How popular isSwagger in search?
In September 2026, there were an estimated 15.2K branded searches for Swagger worldwide which is down 33.3% over the last 12 months. Swagger holds 45.9% estimated Share of Search among API development tools worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Postman52.8%
Swagger45.9%
Hoppscotch1.2%
Bruno0.09%
Insomnia0.03%
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Which API development tools compete with Swagger?
Share of Search by month for Postman, Swagger. The figures are in the table below the chart.
View monthly share of search table
| Month | Postman | Swagger | Hoppscotch | Bruno | Insomnia |
|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 44.9% | 0.77% | 0.06% | 0.04% |
| Nov 2025 | 53.4% | 45.8% | 0.73% | 0.07% | 0.05% |
| Dec 2025 | 50.3% | 48.8% | 0.84% | 0.05% | 0.05% |
| Jan 2026 | 50.4% | 48.5% | 0.97% | 0.1% | 0.02% |
| Feb 2026 | 54.3% | 44.6% | 0.9% | 0.09% | 0.07% |
| Mar 2026 | 50% | 48.6% | 1.3% | 0.09% | 0.06% |
| Apr 2026 | 54.2% | 44.6% | 1.1% | 0.07% | 0.05% |
| May 2026 | 51% | 47.6% | 1.3% | 0.11% | 0.03% |
| Jun 2026 | 52.4% | 46.5% | 1% | 0.1% | 0.03% |
| Jul 2026 | 52.4% | 46.5% | 1% | 0.08% | 0.03% |
| Aug 2026 | 54% | 44.8% | 1.1% | 0.11% | 0.03% |
| Sep 2026 | 52.8% | 45.9% | 1.2% | 0.09% | 0.03% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.8% | 17.5K | -8.9% | -1.2 points | |
| 2, held 2nd | 45.9% | 15.2K | -4.4% | +1.1 points | |
| 3, held 3rd | 1.2% | 390 | 0% | +0.1 points | |
| 4, held 4th | 0.09% | 30 | -25% | 0 points | |
| 5, held 5th | 0.03% | 10 | 0% | 0 points |
1.
Postman
52.8%
Held 1st. 17.5K estimated branded searches, -8.9% vs prior month. Share -1.2 points.
2.
Swagger45.9%
Held 2nd. 15.2K estimated branded searches, -4.4% vs prior month. Share +1.1 points.
1.2%
Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Bruno0.09%
Held 4th. 30 estimated branded searches, -25% vs prior month. Share 0 points.
5.
Insomnia0.03%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Swagger and its closest rivals
Every comparison with Swagger
5 comparisons
How has branded search demand for Swagger changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Swagger worldwide fell from 22.8K to 15.2K.
- Across the 12 months ending September 2026, Swagger’s estimated Share of Search among API development tools worldwide increased from 44.9% to 45.9%.
- Across the 12 months ending September 2026, Swagger’s estimated Share of Search among API development tools worldwide peaked at 48.8% in December 2025 and was lowest at 44.6% in April 2026.
How did search popularity change for API development tools worldwide in September 2026?
3 changes

In September 2026, Swagger gained estimated Share of Search among API development tools worldwide, from 44.8% to 45.9%.
In September 2026, Postman lost estimated Share of Search among API development tools worldwide, from 54% to 52.8%.

Estimated monthly branded searches for Insomnia worldwide fell 50% over 12 measured months, from 20 to 10 in September 2026.
Where does Swagger compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| API documentation tools | 2nd of 6 | 39.8% | Show ranking |
| API development tools | 2nd of 5 | 45.9% | Shown above |
How is Swagger measured?
Brandwave collects information about searches that people make online using Swagger’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- swagger api
- swagger api documentation
- swagger development
- swagger documentation
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Is Swagger your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.