Brandwave

Augustiner vs Radeberger:Which is more popular?

In October 2026, Augustiner and Radeberger were level in searches among German beer brands worldwide, with an estimated 60.5K branded searches each, at 8% of the total each. When we asked ChatGPT and Google AI Overviews about German beer brands, Augustiner appeared in three of the five answers and Radeberger in one. Augustiner was mentioned before Radeberger in two out of three answers that named either.

Among German beer brands worldwide in October 2026

Who do people search for more?

Augustiner and Radeberger are searched for about as often as each other.

Augustiner 60.5K searchesRadeberger 60.5K searches

Who does AI mention more?

Augustiner, mentioned in 3 of 5 answers, Radeberger in 1

Augustiner in 3 of 5Radeberger in 1 of 5

Who does AI recommend more?

Augustiner, named ahead of Radeberger in 2 of 3 answers

Augustiner first in 2Radeberger first in 1

Follow Augustiner vs Radeberger and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top German beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Augustiner was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Radeberger was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Augustiner was listed before Radeberger in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weihenstephaner1st
  2. Paulaner2nd
  3. Augustiner3rd
  4. Bitburger4th
  5. Krombacher5th
  6. Beck's6th
  7. Erdinger7th
  8. Warsteiner8th
  9. Franziskaner8th
  10. Radeberger10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Paulaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weihenstephaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Augustiner3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Erdinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bitburger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Krombacher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rothaus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Warsteiner1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Radeberger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Franziskaner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about German beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Augustiner or Radeberger more popular in search?

This chart shows how often people search Google for Augustiner and Radeberger by name. Each line represents a brand's share of searches for all 16 German beer brands we track, month by month, from English-language searches worldwide.

Augustiner and Radeberger among German beer brands worldwide, by month

Share of searches by month for Augustiner, Radeberger. The figures are in the table below the chart.

View monthly share of searches table
MonthPaulanerWarsteinerAugustinerRadebergerErdingerKrombacherSpatenWeihenstephanerHacker-PschorrBitburgerFranziskanerLöwenbräuBeck'sHofbräu MünchenRothaus
Nov 202520.6%9.2%7.6%7.6%6.2%7.6%9.2%5.1%4.1%5.1%5.1%3.4%2.8%2.8%2.3%
Dec 202519.3%8.7%8.7%5.8%7.1%7.1%8.7%5.8%3.9%5.8%4.7%3.9%3.2%3.2%2.6%
Jan 202618.6%10.2%8.4%8.4%6.8%6.8%8.4%5.6%3.7%4.6%4.6%3.7%3.1%3.1%2.5%
Feb 202619.4%10.7%7.1%7.1%7.1%8.7%8.7%4.8%3.9%4.8%4.8%3.2%2.6%2.6%2.6%
Mar 202619.7%10.8%7.2%8.8%5.9%7.2%8.8%4.8%4%4.8%4.8%3.2%2.6%2.6%2.6%
Apr 202618.5%10.1%6.8%8.3%6.8%8.3%8.3%5.5%3.7%5.5%4.5%3%3%3%3%
May 202617.1%11.5%7.7%7.7%6.3%9.4%7.7%5.1%4.2%6.3%4.2%3.4%2.8%2.3%2.8%
Jun 202617.9%9.8%6.6%8%6.6%12%6.6%5.4%3.6%6.6%4.4%2.9%2.9%2.4%2.9%
Jul 202617.7%9.7%8%8%6.5%9.7%6.5%6.5%4.4%5.3%4.4%3.6%2.9%2.4%2.9%
Aug 202617.9%9.8%8%8%6.6%8%8%5.4%4.4%5.4%4.4%3.6%2.9%2.4%3.6%
Sep 202617.1%11.5%9.4%7.7%6.3%6.3%7.7%5.1%6.3%4.2%4.2%4.2%2.8%2.8%2.8%
Oct 202617.9%12%8%8%6.6%6.6%6.6%6.6%5.4%4.4%4.4%3.6%2.9%2.9%2.4%

How has branded search for Augustiner and Radeberger changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Radeberger took it in March 2026, Augustiner took it in September 2026.
  • Across the 12 months ending October 2026, Augustiner’s share of searches among German beer brands worldwide moved from 7.6% to 8%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
  • Across the 12 months ending October 2026, Radeberger’s share of searches among German beer brands worldwide moved from 7.6% to 8%, and its estimated monthly branded searches moved from 49.5K to 60.5K.

How did search popularity change for German beer brands worldwide in October 2026?

2 changes
  1. In October 2026, Augustiner lost share of searches among German beer brands worldwide, from 9.4% to 8%.

  2. Estimated monthly branded searches for Radeberger worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in October 2026.

How are Augustiner’s and Radeberger’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Augustiner’s and Radeberger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Augustiner

1 branded search term

  • augustiner

Radeberger

1 branded search term

  • radeberger

How the Brand Demand Index is measured

Other head-to-heads among German beer brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.