Brandwave

How popular isSureFire?

In September 2026, people searched for SureFire by name about 14,800 times worldwide, a 22.3% increase from the previous year. These searches made up 1.9% of all global torch brand searches, placing SureFire 11th out of 14 brands. When we asked both ChatGPT and Google AI Overviews about torch brands, SureFire appeared in one of the five answers and was the sixth most recommended of the 14.

Search and AI answers in September 2026

SureFire is the 11th most searched of 14 competitors and the sixth most recommended in AI answers.

  1. OlightShare of searches 43.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. NitecoreShare of searches 11.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. LedlenserShare of searches 9.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. StreamlightShare of searches 9.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. SureFireShare of searches 1.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+9 more

SureFire website (opens in a new tab)

Follow SureFire and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top torch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SureFire was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. SureFire is the sixth most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fenix1st
  2. Nitecore2nd
  3. ThruNite3rd
  4. Streamlight4th
  5. Olight5th
  6. SureFire6th
  7. Acebeam7th
  8. Sofirn8th
  9. Maglite9th
  10. Wurkkos10th
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fenix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nitecore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ThruNite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Olight1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Streamlight1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maglite1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wurkkos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sofirn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Acebeam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SureFire1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about torch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which torch brands compete with SureFire?

SureFire against torch brands worldwide, by month

Share of searches by month for Olight, Nitecore, Ledlenser, Streamlight, Maglite, Fenix, Wuben, Wurkkos, Sofirn, Acebeam, SureFire. The figures are in the table below the chart.

View monthly share of searches table
MonthOlightNitecoreLedlenserStreamlightMagliteFenixWubenWurkkosSofirnAcebeamSureFireConvoyKlarusThruNite
Oct 202533.9%13.3%13.3%11%9%4.8%2.7%3.3%3.3%1.8%1.5%0.98%0.66%0.53%
Nov 202544%9.7%11.9%9.7%6.5%4.2%2.9%2.9%2.9%2%1.3%0.87%0.58%0.48%
Dec 202540.9%10.5%10.5%10.5%8.6%5%3.2%2.6%2.6%2.1%1.4%0.95%0.63%0.52%
Jan 202633.7%12.9%10.6%12.9%8.7%5.4%3.2%3.2%3.2%2.1%1.7%1.2%0.63%0.52%
Feb 202635.5%11.2%11.2%13.7%7.5%5.5%3.4%2.7%2.7%2.2%1.8%1.2%0.67%0.55%
Mar 202635.2%11.1%11.1%13.6%7.5%5.5%3.3%2.7%3.3%2.2%1.8%1.2%0.66%0.54%
Apr 202637.2%11.7%9.6%11.7%7.9%6.7%3.5%2.9%2.9%1.9%1.6%1.3%0.7%0.46%
May 202631%14.6%9.8%11.9%9.8%7%3.6%2.9%3.6%2%1.6%1.1%0.71%0.47%
Jun 202636.9%11.7%7.8%11.7%7.8%6.8%4.3%2.9%2.9%2.3%2.9%1%0.85%0.38%
Jul 202637.5%11.9%9.7%11.9%7.9%5.2%3.6%2.9%2.9%2.4%1.9%1.1%0.87%0.38%
Aug 202635%13.5%9%11.1%9%5%4.1%3.3%3.3%2.2%1.8%1.2%0.99%0.43%
Sep 202643.2%11.5%9.4%9.4%6.3%4.4%3.4%3.4%2.8%2.3%1.9%1%0.68%0.37%

  1. 1.Olight

    43.2%

    Held 1st. 342K estimated branded searches, +45.9% vs prior month. Share +8.2 points.

  2. 2.Nitecore

    11.5%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -2.1 points.

  3. 3.Ledlenser

    9.4%

    Moved from 4th to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  4. 4.Streamlight

    9.4%

    Moved from 3rd to 4th. 74K estimated branded searches, 0% vs prior month. Share -1.7 points.

  5. 5.Maglite

    6.3%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.8 points.

  6. 6.Fenix

    4.4%

    Held 6th. 34.7K estimated branded searches, +4.5% vs prior month. Share -0.6 points.

  7. 7.Wuben

    3.4%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  8. 8.Wurkkos

    3.4%

    Moved from 9th to 8th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  9. 9.Sofirn

    2.8%

    Moved from 8th to 9th. 22.2K estimated branded searches, 0% vs prior month. Share -0.5 points.

  10. 10.Acebeam

    2.3%

    Held 10th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  11. 11.SureFire

    1.9%

    Held 11th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  12. 12.Convoy

    1%

    Held 12th. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  13. 13.Klarus

    0.68%

    Held 13th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  14. 14.ThruNite

    0.37%

    Held 14th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between SureFire and its closest rivals

Every comparison with SureFire

13 comparisons

How has branded search demand for SureFire changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SureFire worldwide rose from 12.1K to 14.8K.
  • Across the 12 months ending September 2026, SureFire’s share of searches among torch brands worldwide peaked at 2.9% in June 2026 and was lowest at 1.3% in November 2025.

How did search popularity change for torch brands worldwide in September 2026?

6 changes

  1. In September 2026, Olight gained share of searches among torch brands worldwide, from 35% to 43.2%.

  2. In September 2026, Maglite lost share of searches among torch brands worldwide, from 9% to 6.3%.

  3. In September 2026, Nitecore lost share of searches among torch brands worldwide, from 13.5% to 11.5%.

  4. In September 2026, Streamlight lost share of searches among torch brands worldwide, from 11.1% to 9.4%.

  5. In September 2026, Wuben lost share of searches among torch brands worldwide, from 4.1% to 3.4%.

  6. In September 2026, Fenix lost share of searches among torch brands worldwide, from 5% to 4.4%.

How are SureFire’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using SureFire’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • surefire flashlight

Do you work for SureFire? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is SureFire your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free