How popular isSteiner in search?
In September 2026, there were an estimated 74K branded searches for Steiner worldwide which held steady over the last 12 months. Steiner holds 37% estimated Share of Search among rifle scope brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which rifle scope brands compete with Steiner?
Share of Search by month for Vortex, Steiner, Hawke. The figures are in the table below the chart.
View monthly share of search table
| Month | Vortex | Steiner | Hawke |
|---|---|---|---|
| Oct 2025 | 64% | 32.5% | 3.6% |
| Nov 2025 | 67.3% | 29.5% | 3.2% |
| Dec 2025 | 67.6% | 29.2% | 3.2% |
| Jan 2026 | 60.2% | 35.9% | 3.9% |
| Feb 2026 | 55.8% | 40.6% | 3.6% |
| Mar 2026 | 55.8% | 40.6% | 3.6% |
| Apr 2026 | 52.2% | 43.9% | 3.9% |
| May 2026 | 56.9% | 39.6% | 3.5% |
| Jun 2026 | 62.1% | 35.3% | 2.6% |
| Jul 2026 | 61.9% | 34.3% | 3.7% |
| Aug 2026 | 59.7% | 37% | 3.3% |
| Sep 2026 | 59.7% | 37% | 3.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.7% | 119K | 0% | 0 points | |
| 2, held 2nd | 37% | 74K | 0% | 0 points | |
| 3, held 3rd | 3.3% | 6.6K | 0% | 0 points |
Compare search popularity between Steiner and its closest rivals
Every comparison with Steiner
2 comparisons
How has branded search demand for Steiner changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Steiner worldwide held steady at 74K.
- Across the 12 months ending September 2026, Steiner’s estimated Share of Search among rifle scope brands worldwide increased from 32.5% to 37%.
- Across the 12 months ending September 2026, Steiner’s estimated Share of Search among rifle scope brands worldwide peaked at 43.9% in April 2026 and was lowest at 29.2% in December 2025.
How did search popularity change for rifle scope brands worldwide in September 2026?
2 changes
How is Steiner measured?
Brandwave collects information about searches that people make online using Steiner’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- steiner
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Is Steiner your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.