Fellowes vs Swordfish:Which is more popular by branded search?
In August 2026, Swordfish had more branded searches than Fellowes among laminator brands worldwide. Swordfish was estimated to have 368K branded searches compared to Fellowes’ 18.1K, and held a 30.6% Share of Search versus Fellowes’ 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fellowes or Swordfish?
Compare the laminator brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Swordfish, Fellowes. The figures are in the table below the chart.
View monthly share of search table
| Month | Rexel | Swordfish | Scotch | GBC | Fellowes | AmazonBasics |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 21.8% | 21.8% | 14.6% | 1.6% | 0.21% |
| Nov 2025 | 41.6% | 18.6% | 22.7% | 15.2% | 1.7% | 0.22% |
| Dec 2025 | 33.8% | 18.5% | 27.6% | 18.5% | 1.4% | 0.27% |
| Jan 2026 | 35% | 19.1% | 28.6% | 15.6% | 1.4% | 0.23% |
| Feb 2026 | 38.5% | 21.1% | 21.1% | 17.2% | 1.9% | 0.25% |
| Mar 2026 | 40.2% | 22% | 18% | 18% | 1.6% | 0.21% |
| Apr 2026 | 36.9% | 24.7% | 20.2% | 16.5% | 1.5% | 0.24% |
| May 2026 | 35% | 28.6% | 19.1% | 15.6% | 1.4% | 0.23% |
| Jun 2026 | 38.1% | 25.5% | 20.8% | 14% | 1.5% | 0.2% |
| Jul 2026 | 36% | 29.5% | 19.7% | 13.2% | 1.4% | 0.19% |
| Aug 2026 | 30.6% | 30.6% | 20.4% | 16.7% | 1.5% | 0.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fellowes and Swordfish comparison changed over the last 12 months?
3 findings
- Swordfish was ahead of Fellowes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fellowes’ estimated Share of Search among laminator brands worldwide moved from 1.6% to 1.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Swordfish’s estimated Share of Search among laminator brands worldwide moved from 21.8% to 30.6%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for laminator brands worldwide in August 2026?
2 changes
In August 2026, Swordfish gained estimated Share of Search among laminator brands worldwide, from 29.5% to 30.6%.
Estimated monthly branded searches for Fellowes worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fellowes’ and Swordfish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.