Brandwave

How popular isSpaten?

In October 2026, people searched for Spaten by name about 49,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 6.6% of all global German beer brand searches, placing Spaten seventh out of 16 brands. When we asked both ChatGPT and Google AI Overviews about German beer brands, Spaten did not appear in any of the answers.

Search and AI answers in October 2026

Spaten is the seventh most searched of 16 competitors and not named in the AI answers we collected.

  1. PaulanerShare of searches 17.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. WarsteinerShare of searches 12%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  3. AugustinerShare of searches 8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. RadebergerShare of searches 8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 11th
  5. SpatenShare of searches 6.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+11 more

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Top German beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spaten did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weihenstephaner1st
  2. Paulaner2nd
  3. Augustiner3rd
  4. Bitburger4th
  5. Krombacher5th
  6. Beck's6th
  7. Ayinger6th
  8. +5 more
  9. Rothaus13th
  10. Spaten–
  11. Hacker-Pschorr–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Paulaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weihenstephaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Augustiner3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Erdinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bitburger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ayinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Krombacher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rothaus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Warsteiner1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spaten0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+6 more

See every answer about German beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Spaten compared with other German beer brands worldwide?

Spaten against German beer brands worldwide, by month

Share of searches by month for Paulaner, Warsteiner, Augustiner, Radeberger, Erdinger, Krombacher, Spaten, Weihenstephaner, Hacker-Pschorr, Bitburger, Franziskaner, Löwenbräu, Beck's, Hofbräu München, Rothaus. The figures are in the table below the chart.

View monthly share of searches table
MonthPaulanerWarsteinerAugustinerRadebergerErdingerKrombacherSpatenWeihenstephanerHacker-PschorrBitburgerFranziskanerLöwenbräuBeck'sHofbräu MünchenRothausAyinger
Nov 202520.6%9.2%7.6%7.6%6.2%7.6%9.2%5.1%4.1%5.1%5.1%3.4%2.8%2.8%2.3%1.5%
Dec 202519.3%8.7%8.7%5.8%7.1%7.1%8.7%5.8%3.9%5.8%4.7%3.9%3.2%3.2%2.6%1.7%
Jan 202618.6%10.2%8.4%8.4%6.8%6.8%8.4%5.6%3.7%4.6%4.6%3.7%3.1%3.1%2.5%1.7%
Feb 202619.4%10.7%7.1%7.1%7.1%8.7%8.7%4.8%3.9%4.8%4.8%3.2%2.6%2.6%2.6%1.7%
Mar 202619.7%10.8%7.2%8.8%5.9%7.2%8.8%4.8%4%4.8%4.8%3.2%2.6%2.6%2.6%1.8%
Apr 202618.5%10.1%6.8%8.3%6.8%8.3%8.3%5.5%3.7%5.5%4.5%3%3%3%3%1.7%
May 202617.1%11.5%7.7%7.7%6.3%9.4%7.7%5.1%4.2%6.3%4.2%3.4%2.8%2.3%2.8%1.5%
Jun 202617.9%9.8%6.6%8%6.6%12%6.6%5.4%3.6%6.6%4.4%2.9%2.9%2.4%2.9%1.6%
Jul 202617.7%9.7%8%8%6.5%9.7%6.5%6.5%4.4%5.3%4.4%3.6%2.9%2.4%2.9%1.6%
Aug 202617.9%9.8%8%8%6.6%8%8%5.4%4.4%5.4%4.4%3.6%2.9%2.4%3.6%1.6%
Sep 202617.1%11.5%9.4%7.7%6.3%6.3%7.7%5.1%6.3%4.2%4.2%4.2%2.8%2.8%2.8%1.9%
Oct 202617.9%12%8%8%6.6%6.6%6.6%6.6%5.4%4.4%4.4%3.6%2.9%2.9%2.4%2%

  1. 1.Paulaner

    17.9%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Warsteiner

    12%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Augustiner

    8%

    Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  4. 4.Radeberger

    8%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Erdinger

    6.6%

    Moved from 6th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Krombacher

    6.6%

    Moved from 8th to 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Spaten

    6.6%

    Moved from 5th to 7th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  8. 8.Weihenstephaner

    6.6%

    Moved from 9th to 8th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  9. 9.Hacker-Pschorr

    5.4%

    Moved from 7th to 9th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  10. 10.Bitburger

    4.4%

    Held 10th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  11. 11.Franziskaner

    4.4%

    Held 11th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  12. 12.Löwenbräu

    3.6%

    Held 12th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.6 points.

  13. 13.Beck's

    2.9%

    Held 13th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  14. 14.Hofbräu München

    2.9%

    Held 14th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  15. 15.Rothaus

    2.4%

    Held 15th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  16. 16.Ayinger

    2%

    Held 16th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Spaten and its closest rivals

Every comparison with Spaten

15 comparisons

How has branded search demand for Spaten changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Spaten worldwide fell from 60.5K to 49.5K.
  • Across the 12 months ending October 2026, Spaten’s share of searches among German beer brands worldwide decreased from 9.2% to 6.6%.
  • Across the 12 months ending October 2026, Spaten’s share of searches among German beer brands worldwide peaked at 9.2% in November 2025 and was lowest at 6.5% in July 2026.
  • Across the 12 months ending October 2026, Spaten fell from 2nd to 7th among German beer brands worldwide.

How did search popularity change for German beer brands worldwide in October 2026?

6 changes

  1. In October 2026, Weihenstephaner overtook Hacker-Pschorr to rank 8th among German beer brands worldwide, with 6.6% of the searches.

  2. In October 2026, Paulaner gained share of searches among German beer brands worldwide, from 17.1% to 17.9%.

  3. In October 2026, Warsteiner gained share of searches among German beer brands worldwide, from 11.5% to 12%.

  4. In October 2026, Augustiner lost share of searches among German beer brands worldwide, from 9.4% to 8%.

  5. In October 2026, Spaten lost share of searches among German beer brands worldwide, from 7.7% to 6.6%.

  6. In October 2026, Hacker-Pschorr lost share of searches among German beer brands worldwide, from 6.3% to 5.4%.

How are Spaten’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Spaten’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spaten

How the Brand Demand Index is measured

Who owns Spaten?

Spaten is owned by AB InBev. Brandwave also tracks Budweiser, Beck's, Franziskaner, Löwenbräu and Modelo Especial, owned by the same company, worldwide.

Do you work for Spaten? To request corrections or removal please contact us via our support page and we will be happy to assist.

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