Peco vs The Hub Hornby:Which is more popular by branded search?
In August 2026, Peco had more branded searches than The Hub Hornby among model railway brands worldwide. Peco was estimated to have 368K branded searches compared to The Hub Hornby’s 4.4K, and held a 91.7% Share of Search versus The Hub Hornby’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Peco or The Hub Hornby?
Compare the model railway brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Peco, The Hub Hornby. The figures are in the table below the chart.
View monthly share of search table
| Month | Peco | Marklin | Atlas Travel | The Hub Hornby | Bachmann Orthodontics |
|---|---|---|---|---|---|
| Oct 2025 | 88.7% | 6.5% | 2.9% | 1.6% | 0.26% |
| Nov 2025 | 87.1% | 7.8% | 2.9% | 1.9% | 0.25% |
| Dec 2025 | 84.9% | 9.3% | 2.8% | 2.8% | 0.2% |
| Jan 2026 | 86.9% | 7.8% | 3.5% | 1.6% | 0.21% |
| Feb 2026 | 88% | 6.5% | 3.5% | 1.6% | 0.36% |
| Mar 2026 | 90.2% | 5.4% | 2.4% | 1.6% | 0.3% |
| Apr 2026 | 89.5% | 5.4% | 2.9% | 2% | 0.21% |
| May 2026 | 89.2% | 5.4% | 3.6% | 1.6% | 0.3% |
| Jun 2026 | 89.2% | 5.4% | 3.6% | 1.6% | 0.26% |
| Jul 2026 | 93.1% | 3.1% | 2.5% | 1.1% | 0.18% |
| Aug 2026 | 91.7% | 4.5% | 2.5% | 1.1% | 0.22% |
| Sep 2026 | — | — | — | — | — |
How has the Peco and The Hub Hornby comparison changed over the last 12 months?
3 findings
- Peco was ahead of The Hub Hornby in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Peco’s estimated Share of Search among model railway brands worldwide moved from 88.7% to 91.7%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 11 months ending August 2026, The Hub Hornby’s estimated Share of Search among model railway brands worldwide moved from 1.6% to 1.1%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for model railway brands worldwide in August 2026?
2 changes
In August 2026, Peco lost estimated Share of Search among model railway brands worldwide, from 93.1% to 91.7%.
Estimated monthly branded searches for The Hub Hornby worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Peco’s and The Hub Hornby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Peco
1 branded search term
- peco
The Hub Hornby
1 branded search term
- hornby mall
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.