German beer brands:Which are most popular?

Name: German beer brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Paulaner was the most searched German beer brand worldwide, accounting for 17.9% of all searches among the 16 brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Paulaner and Weihenstephaner were mentioned most often, in four of the five answers. Weihenstephaner was recommended most often, coming first in three out of four responses that gave a list.

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Top German beer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Paulaner and Weihenstephaner were mentioned most often, in four of the five answers. Weihenstephaner was recommended most often, coming first in three out of four answers that gave a list. Paulaner was second, and Augustiner was third. Spaten, which ranked seventh in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Paulaner	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Weihenstephaner	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Augustiner	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Erdinger	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Bitburger	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Ayinger	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Krombacher	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Rothaus	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Warsteiner	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Radeberger	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Franziskaner	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Beck's	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Hofbräu München	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Spaten	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Hacker-Pschorr	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Löwenbräu	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Paulaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Weihenstephaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Augustiner3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Erdinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bitburger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ayinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Krombacher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rothaus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Warsteiner1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Radeberger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Franziskaner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beck's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hofbräu München1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Spaten0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hacker-Pschorr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Löwenbräu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about German beer brands

5 answers

Asked ChatGPT
“Which German beer should I try?”
Asked ChatGPT
“What are the best German beer brands?”
1. 1Weihenstephaner
2. 2Augustiner
3. 3Paulaner
4. 4Franziskaner
5. 5Bitburger
6. 6Krombacher
7. 7Ayinger
8. 8Rothaus
9. 9Erdinger
Asked ChatGPT
“What's the best German wheat beer?”
1. 1Weihenstephaner
2. 2Paulaner
3. 3Ayinger
4. 4Erdinger
Searched Google, AI Overview
“german beer”
Searched Google, AI Overview
“german beer brands”
1. 1Krombacher
2. 2Beck's
3. 3Bitburger
4. 4Paulaner
5. 5Warsteiner
6. 6Radeberger
7. 7Erdinger
8. 8Hofbräu München
9. 9Weihenstephaner
10. 10Augustiner
11. 11Rothaus
12. 12Ayinger

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which German beer brands do people search for most?

This chart shows how often people search Google for each German beer brand by name. Each line represents a brand's share of searches for all 16 German beer brands we track, month by month, from English-language searches worldwide.

Share of searches among German beer brands worldwide, by month

Month	Paulaner	Warsteiner	Augustiner	Radeberger	Erdinger	Krombacher	Spaten	Weihenstephaner	Hacker-Pschorr	Bitburger	Franziskaner	Löwenbräu	Beck's	Hofbräu München	Rothaus	Ayinger
Nov 2025	20.6%	9.2%	7.6%	7.6%	6.2%	7.6%	9.2%	5.1%	4.1%	5.1%	5.1%	3.4%	2.8%	2.8%	2.3%	1.5%
Dec 2025	19.3%	8.7%	8.7%	5.8%	7.1%	7.1%	8.7%	5.8%	3.9%	5.8%	4.7%	3.9%	3.2%	3.2%	2.6%	1.7%
Jan 2026	18.6%	10.2%	8.4%	8.4%	6.8%	6.8%	8.4%	5.6%	3.7%	4.6%	4.6%	3.7%	3.1%	3.1%	2.5%	1.7%
Feb 2026	19.4%	10.7%	7.1%	7.1%	7.1%	8.7%	8.7%	4.8%	3.9%	4.8%	4.8%	3.2%	2.6%	2.6%	2.6%	1.7%
Mar 2026	19.7%	10.8%	7.2%	8.8%	5.9%	7.2%	8.8%	4.8%	4%	4.8%	4.8%	3.2%	2.6%	2.6%	2.6%	1.8%
Apr 2026	18.5%	10.1%	6.8%	8.3%	6.8%	8.3%	8.3%	5.5%	3.7%	5.5%	4.5%	3%	3%	3%	3%	1.7%
May 2026	17.1%	11.5%	7.7%	7.7%	6.3%	9.4%	7.7%	5.1%	4.2%	6.3%	4.2%	3.4%	2.8%	2.3%	2.8%	1.5%
Jun 2026	17.9%	9.8%	6.6%	8%	6.6%	12%	6.6%	5.4%	3.6%	6.6%	4.4%	2.9%	2.9%	2.4%	2.9%	1.6%
Jul 2026	17.7%	9.7%	8%	8%	6.5%	9.7%	6.5%	6.5%	4.4%	5.3%	4.4%	3.6%	2.9%	2.4%	2.9%	1.6%
Aug 2026	17.9%	9.8%	8%	8%	6.6%	8%	8%	5.4%	4.4%	5.4%	4.4%	3.6%	2.9%	2.4%	3.6%	1.6%
Sep 2026	17.1%	11.5%	9.4%	7.7%	6.3%	6.3%	7.7%	5.1%	6.3%	4.2%	4.2%	4.2%	2.8%	2.8%	2.8%	1.9%
Oct 2026	17.9%	12%	8%	8%	6.6%	6.6%	6.6%	6.6%	5.4%	4.4%	4.4%	3.6%	2.9%	2.9%	2.4%	2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Paulaner Paulaner Brauerei Gruppe	17.9%	135K	0%	+0.8 points
2, held 2nd	Warsteiner	12%	90.5K	0%	+0.5 points
3, held 3rd	Augustiner	8%	60.5K	-18.2%	-1.4 points
4, held 4th	Radeberger	8%	60.5K	0%	+0.4 points
5, moved from 6th to 5th	Erdinger	6.6%	49.5K	0%	+0.3 pointsmoved from 6th to 5th
6, moved from 8th to 6th	Krombacher	6.6%	49.5K	0%	+0.3 pointsmoved from 8th to 6th
7, moved from 5th to 7th	Spaten AB InBev	6.6%	49.5K	-18.2%	-1.1 pointsmoved from 5th to 7th
8, moved from 9th to 8th	Weihenstephaner	6.6%	49.5K	+22.2%	+1.4 pointsmoved from 9th to 8th
9, moved from 7th to 9th	Hacker-Pschorr Paulaner Brauerei Gruppe	5.4%	40.5K	-18.2%	-0.9 pointsmoved from 7th to 9th
10, held 10th	Bitburger	4.4%	33.1K	0%	+0.2 points
11, held 11th	Franziskaner AB InBev	4.4%	33.1K	0%	+0.2 points
12, held 12th	Löwenbräu AB InBev	3.6%	27.1K	-18.1%	-0.6 points
13, held 13th	Beck's AB InBev	2.9%	22.2K	0%	+0.1 points
14, held 14th	Hofbräu München	2.9%	22.2K	0%	+0.1 points
15, held 15th	Rothaus	2.4%	18.1K	-18.5%	-0.4 points
16, held 16th	Ayinger	2%	14.8K	0%	+0.1 points

1.Paulaner
17.9%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +0.8 points.
2.Warsteiner
12%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.Augustiner
8%
Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
4.Radeberger
8%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.Erdinger
6.6%
Moved from 6th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.Krombacher
6.6%
Moved from 8th to 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
7.Spaten
6.6%
Moved from 5th to 7th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
8.Weihenstephaner
6.6%
Moved from 9th to 8th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.4 points.
9.Hacker-Pschorr
5.4%
Moved from 7th to 9th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
10.Bitburger
4.4%
Held 10th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
11.Franziskaner
4.4%
Held 11th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
12.Löwenbräu
3.6%
Held 12th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.6 points.
13.Beck's
2.9%
Held 13th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
14.Hofbräu München
2.9%
Held 14th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
15.Rothaus
2.4%
Held 15th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
16.Ayinger
2%
Held 16th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

Which brand is most popular in search among German beer brands worldwide?

16 brands

In October 2026, Paulaner was the most searched among German beer brands worldwide, with an estimated 135K branded searches, 17.9% of all searches for the 16 tracked by the Brandwave Brand Demand Index. Warsteiner is in 2nd place, 5.9 percentage points behind at 12%.

Global German beer brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Paulaner	20.6% → 17.9%	20.6%Nov 2025	17.1%Sep 2026	1st
Warsteiner	9.2% → 12%	12%Oct 2026	8.7%Dec 2025	3rd → 2nd
Augustiner	7.6% → 8%	9.4%Sep 2026	6.6%Jun 2026	4th → 3rd
Radeberger	7.6% → 8%	8.8%Mar 2026	5.8%Dec 2025	6th → 4th
Erdinger	6.2% → 6.6%	7.1%Feb 2026	5.9%Mar 2026	7th → 5th
Krombacher	7.6% → 6.6%	12%Jun 2026	6.3%Sep 2026	5th → 6th
Spaten	9.2% → 6.6%	9.2%Nov 2025	6.5%Jul 2026	2nd → 7th
Weihenstephaner	5.1% → 6.6%	6.6%Oct 2026	4.8%Feb 2026	10th → 8th
Hacker-Pschorr	4.1% → 5.4%	6.3%Sep 2026	3.6%Jun 2026	11th → 9th
Bitburger	5.1% → 4.4%	6.6%Jun 2026	4.2%Sep 2026	8th → 10th
Franziskaner	5.1% → 4.4%	5.1%Nov 2025	4.2%Sep 2026	9th → 11th
Löwenbräu	3.4% → 3.6%	4.2%Sep 2026	2.9%Jun 2026	12th
Beck's	2.8% → 2.9%	3.2%Dec 2025	2.6%Feb 2026	13th
Hofbräu München	2.8% → 2.9%	3.2%Dec 2025	2.3%May 2026	14th
Rothaus	2.3% → 2.4%	3.6%Aug 2026	2.3%Nov 2025	15th
Ayinger	1.5% → 2%	2%Oct 2026	1.5%Nov 2025	16th

Each finding as a sentence

Across the 12 months ending October 2026, Paulaner’s share of searches among German beer brands worldwide decreased from 20.6% to 17.9%.
Across the 12 months ending October 2026, Warsteiner’s share of searches among German beer brands worldwide increased from 9.2% to 12%.
Across the 12 months ending October 2026, Krombacher’s share of searches among German beer brands worldwide decreased from 7.6% to 6.6%.
Across the 12 months ending October 2026, Spaten’s share of searches among German beer brands worldwide decreased from 9.2% to 6.6%.
Across the 12 months ending October 2026, Weihenstephaner’s share of searches among German beer brands worldwide increased from 5.1% to 6.6%.
Across the 12 months ending October 2026, Hacker-Pschorr’s share of searches among German beer brands worldwide increased from 4.1% to 5.4%.
Across the 12 months ending October 2026, Bitburger’s share of searches among German beer brands worldwide decreased from 5.1% to 4.4%.
Across the 12 months ending October 2026, Franziskaner’s share of searches among German beer brands worldwide decreased from 5.1% to 4.4%.
Across the 12 months ending October 2026, Paulaner’s share of searches among German beer brands worldwide peaked at 20.6% in November 2025 and was lowest at 17.1% in September 2026.
Across the 12 months ending October 2026, Warsteiner’s share of searches among German beer brands worldwide peaked at 12% in October 2026 and was lowest at 8.7% in December 2025.
Across the 12 months ending October 2026, Augustiner’s share of searches among German beer brands worldwide peaked at 9.4% in September 2026 and was lowest at 6.6% in June 2026.
Across the 12 months ending October 2026, Radeberger’s share of searches among German beer brands worldwide peaked at 8.8% in March 2026 and was lowest at 5.8% in December 2025.
Across the 12 months ending October 2026, Erdinger’s share of searches among German beer brands worldwide peaked at 7.1% in February 2026 and was lowest at 5.9% in March 2026.
Across the 12 months ending October 2026, Krombacher’s share of searches among German beer brands worldwide peaked at 12% in June 2026 and was lowest at 6.3% in September 2026.
Across the 12 months ending October 2026, Spaten’s share of searches among German beer brands worldwide peaked at 9.2% in November 2025 and was lowest at 6.5% in July 2026.
Across the 12 months ending October 2026, Weihenstephaner’s share of searches among German beer brands worldwide peaked at 6.6% in October 2026 and was lowest at 4.8% in February 2026.
Across the 12 months ending October 2026, Hacker-Pschorr’s share of searches among German beer brands worldwide peaked at 6.3% in September 2026 and was lowest at 3.6% in June 2026.
Across the 12 months ending October 2026, Bitburger’s share of searches among German beer brands worldwide peaked at 6.6% in June 2026 and was lowest at 4.2% in September 2026.
Across the 12 months ending October 2026, Löwenbräu’s share of searches among German beer brands worldwide peaked at 4.2% in September 2026 and was lowest at 2.9% in June 2026.
Across the 12 months ending October 2026, Rothaus’ share of searches among German beer brands worldwide peaked at 3.6% in August 2026 and was lowest at 2.3% in November 2025.
Across the 12 months ending October 2026, Warsteiner rose from 3rd to 2nd among German beer brands worldwide.
Across the 12 months ending October 2026, Augustiner rose from 4th to 3rd among German beer brands worldwide.
Across the 12 months ending October 2026, Radeberger rose from 6th to 4th among German beer brands worldwide.
Across the 12 months ending October 2026, Erdinger rose from 7th to 5th among German beer brands worldwide.
Across the 12 months ending October 2026, Krombacher fell from 5th to 6th among German beer brands worldwide.
Across the 12 months ending October 2026, Spaten fell from 2nd to 7th among German beer brands worldwide.
Across the 12 months ending October 2026, Weihenstephaner rose from 10th to 8th among German beer brands worldwide.
Across the 12 months ending October 2026, Hacker-Pschorr rose from 11th to 9th among German beer brands worldwide.
Across the 12 months ending October 2026, Bitburger fell from 8th to 10th among German beer brands worldwide.
Across the 12 months ending October 2026, Franziskaner fell from 9th to 11th among German beer brands worldwide.
Across the 12 months ending October 2026, Löwenbräu, Beck's, Hofbräu München, Rothaus and Ayinger held steady: their share of searches among German beer brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for German beer brands worldwide in October 2026?

8 changes

In October 2026, Weihenstephaner overtook Hacker-Pschorr to rank 8th among German beer brands worldwide, with 6.6% of the searches.
In October 2026, Paulaner gained share of searches among German beer brands worldwide, from 17.1% to 17.9%.
In October 2026, Warsteiner gained share of searches among German beer brands worldwide, from 11.5% to 12%.
In October 2026, Augustiner lost share of searches among German beer brands worldwide, from 9.4% to 8%.
In October 2026, Spaten lost share of searches among German beer brands worldwide, from 7.7% to 6.6%.
In October 2026, Hacker-Pschorr lost share of searches among German beer brands worldwide, from 6.3% to 5.4%.
In October 2026, Löwenbräu lost share of searches among German beer brands worldwide, from 4.2% to 3.6%.
Hofbräu München’s share of searches among German beer brands worldwide has gained ground for 3 months in a row, from 2.4% to 2.9% in October 2026.

How are branded searches counted for German beer brands?

16 search terms

Each brand's share of searches among German beer brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.