Erdinger vs Paulaner:Which is more popular?
In October 2026, Paulaner had more branded searches than Erdinger among German beer brands worldwide. Paulaner had about 135,000 branded searches, while Erdinger had 49,500. Paulaner made up 17.9% of all German beer brand searches we track, and Erdinger accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about German beer brands, Paulaner appeared in four of the five answers and Erdinger in three. Paulaner was mentioned before Erdinger in every answer.
Who do people search for more?
Paulaner, about 3 searches for every 1 for Erdinger
Who does AI mention more?
Paulaner, mentioned in 4 of 5 answers, Erdinger in 3
Who does AI recommend more?
Paulaner, named ahead of Erdinger in every answer
Follow Erdinger vs Paulaner and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top German beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Paulaner was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Erdinger was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Paulaner was listed before Erdinger in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weihenstephaner1st
Paulaner2nd
Augustiner3rd
Bitburger4th
Krombacher5th
Beck's6th
Erdinger7th
Warsteiner8th
Franziskaner8th
Radeberger10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Paulaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Weihenstephaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Augustiner3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Erdinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bitburger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Krombacher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rothaus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Warsteiner1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Radeberger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Franziskaner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about German beer brands
5 answers
Asked ChatGPT
“Which German beer should I try?”
Asked ChatGPT
“What are the best German beer brands?”
Asked ChatGPT
“What's the best German wheat beer?”
Searched Google, AI Overview
“german beer”
Searched Google, AI Overview
“german beer brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Erdinger or Paulaner more popular in search?
This chart shows how often people search Google for Erdinger and Paulaner by name. Each line represents a brand's share of searches for all 16 German beer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Paulaner, Erdinger. The figures are in the table below the chart.
View monthly share of searches table
| Month | Paulaner | Warsteiner | Augustiner | Radeberger | Erdinger | Krombacher | Spaten | Weihenstephaner | Hacker-Pschorr | Bitburger | Franziskaner | Löwenbräu | Beck's | Hofbräu München | Rothaus |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 20.6% | 9.2% | 7.6% | 7.6% | 6.2% | 7.6% | 9.2% | 5.1% | 4.1% | 5.1% | 5.1% | 3.4% | 2.8% | 2.8% | 2.3% |
| Dec 2025 | 19.3% | 8.7% | 8.7% | 5.8% | 7.1% | 7.1% | 8.7% | 5.8% | 3.9% | 5.8% | 4.7% | 3.9% | 3.2% | 3.2% | 2.6% |
| Jan 2026 | 18.6% | 10.2% | 8.4% | 8.4% | 6.8% | 6.8% | 8.4% | 5.6% | 3.7% | 4.6% | 4.6% | 3.7% | 3.1% | 3.1% | 2.5% |
| Feb 2026 | 19.4% | 10.7% | 7.1% | 7.1% | 7.1% | 8.7% | 8.7% | 4.8% | 3.9% | 4.8% | 4.8% | 3.2% | 2.6% | 2.6% | 2.6% |
| Mar 2026 | 19.7% | 10.8% | 7.2% | 8.8% | 5.9% | 7.2% | 8.8% | 4.8% | 4% | 4.8% | 4.8% | 3.2% | 2.6% | 2.6% | 2.6% |
| Apr 2026 | 18.5% | 10.1% | 6.8% | 8.3% | 6.8% | 8.3% | 8.3% | 5.5% | 3.7% | 5.5% | 4.5% | 3% | 3% | 3% | 3% |
| May 2026 | 17.1% | 11.5% | 7.7% | 7.7% | 6.3% | 9.4% | 7.7% | 5.1% | 4.2% | 6.3% | 4.2% | 3.4% | 2.8% | 2.3% | 2.8% |
| Jun 2026 | 17.9% | 9.8% | 6.6% | 8% | 6.6% | 12% | 6.6% | 5.4% | 3.6% | 6.6% | 4.4% | 2.9% | 2.9% | 2.4% | 2.9% |
| Jul 2026 | 17.7% | 9.7% | 8% | 8% | 6.5% | 9.7% | 6.5% | 6.5% | 4.4% | 5.3% | 4.4% | 3.6% | 2.9% | 2.4% | 2.9% |
| Aug 2026 | 17.9% | 9.8% | 8% | 8% | 6.6% | 8% | 8% | 5.4% | 4.4% | 5.4% | 4.4% | 3.6% | 2.9% | 2.4% | 3.6% |
| Sep 2026 | 17.1% | 11.5% | 9.4% | 7.7% | 6.3% | 6.3% | 7.7% | 5.1% | 6.3% | 4.2% | 4.2% | 4.2% | 2.8% | 2.8% | 2.8% |
| Oct 2026 | 17.9% | 12% | 8% | 8% | 6.6% | 6.6% | 6.6% | 6.6% | 5.4% | 4.4% | 4.4% | 3.6% | 2.9% | 2.9% | 2.4% |
How has branded search for Erdinger and Paulaner changed worldwide over the last 12 months?
3 findings
- Paulaner was ahead of Erdinger in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Erdinger’s share of searches among German beer brands worldwide moved from 6.2% to 6.6%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 12 months ending October 2026, Paulaner’s share of searches among German beer brands worldwide moved from 20.6% to 17.9%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for German beer brands worldwide in October 2026?
2 changes

In October 2026, Paulaner gained share of searches among German beer brands worldwide, from 17.1% to 17.9%.

In October 2026, Erdinger rose from 6th to 5th among German beer brands worldwide.
How are Erdinger’s and Paulaner’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Erdinger’s and Paulaner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among German beer brands

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.