How popular isSwordfish in search?
In August 2026, there were an estimated 368K branded searches for Swordfish worldwide which is up 22.3% over the last 11 months. Swordfish holds 30.6% estimated Share of Search among laminator brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Rexel30.6%
- Swordfish30.6%
- Scotch20.4%
- GBC16.7%
Fellowes1.5%- AmazonBasics0.2%
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Which laminator brands compete with Swordfish?
Share of Search by month for Rexel, Swordfish, Scotch, GBC. The figures are in the table below the chart.
View monthly share of search table
| Month | Rexel | Swordfish | Scotch | GBC | Fellowes | AmazonBasics |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 21.8% | 21.8% | 14.6% | 1.6% | 0.21% |
| Nov 2025 | 41.6% | 18.6% | 22.7% | 15.2% | 1.7% | 0.22% |
| Dec 2025 | 33.8% | 18.5% | 27.6% | 18.5% | 1.4% | 0.27% |
| Jan 2026 | 35% | 19.1% | 28.6% | 15.6% | 1.4% | 0.23% |
| Feb 2026 | 38.5% | 21.1% | 21.1% | 17.2% | 1.9% | 0.25% |
| Mar 2026 | 40.2% | 22% | 18% | 18% | 1.6% | 0.21% |
| Apr 2026 | 36.9% | 24.7% | 20.2% | 16.5% | 1.5% | 0.24% |
| May 2026 | 35% | 28.6% | 19.1% | 15.6% | 1.4% | 0.23% |
| Jun 2026 | 38.1% | 25.5% | 20.8% | 14% | 1.5% | 0.2% |
| Jul 2026 | 36% | 29.5% | 19.7% | 13.2% | 1.4% | 0.19% |
| Aug 2026 | 30.6% | 30.6% | 20.4% | 16.7% | 1.5% | 0.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.6% | 368K | -18.2% | -5.4 points | |
| 2, held 2nd | 30.6% | 368K | 0% | +1.1 points | |
| 3, held 3rd | 20.4% | 246K | 0% | +0.8 points | |
| 4, held 4th | 16.7% | 201K | +21.8% | +3.5 points | |
| 5, held 5th | 1.5% | 18.1K | 0% | +0.1 points | |
| 6, held 6th | 0.2% | 2.4K | 0% | 0 points |
1.
30.6%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -5.4 points.
30.6%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +1.1 points.
3.Scotch
20.4%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.8 points.
4.GBC
16.7%
Held 4th. 201K estimated branded searches, +21.8% vs prior month. Share +3.5 points.
5.
Fellowes1.5%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.2%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Swordfish and its closest rivals
How has branded search demand for Swordfish changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Swordfish worldwide rose from 301K to 368K.
- Across the 11 months ending August 2026, Swordfish’s estimated Share of Search among laminator brands worldwide increased from 21.8% to 30.6%.
- Across the 11 months ending August 2026, Swordfish’s estimated Share of Search among laminator brands worldwide peaked at 30.6% in August 2026 and was lowest at 18.5% in December 2025.
- Across the 11 months ending August 2026, Swordfish rose from 3rd to 2nd among laminator brands worldwide.
How did search popularity change for laminator brands worldwide in August 2026?
6 changes
In August 2026, GBC gained estimated Share of Search among laminator brands worldwide, from 13.2% to 16.7%.
In August 2026, Swordfish gained estimated Share of Search among laminator brands worldwide, from 29.5% to 30.6%.
In August 2026, Scotch gained estimated Share of Search among laminator brands worldwide, from 19.7% to 20.4%.
In August 2026, Rexel lost estimated Share of Search among laminator brands worldwide, from 36% to 30.6%.
Estimated monthly branded searches for Fellowes worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
Estimated monthly branded searches for AmazonBasics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How is Swordfish measured?
Brandwave collects information about searches that people make online using Swordfish’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- swordfish
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Is Swordfish your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.