Ayinger vs Spaten:Which is more popular?
In October 2026, Spaten had more branded searches than Ayinger among German beer brands worldwide. Spaten had about 49,500 branded searches, while Ayinger had 14,800. Spaten made up 6.6% of all German beer brand searches we track, and Ayinger accounted for 2%. When we asked ChatGPT and Google AI Overviews about German beer brands, Ayinger appeared in three of the five answers and Spaten in none.
Who do people search for more?
Spaten, about 3 searches for every 1 for Ayinger
Who does AI mention more?
Ayinger, mentioned in 3 of 5 answers, Spaten in 0
Who does AI recommend more?
Ayinger, the only one of the two named
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Top German beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ayinger was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Spaten did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weihenstephaner1st
Paulaner2nd
Augustiner3rd
Bitburger4th
Krombacher5th
Beck's6th- Ayinger6th
Erdinger8th
Warsteiner9th- +4 more
- Spaten–
- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Paulaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weihenstephaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Augustiner3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Erdinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bitburger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ayinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Krombacher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rothaus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Warsteiner1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spaten0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about German beer brands
5 answers
Asked ChatGPT
“Which German beer should I try?”
Asked ChatGPT
“What are the best German beer brands?”
Asked ChatGPT
“What's the best German wheat beer?”
Searched Google, AI Overview
“german beer”
Searched Google, AI Overview
“german beer brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Ayinger or Spaten more popular in search?
This chart shows how often people search Google for Ayinger and Spaten by name. Each line represents a brand's share of searches for all 16 German beer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Spaten, Ayinger. The figures are in the table below the chart.
View monthly share of searches table
| Month | Paulaner | Warsteiner | Augustiner | Radeberger | Erdinger | Krombacher | Spaten | Weihenstephaner | Hacker-Pschorr | Bitburger | Franziskaner | Löwenbräu | Beck's | Hofbräu München | Rothaus | Ayinger |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 20.6% | 9.2% | 7.6% | 7.6% | 6.2% | 7.6% | 9.2% | 5.1% | 4.1% | 5.1% | 5.1% | 3.4% | 2.8% | 2.8% | 2.3% | 1.5% |
| Dec 2025 | 19.3% | 8.7% | 8.7% | 5.8% | 7.1% | 7.1% | 8.7% | 5.8% | 3.9% | 5.8% | 4.7% | 3.9% | 3.2% | 3.2% | 2.6% | 1.7% |
| Jan 2026 | 18.6% | 10.2% | 8.4% | 8.4% | 6.8% | 6.8% | 8.4% | 5.6% | 3.7% | 4.6% | 4.6% | 3.7% | 3.1% | 3.1% | 2.5% | 1.7% |
| Feb 2026 | 19.4% | 10.7% | 7.1% | 7.1% | 7.1% | 8.7% | 8.7% | 4.8% | 3.9% | 4.8% | 4.8% | 3.2% | 2.6% | 2.6% | 2.6% | 1.7% |
| Mar 2026 | 19.7% | 10.8% | 7.2% | 8.8% | 5.9% | 7.2% | 8.8% | 4.8% | 4% | 4.8% | 4.8% | 3.2% | 2.6% | 2.6% | 2.6% | 1.8% |
| Apr 2026 | 18.5% | 10.1% | 6.8% | 8.3% | 6.8% | 8.3% | 8.3% | 5.5% | 3.7% | 5.5% | 4.5% | 3% | 3% | 3% | 3% | 1.7% |
| May 2026 | 17.1% | 11.5% | 7.7% | 7.7% | 6.3% | 9.4% | 7.7% | 5.1% | 4.2% | 6.3% | 4.2% | 3.4% | 2.8% | 2.3% | 2.8% | 1.5% |
| Jun 2026 | 17.9% | 9.8% | 6.6% | 8% | 6.6% | 12% | 6.6% | 5.4% | 3.6% | 6.6% | 4.4% | 2.9% | 2.9% | 2.4% | 2.9% | 1.6% |
| Jul 2026 | 17.7% | 9.7% | 8% | 8% | 6.5% | 9.7% | 6.5% | 6.5% | 4.4% | 5.3% | 4.4% | 3.6% | 2.9% | 2.4% | 2.9% | 1.6% |
| Aug 2026 | 17.9% | 9.8% | 8% | 8% | 6.6% | 8% | 8% | 5.4% | 4.4% | 5.4% | 4.4% | 3.6% | 2.9% | 2.4% | 3.6% | 1.6% |
| Sep 2026 | 17.1% | 11.5% | 9.4% | 7.7% | 6.3% | 6.3% | 7.7% | 5.1% | 6.3% | 4.2% | 4.2% | 4.2% | 2.8% | 2.8% | 2.8% | 1.9% |
| Oct 2026 | 17.9% | 12% | 8% | 8% | 6.6% | 6.6% | 6.6% | 6.6% | 5.4% | 4.4% | 4.4% | 3.6% | 2.9% | 2.9% | 2.4% | 2% |
How has branded search for Ayinger and Spaten changed worldwide over the last 12 months?
3 findings
- Spaten was ahead of Ayinger in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Ayinger’s share of searches among German beer brands worldwide moved from 1.5% to 2%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
- Across the 12 months ending October 2026, Spaten’s share of searches among German beer brands worldwide moved from 9.2% to 6.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for German beer brands worldwide in October 2026?
2 changes
In October 2026, Spaten lost share of searches among German beer brands worldwide, from 7.7% to 6.6%.
Estimated monthly branded searches for Ayinger worldwide rose 49.5% over 12 measured months, from 9.9K to 14.8K in October 2026.
How are Ayinger’s and Spaten’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ayinger’s and Spaten’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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