Brandwave

How popular isStens in search?

In September 2026, there were an estimated 90.5K branded searches for Stens worldwide which held steady over the last 12 months. Stens holds 2.5% estimated Share of Search among lawn mower blade brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Oregon33.6%
  2. Husqvarna30.3%
  3. John Deere27.4%
  4. Rotary4.5%
  5. Stens2.5%
  6. MTD1.7%
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Which lawn mower blade brands compete with Stens?

Stens against lawn mower blade brands worldwide, by month

Share of Search by month for Oregon, Husqvarna, John Deere, Rotary, Stens. The figures are in the table below the chart.

View monthly share of search table
MonthOregonHusqvarnaJohn DeereRotaryStensMTD
Oct 202527.8%36%27.5%4.5%2.5%1.7%
Nov 202526.1%33.2%31.3%5.2%2.3%1.9%
Dec 202527.8%28.8%33.4%5.5%2.5%2%
Jan 202634.2%29.2%27.8%4.6%2.1%2.1%
Feb 202626%32.9%31.3%5.2%2.3%2.3%
Mar 202627.2%37.1%26.9%4.4%2.4%2%
Apr 202621.3%44.6%25.6%4.2%2.3%2%
May 202624.6%43.3%24.4%4%1.8%1.9%
Jun 202626.7%37.6%26.4%5.3%2%2%
Jul 202629.1%33%28.8%4.8%2.1%2.2%
Aug 202633.5%30.7%27.2%4.5%2%2.1%
Sep 202633.6%30.3%27.4%4.5%2.5%1.7%

  1. 1.Oregon

    33.6%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Husqvarna

    30.3%

    Held 2nd. 1.1M estimated branded searches, -1.9% vs prior month. Share -0.4 points.

  3. 3.John Deere

    27.4%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Rotary

    4.5%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Stens

    2.5%

    Moved from 6th to 5th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  6. 6.MTD

    1.7%

    Moved from 5th to 6th. 61.8K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

Compare search popularity between Stens and its closest rivals

Every comparison with Stens

How has branded search demand for Stens changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Stens worldwide held steady at 90.5K.
  • Across the 12 months ending September 2026, Stens’ estimated Share of Search among lawn mower blade brands worldwide held steady at 2.5%.

How did search popularity change for lawn mower blade brands worldwide in September 2026?

  1. Oregon’s estimated Share of Search among lawn mower blade brands worldwide has gained ground for 3 months in a row, from 26.7% to 33.6% in September 2026.

  2. Husqvarna’s estimated Share of Search among lawn mower blade brands worldwide has lost ground for 3 months in a row, from 37.6% to 30.3% in September 2026.

  3. In September 2026, Stens rose from 6th to 5th among lawn mower blade brands worldwide.

  4. In September 2026, MTD fell from 5th to 6th among lawn mower blade brands worldwide.

How is Stens measured?

Brandwave collects information about searches that people make online using Stens’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • stens

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How the Brand Demand Index is measured

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