How popular isMarklin in search?
In August 2026, there were an estimated 18.1K branded searches for Marklin worldwide which is down 18.5% over the last 11 months. Marklin holds 4.5% estimated Share of Search among model railway brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Peco91.7%
- Marklin4.5%
Atlas Travel2.5%
The Hub Hornby1.1%
Bachmann Orthodontics0.22%
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Which model railway brands compete with Marklin?
Share of Search by month for Peco, Marklin, Atlas Travel. The figures are in the table below the chart.
View monthly share of search table
| Month | Peco | Marklin | Atlas Travel | The Hub Hornby | Bachmann Orthodontics |
|---|---|---|---|---|---|
| Oct 2025 | 88.7% | 6.5% | 2.9% | 1.6% | 0.26% |
| Nov 2025 | 87.1% | 7.8% | 2.9% | 1.9% | 0.25% |
| Dec 2025 | 84.9% | 9.3% | 2.8% | 2.8% | 0.2% |
| Jan 2026 | 86.9% | 7.8% | 3.5% | 1.6% | 0.21% |
| Feb 2026 | 88% | 6.5% | 3.5% | 1.6% | 0.36% |
| Mar 2026 | 90.2% | 5.4% | 2.4% | 1.6% | 0.3% |
| Apr 2026 | 89.5% | 5.4% | 2.9% | 2% | 0.21% |
| May 2026 | 89.2% | 5.4% | 3.6% | 1.6% | 0.3% |
| Jun 2026 | 89.2% | 5.4% | 3.6% | 1.6% | 0.26% |
| Jul 2026 | 93.1% | 3.1% | 2.5% | 1.1% | 0.18% |
| Aug 2026 | 91.7% | 4.5% | 2.5% | 1.1% | 0.22% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.7% | 368K | -18.2% | -1.4 points | |
| 2, held 2nd | 4.5% | 18.1K | +22.3% | +1.4 points | |
| 3, held 3rd | 2.5% | 9.9K | -18.2% | 0 points | |
| 4, held 4th | 1.1% | 4.4K | -18.5% | 0 points | |
| 5, held 5th | 0.22% | 880 | 0% | 0 points |
1.Peco
91.7%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
2.Marklin
4.5%
Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.4 points.
2.5%
Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.
1.1%
Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.
0.22%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Marklin and its closest rivals
How has branded search demand for Marklin changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Marklin worldwide fell from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Marklin’s estimated Share of Search among model railway brands worldwide decreased from 6.5% to 4.5%.
- Across the 11 months ending August 2026, Marklin’s estimated Share of Search among model railway brands worldwide peaked at 9.3% in December 2025 and was lowest at 3.1% in July 2026.
How did search popularity change for model railway brands worldwide in August 2026?
3 changes
In August 2026, Marklin gained estimated Share of Search among model railway brands worldwide, from 3.1% to 4.5%.
In August 2026, Peco lost estimated Share of Search among model railway brands worldwide, from 93.1% to 91.7%.
Estimated monthly branded searches for The Hub Hornby worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.
How is Marklin measured?
Brandwave collects information about searches that people make online using Marklin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- marklin
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