Brandwave

Erdinger vs Paulaner:Which is more popular?

In October 2026, Paulaner had more branded searches than Erdinger among German beer brands worldwide. Paulaner had about 135,000 branded searches, while Erdinger had 49,500. Paulaner made up 17.9% of all German beer brand searches we track, and Erdinger accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about German beer brands, Paulaner appeared in four of the five answers and Erdinger in three. Paulaner was mentioned before Erdinger in every answer.

Among German beer brands worldwide in October 2026

Who do people search for more?

Paulaner, about 3 searches for every 1 for Erdinger

Paulaner 135K searchesErdinger 49.5K searches

Who does AI mention more?

Paulaner, mentioned in 4 of 5 answers, Erdinger in 3

Paulaner in 4 of 5Erdinger in 3 of 5

Who does AI recommend more?

Paulaner, named ahead of Erdinger in every answer

Paulaner first in 4Erdinger never first

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Top German beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Paulaner was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Erdinger was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Paulaner was listed before Erdinger in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weihenstephaner1st
  2. Paulaner2nd
  3. Augustiner3rd
  4. Bitburger4th
  5. Krombacher5th
  6. Beck's6th
  7. Erdinger7th
  8. Warsteiner8th
  9. Franziskaner8th
  10. Radeberger10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Paulaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weihenstephaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Augustiner3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Erdinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bitburger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Krombacher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rothaus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Warsteiner1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Radeberger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Franziskaner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about German beer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Erdinger or Paulaner more popular in search?

This chart shows how often people search Google for Erdinger and Paulaner by name. Each line represents a brand's share of searches for all 16 German beer brands we track, month by month, from English-language searches worldwide.

Erdinger and Paulaner among German beer brands worldwide, by month

Share of searches by month for Paulaner, Erdinger. The figures are in the table below the chart.

View monthly share of searches table
MonthPaulanerWarsteinerAugustinerRadebergerErdingerKrombacherSpatenWeihenstephanerHacker-PschorrBitburgerFranziskanerLöwenbräuBeck'sHofbräu MünchenRothaus
Nov 202520.6%9.2%7.6%7.6%6.2%7.6%9.2%5.1%4.1%5.1%5.1%3.4%2.8%2.8%2.3%
Dec 202519.3%8.7%8.7%5.8%7.1%7.1%8.7%5.8%3.9%5.8%4.7%3.9%3.2%3.2%2.6%
Jan 202618.6%10.2%8.4%8.4%6.8%6.8%8.4%5.6%3.7%4.6%4.6%3.7%3.1%3.1%2.5%
Feb 202619.4%10.7%7.1%7.1%7.1%8.7%8.7%4.8%3.9%4.8%4.8%3.2%2.6%2.6%2.6%
Mar 202619.7%10.8%7.2%8.8%5.9%7.2%8.8%4.8%4%4.8%4.8%3.2%2.6%2.6%2.6%
Apr 202618.5%10.1%6.8%8.3%6.8%8.3%8.3%5.5%3.7%5.5%4.5%3%3%3%3%
May 202617.1%11.5%7.7%7.7%6.3%9.4%7.7%5.1%4.2%6.3%4.2%3.4%2.8%2.3%2.8%
Jun 202617.9%9.8%6.6%8%6.6%12%6.6%5.4%3.6%6.6%4.4%2.9%2.9%2.4%2.9%
Jul 202617.7%9.7%8%8%6.5%9.7%6.5%6.5%4.4%5.3%4.4%3.6%2.9%2.4%2.9%
Aug 202617.9%9.8%8%8%6.6%8%8%5.4%4.4%5.4%4.4%3.6%2.9%2.4%3.6%
Sep 202617.1%11.5%9.4%7.7%6.3%6.3%7.7%5.1%6.3%4.2%4.2%4.2%2.8%2.8%2.8%
Oct 202617.9%12%8%8%6.6%6.6%6.6%6.6%5.4%4.4%4.4%3.6%2.9%2.9%2.4%

How has branded search for Erdinger and Paulaner changed worldwide over the last 12 months?

3 findings
  • Paulaner was ahead of Erdinger in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Erdinger’s share of searches among German beer brands worldwide moved from 6.2% to 6.6%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
  • Across the 12 months ending October 2026, Paulaner’s share of searches among German beer brands worldwide moved from 20.6% to 17.9%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for German beer brands worldwide in October 2026?

2 changes
  1. In October 2026, Paulaner gained share of searches among German beer brands worldwide, from 17.1% to 17.9%.

  2. In October 2026, Erdinger rose from 6th to 5th among German beer brands worldwide.

How are Erdinger’s and Paulaner’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Erdinger’s and Paulaner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Erdinger

1 branded search term

  • erdinger

Paulaner

1 branded search term

  • paulaner

How the Brand Demand Index is measured

Other head-to-heads among German beer brands

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