SnackCrate vs TokyoTreat:Which is more popular?
In October 2026, SnackCrate had more branded searches than TokyoTreat among snack subscription boxes worldwide. SnackCrate had about 8,100 branded searches, while TokyoTreat had 4,400. SnackCrate made up 7.1% of all snack subscription box searches we track, and TokyoTreat accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about snack subscription boxes, TokyoTreat appeared in three of the five answers and SnackCrate in none.
Who do people search for more?
SnackCrate, about 84% more searches than TokyoTreat
Who does AI mention more?
TokyoTreat, mentioned in 3 of 5 answers, SnackCrate in 0
Who does AI recommend more?
TokyoTreat, the only one of the two named
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Top snack subscription boxes in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TokyoTreat was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. SnackCrate did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bokksu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- TokyoTreat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Universal Yums2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sakuraco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Candy Club1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- SnackCrate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Japan Crate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about snack subscription boxes
5 answers
Asked ChatGPT
“What's the best snack subscription box?”
Asked ChatGPT
“Which Japanese snack box is worth the money?”
Asked ChatGPT
“What's a good snack box gift for someone who loves trying foreign food?”
Searched Google, AI Overview
“snack subscription box”
Searched Google, AI Overview
“japanese snack box”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.
Is SnackCrate or TokyoTreat more popular in search?
This chart shows how often people search Google for SnackCrate and TokyoTreat by name. Each line represents a brand's share of searches for all seven snack subscription box brands we track, month by month, from English-language searches worldwide.
Share of searches by month for SnackCrate, TokyoTreat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Universal Yums | Candy Club | Bokksu | Sakuraco | SnackCrate | TokyoTreat | Japan Crate |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 55% | 11.1% | 11.1% | 9% | 7.4% | 4.9% | 1.4% |
| Dec 2025 | 62.5% | 10.3% | 8.4% | 6.9% | 6.9% | 3.8% | 1.4% |
| Jan 2026 | 46.9% | 17.2% | 9.4% | 9.4% | 9.4% | 6.3% | 1.5% |
| Feb 2026 | 45% | 16.5% | 11% | 11% | 9% | 6% | 1.4% |
| Mar 2026 | 42.4% | 19% | 10.4% | 12.7% | 8.5% | 5.7% | 1.3% |
| Apr 2026 | 40.3% | 22.1% | 9.8% | 12% | 9.8% | 4.4% | 1.5% |
| May 2026 | 40.7% | 22.3% | 10% | 10% | 12.2% | 3.6% | 1.3% |
| Jun 2026 | 43.3% | 23.7% | 10.6% | 8.7% | 8.7% | 3.9% | 1.1% |
| Jul 2026 | 44.2% | 24.2% | 8.8% | 8.8% | 8.8% | 3.9% | 1.2% |
| Aug 2026 | 43.3% | 23.7% | 8.7% | 8.7% | 10.6% | 3.9% | 1.1% |
| Sep 2026 | 47% | 21.1% | 9.4% | 9.4% | 7.7% | 4.2% | 1.2% |
| Oct 2026 | 52.8% | 19.4% | 8.6% | 7.1% | 7.1% | 3.8% | 1.1% |
How has branded search for SnackCrate and TokyoTreat changed worldwide over the last 12 months?
3 findings
- SnackCrate was ahead of TokyoTreat in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, SnackCrate’s share of searches among snack subscription boxes worldwide moved from 7.4% to 7.1%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
- Across the 12 months ending October 2026, TokyoTreat’s share of searches among snack subscription boxes worldwide moved from 4.9% to 3.8%, and its estimated monthly branded searches moved from 9.9K to 4.4K.
How did search popularity change for snack subscription boxes worldwide in October 2026?
2 changes
In October 2026, SnackCrate lost share of searches among snack subscription boxes worldwide, from 7.7% to 7.1%.
Estimated monthly branded searches for TokyoTreat worldwide fell 55.6% over 12 measured months, from 9.9K to 4.4K in October 2026.
How are SnackCrate’s and TokyoTreat’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using SnackCrate’s and TokyoTreat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SnackCrate
1 branded search term
- snackcrate
TokyoTreat
1 branded search term
- tokyotreat
Other head-to-heads among snack subscription boxes
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