Marklin vs The Hub Hornby:Which is more popular by branded search?

Name: Marklin vs The Hub Hornby: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Marklin had more branded searches than The Hub Hornby among model railway brands worldwide. Marklin was estimated to have 18.1K branded searches compared to The Hub Hornby’s 4.4K, and held a 4.5% Share of Search versus The Hub Hornby’s 1.1%. These are worldwide searches for English-language branded terms.

Share of Search among model railway brands worldwide in August 2026Which is more popular in search, Marklin or The Hub Hornby?

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Which is more popular in search, Marklin or The Hub Hornby?

Compare the model railway brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Marklin and The Hub Hornby among model railway brands worldwide, by month

Month	Peco	Marklin	Atlas Travel	The Hub Hornby	Bachmann Orthodontics
Oct 2025	88.7%	6.5%	2.9%	1.6%	0.26%
Nov 2025	87.1%	7.8%	2.9%	1.9%	0.25%
Dec 2025	84.9%	9.3%	2.8%	2.8%	0.2%
Jan 2026	86.9%	7.8%	3.5%	1.6%	0.21%
Feb 2026	88%	6.5%	3.5%	1.6%	0.36%
Mar 2026	90.2%	5.4%	2.4%	1.6%	0.3%
Apr 2026	89.5%	5.4%	2.9%	2%	0.21%
May 2026	89.2%	5.4%	3.6%	1.6%	0.3%
Jun 2026	89.2%	5.4%	3.6%	1.6%	0.26%
Jul 2026	93.1%	3.1%	2.5%	1.1%	0.18%
Aug 2026	91.7%	4.5%	2.5%	1.1%	0.22%
Sep 2026	—	—	—	—	—

How has the Marklin and The Hub Hornby comparison changed over the last 12 months?

3 findings

Marklin was ahead of The Hub Hornby in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Marklin’s estimated Share of Search among model railway brands worldwide moved from 6.5% to 4.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
Across the 11 months ending August 2026, The Hub Hornby’s estimated Share of Search among model railway brands worldwide moved from 1.6% to 1.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K.

How did search popularity change for model railway brands worldwide in August 2026?

2 changes

In August 2026, Marklin gained estimated Share of Search among model railway brands worldwide, from 3.1% to 4.5%.
Estimated monthly branded searches for The Hub Hornby worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Marklin’s and The Hub Hornby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.