Brandwave

How popular isThe Hub Hornby in search?

In August 2026, there were an estimated 4.4K branded searches for The Hub Hornby worldwide which is down 18.5% over the last 11 months. The Hub Hornby holds 1.1% estimated Share of Search among model railway brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Peco91.7%
  2. Marklin4.5%
  3. Atlas Travel2.5%
  4. The Hub Hornby1.1%
  5. Bachmann Orthodontics0.22%
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Which model railway brands compete with The Hub Hornby?

The Hub Hornby against model railway brands worldwide, by month

Share of Search by month for Peco, Marklin, Atlas Travel, The Hub Hornby. The figures are in the table below the chart.

View monthly share of search table
MonthPecoMarklinAtlas TravelThe Hub HornbyBachmann Orthodontics
Oct 202588.7%6.5%2.9%1.6%0.26%
Nov 202587.1%7.8%2.9%1.9%0.25%
Dec 202584.9%9.3%2.8%2.8%0.2%
Jan 202686.9%7.8%3.5%1.6%0.21%
Feb 202688%6.5%3.5%1.6%0.36%
Mar 202690.2%5.4%2.4%1.6%0.3%
Apr 202689.5%5.4%2.9%2%0.21%
May 202689.2%5.4%3.6%1.6%0.3%
Jun 202689.2%5.4%3.6%1.6%0.26%
Jul 202693.1%3.1%2.5%1.1%0.18%
Aug 202691.7%4.5%2.5%1.1%0.22%
Sep 2026—————
  1. 1.Peco

    91.7%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  2. 2.Marklin

    4.5%

    Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  3. Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

  5. Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between The Hub Hornby and its closest rivals

How has branded search demand for The Hub Hornby changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The Hub Hornby worldwide fell from 5.4K to 4.4K.
  • Across the 11 months ending August 2026, The Hub Hornby’s estimated Share of Search among model railway brands worldwide peaked at 2.8% in December 2025 and was lowest at 1.1% in August 2026.

How did search popularity change for model railway brands worldwide in August 2026?

  1. In August 2026, Marklin gained estimated Share of Search among model railway brands worldwide, from 3.1% to 4.5%.

  2. In August 2026, Peco lost estimated Share of Search among model railway brands worldwide, from 93.1% to 91.7%.

  3. Estimated monthly branded searches for The Hub Hornby worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

How is The Hub Hornby measured?

Brandwave collects information about searches that people make online using The Hub Hornby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hornby mall

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How the Brand Demand Index is measured

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Is The Hub Hornby your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.