How popular isTofoo in search?
In August 2026, there were an estimated 6.6K branded searches for Tofoo worldwide which held steady over the last 11 months. Tofoo holds 3.7% estimated Share of Search among tofu brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Cauldron76.3%
- Clearspring12.5%
- Mori-Nu5.6%
- Tofoo3.7%
- House Foods1.1%
- Nasoya0.73%
Follow Tofoo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which tofu brands compete with Tofoo?
Share of Search by month for Cauldron, Clearspring, Mori-Nu, Tofoo. The figures are in the table below the chart.
View monthly share of search table
| Month | Cauldron | Clearspring | Mori-Nu | Tofoo | House Foods | Nasoya |
|---|---|---|---|---|---|---|
| Oct 2025 | 92.8% | 4.6% | 0.6% | 1.4% | 0.33% | 0.33% |
| Nov 2025 | 82.5% | 11.1% | 1.8% | 3.3% | 0.65% | 0.65% |
| Dec 2025 | 81.8% | 11% | 2.2% | 3.3% | 0.97% | 0.79% |
| Jan 2026 | 77.6% | 12.8% | 2.5% | 4.7% | 1.4% | 1.1% |
| Feb 2026 | 79% | 10.6% | 2.6% | 4.7% | 2.1% | 0.94% |
| Mar 2026 | 77.3% | 12.7% | 3.1% | 4.6% | 1.4% | 0.92% |
| Apr 2026 | 72.9% | 14.7% | 5.4% | 4.4% | 1.6% | 1.1% |
| May 2026 | 75% | 12.3% | 6.7% | 3.7% | 1.6% | 0.72% |
| Jun 2026 | 72.3% | 11.9% | 9.7% | 4.3% | 1.1% | 0.66% |
| Jul 2026 | 74.8% | 10% | 10% | 3.7% | 0.89% | 0.55% |
| Aug 2026 | 76.3% | 12.5% | 5.6% | 3.7% | 1.1% | 0.73% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.3% | 135K | 0% | +1.5 points | |
| 2, held 2nd | 12.5% | 22.2K | +22.7% | +2.5 points | |
| 3, held 3rd | 5.6% | 9.9K | -45.3% | -4.4 points | |
| 4, held 4th | 3.7% | 6.6K | 0% | +0.1 points | |
| 5, held 5th | 1.1% | 1.9K | +18.8% | +0.2 points | |
| 6, held 6th | 0.73% | 1.3K | +30% | +0.2 points |
1.Cauldron
76.3%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.5 points.
12.5%
Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +2.5 points.
3.Mori-Nu
5.6%
Held 3rd. 9.9K estimated branded searches, -45.3% vs prior month. Share -4.4 points.
4.Tofoo
3.7%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.1%
Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.2 points.
6.Nasoya
0.73%
Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.
Compare search popularity between Tofoo and its closest rivals
How has branded search demand for Tofoo changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tofoo worldwide held steady at 6.6K.
- Across the 11 months ending August 2026, Tofoo’s estimated Share of Search among tofu brands worldwide increased from 1.4% to 3.7%.
- Across the 11 months ending August 2026, Tofoo’s estimated Share of Search among tofu brands worldwide peaked at 4.7% in February 2026 and was lowest at 1.4% in October 2025.
- Across the 11 months ending August 2026, Tofoo fell from 3rd to 4th among tofu brands worldwide.
How did search popularity change for tofu brands worldwide in August 2026?
5 changes
In August 2026, Clearspring gained estimated Share of Search among tofu brands worldwide, from 10% to 12.5%.
In August 2026, Cauldron gained estimated Share of Search among tofu brands worldwide, from 74.8% to 76.3%.
In August 2026, Mori-Nu lost estimated Share of Search among tofu brands worldwide, from 10% to 5.6%.
Estimated monthly branded searches for House Foods worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
Estimated monthly branded searches for Nasoya worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
How is Tofoo measured?
Brandwave collects information about searches that people make online using Tofoo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tofoo
Do you work for Tofoo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Tofoo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.