Brandwave

Model railway brands:Which brands are most popular in search?

In August 2026, Peco was the most searched among model railway brands worldwide, with an estimated 368K branded searches and 91.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Peco91.7%
  2. Marklin4.5%
  3. Atlas Travel2.5%
  4. The Hub Hornby1.1%
  5. Bachmann Orthodontics0.22%

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Share of SearchLeaderboard

Compare the model railway brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among model railway brands worldwide, by month

Share of Search by month for Peco, Marklin, Atlas Travel. The figures are in the table below the chart.

View monthly share of search table
MonthPecoMarklinAtlas TravelThe Hub HornbyBachmann Orthodontics
Oct 202588.7%6.5%2.9%1.6%0.26%
Nov 202587.1%7.8%2.9%1.9%0.25%
Dec 202584.9%9.3%2.8%2.8%0.2%
Jan 202686.9%7.8%3.5%1.6%0.21%
Feb 202688%6.5%3.5%1.6%0.36%
Mar 202690.2%5.4%2.4%1.6%0.3%
Apr 202689.5%5.4%2.9%2%0.21%
May 202689.2%5.4%3.6%1.6%0.3%
Jun 202689.2%5.4%3.6%1.6%0.26%
Jul 202693.1%3.1%2.5%1.1%0.18%
Aug 202691.7%4.5%2.5%1.1%0.22%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Peco

    91.7%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  2. 2.Marklin

    4.5%

    Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  3. 3.Atlas Travel

    2.5%

    Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.The Hub Hornby

    1.1%

    Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

  5. 5.Bachmann Orthodontics

    0.22%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among model railway brands worldwide?

In August 2026, Peco was the most searched among model railway brands worldwide, with an estimated 368K branded searches and 91.7% estimated Share of Search within this set. Marklin is in 2nd place, 87.2 percentage points behind at 4.5% Share of Search.

Global model railway brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Peco88.7% → 91.7%93.1%Jul 202684.9%Dec 20251st
Marklin6.5% → 4.5%9.3%Dec 20253.1%Jul 20262nd
Atlas Travel2.9% → 2.5%3.6%Jun 20262.4%Mar 20263rd
The Hub Hornby1.6% → 1.1%2.8%Dec 20251.1%Aug 20264th
Bachmann Orthodontics0.26% → 0.22%0.36%Feb 20260.18%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Peco’s estimated Share of Search among model railway brands worldwide increased from 88.7% to 91.7%.
  • Across the 11 months ending August 2026, Marklin’s estimated Share of Search among model railway brands worldwide decreased from 6.5% to 4.5%.
  • Across the 11 months ending August 2026, Peco’s estimated Share of Search among model railway brands worldwide peaked at 93.1% in July 2026 and was lowest at 84.9% in December 2025.
  • Across the 11 months ending August 2026, Marklin’s estimated Share of Search among model railway brands worldwide peaked at 9.3% in December 2025 and was lowest at 3.1% in July 2026.
  • Across the 11 months ending August 2026, Atlas Travel’s estimated Share of Search among model railway brands worldwide peaked at 3.6% in June 2026 and was lowest at 2.4% in March 2026.
  • Across the 11 months ending August 2026, The Hub Hornby’s estimated Share of Search among model railway brands worldwide peaked at 2.8% in December 2025 and was lowest at 1.1% in August 2026.
  • Across the 11 months ending August 2026, Atlas Travel, The Hub Hornby and Bachmann Orthodontics held steady: their estimated Share of Search among model railway brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for model railway brands worldwide in August 2026?

  1. In August 2026, Marklin gained estimated Share of Search among model railway brands worldwide, from 3.1% to 4.5%.

  2. In August 2026, Peco lost estimated Share of Search among model railway brands worldwide, from 93.1% to 91.7%.

  3. Estimated monthly branded searches for The Hub Hornby worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

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