Bokksu vs TokyoTreat:Which is more popular?
In October 2026, Bokksu had more branded searches than TokyoTreat among snack subscription boxes worldwide. Bokksu had about 9,900 branded searches, while TokyoTreat had 4,400. Bokksu made up 8.6% of all snack subscription box searches we track, and TokyoTreat accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about snack subscription boxes, Bokksu appeared in all five answers and TokyoTreat in three. Bokksu was mentioned before TokyoTreat in four out of five answers.
Who do people search for more?
Bokksu, about 2 searches for every 1 for TokyoTreat
Who does AI mention more?
Bokksu, mentioned in every answer we collected
Who does AI recommend more?
Bokksu, named ahead of TokyoTreat in 4 of 5 answers
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Top snack subscription boxes in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bokksu appeared in all five answers. TokyoTreat was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bokksu was listed before TokyoTreat in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bokksu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TokyoTreat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Universal Yums2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sakuraco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Candy Club1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SnackCrate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Japan Crate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about snack subscription boxes
5 answers
Asked ChatGPT
“What's the best snack subscription box?”
Asked ChatGPT
“Which Japanese snack box is worth the money?”
Asked ChatGPT
“What's a good snack box gift for someone who loves trying foreign food?”
Searched Google, AI Overview
“snack subscription box”
Searched Google, AI Overview
“japanese snack box”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.
Is Bokksu or TokyoTreat more popular in search?
This chart shows how often people search Google for Bokksu and TokyoTreat by name. Each line represents a brand's share of searches for all seven snack subscription box brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bokksu, TokyoTreat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Universal Yums | Candy Club | Bokksu | Sakuraco | SnackCrate | TokyoTreat | Japan Crate |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 55% | 11.1% | 11.1% | 9% | 7.4% | 4.9% | 1.4% |
| Dec 2025 | 62.5% | 10.3% | 8.4% | 6.9% | 6.9% | 3.8% | 1.4% |
| Jan 2026 | 46.9% | 17.2% | 9.4% | 9.4% | 9.4% | 6.3% | 1.5% |
| Feb 2026 | 45% | 16.5% | 11% | 11% | 9% | 6% | 1.4% |
| Mar 2026 | 42.4% | 19% | 10.4% | 12.7% | 8.5% | 5.7% | 1.3% |
| Apr 2026 | 40.3% | 22.1% | 9.8% | 12% | 9.8% | 4.4% | 1.5% |
| May 2026 | 40.7% | 22.3% | 10% | 10% | 12.2% | 3.6% | 1.3% |
| Jun 2026 | 43.3% | 23.7% | 10.6% | 8.7% | 8.7% | 3.9% | 1.1% |
| Jul 2026 | 44.2% | 24.2% | 8.8% | 8.8% | 8.8% | 3.9% | 1.2% |
| Aug 2026 | 43.3% | 23.7% | 8.7% | 8.7% | 10.6% | 3.9% | 1.1% |
| Sep 2026 | 47% | 21.1% | 9.4% | 9.4% | 7.7% | 4.2% | 1.2% |
| Oct 2026 | 52.8% | 19.4% | 8.6% | 7.1% | 7.1% | 3.8% | 1.1% |
How has branded search for Bokksu and TokyoTreat changed worldwide over the last 12 months?
3 findings
- Bokksu was ahead of TokyoTreat in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bokksu’s share of searches among snack subscription boxes worldwide moved from 11.1% to 8.6%, and its estimated monthly branded searches moved from 22.2K to 9.9K.
- Across the 12 months ending October 2026, TokyoTreat’s share of searches among snack subscription boxes worldwide moved from 4.9% to 3.8%, and its estimated monthly branded searches moved from 9.9K to 4.4K.
How did search popularity change for snack subscription boxes worldwide in October 2026?
2 changes
In October 2026, Bokksu lost share of searches among snack subscription boxes worldwide, from 9.4% to 8.6%.
Estimated monthly branded searches for TokyoTreat worldwide fell 55.6% over 12 measured months, from 9.9K to 4.4K in October 2026.
How are Bokksu’s and TokyoTreat’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bokksu’s and TokyoTreat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bokksu
1 branded search term
- bokksu
TokyoTreat
1 branded search term
- tokyotreat
Other head-to-heads among snack subscription boxes
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