded searches for TokyoTreat worldwide fell 55.6% over 12 measured months, from 9.9K to 4.4K in October 2026.
Estimated monthly branded searches for Japan Crate worldwide fell 55.2% over 12 measured months, from 2.9K to 1.3K in October 2026.
How are Japan Crate’s and TokyoTreat’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Japan Crate’s and TokyoTreat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Japan Crate
1 branded search term
- japan crate
TokyoTreat
1 branded search term
- tokyotreat
Other head-to-heads among snack subscription boxes
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