Rexel vs Swordfish:Which is more popular by branded search?
In August 2026, Rexel and Swordfish were level on Share of Search among laminator brands worldwide, with an estimated 368K branded searches each, at 30.6% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rexel or Swordfish?
Compare the laminator brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rexel, Swordfish. The figures are in the table below the chart.
View monthly share of search table
| Month | Rexel | Swordfish | Scotch | GBC | Fellowes | AmazonBasics |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 21.8% | 21.8% | 14.6% | 1.6% | 0.21% |
| Nov 2025 | 41.6% | 18.6% | 22.7% | 15.2% | 1.7% | 0.22% |
| Dec 2025 | 33.8% | 18.5% | 27.6% | 18.5% | 1.4% | 0.27% |
| Jan 2026 | 35% | 19.1% | 28.6% | 15.6% | 1.4% | 0.23% |
| Feb 2026 | 38.5% | 21.1% | 21.1% | 17.2% | 1.9% | 0.25% |
| Mar 2026 | 40.2% | 22% | 18% | 18% | 1.6% | 0.21% |
| Apr 2026 | 36.9% | 24.7% | 20.2% | 16.5% | 1.5% | 0.24% |
| May 2026 | 35% | 28.6% | 19.1% | 15.6% | 1.4% | 0.23% |
| Jun 2026 | 38.1% | 25.5% | 20.8% | 14% | 1.5% | 0.2% |
| Jul 2026 | 36% | 29.5% | 19.7% | 13.2% | 1.4% | 0.19% |
| Aug 2026 | 30.6% | 30.6% | 20.4% | 16.7% | 1.5% | 0.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Rexel and Swordfish comparison changed over the last 12 months?
3 findings
- Rexel was ahead of Swordfish in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rexel’s estimated Share of Search among laminator brands worldwide moved from 39.9% to 30.6%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 11 months ending August 2026, Swordfish’s estimated Share of Search among laminator brands worldwide moved from 21.8% to 30.6%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for laminator brands worldwide in August 2026?
2 changes
In August 2026, Swordfish gained estimated Share of Search among laminator brands worldwide, from 29.5% to 30.6%.
In August 2026, Rexel lost estimated Share of Search among laminator brands worldwide, from 36% to 30.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Rexel’s and Swordfish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.