How popular isFranziskaner?
In October 2026, people searched for Franziskaner by name about 33,100 times worldwide, about the same as the previous year. These searches made up 4.4% of all global German beer brand searches, placing Franziskaner 11th out of 16 brands. When we asked both ChatGPT and Google AI Overviews about German beer brands, Franziskaner appeared in one of the five answers and was the joint ninth most recommended of the 16.
Franziskaner is the 11th most searched of 16 competitors and the joint ninth most recommended in the AI answers we collected.
PaulanerShare of searches 17.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
WarsteinerShare of searches 12%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
AugustinerShare of searches 8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
RadebergerShare of searches 8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 11th
FranziskanerShare of searches 4.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
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Top German beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Franziskaner was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Franziskaner is the joint ninth most recommended of the 16.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weihenstephaner1st- Paulaner2nd
- Augustiner3rd
Bitburger4th
Krombacher5th
Beck's6th
Ayinger6th
Erdinger8th- Warsteiner9th
- Franziskaner9th
- +6 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Paulaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weihenstephaner4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Augustiner3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Erdinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bitburger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ayinger3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Krombacher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rothaus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Warsteiner1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Franziskaner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about German beer brands
5 answers
Asked ChatGPT
“Which German beer should I try?”
Asked ChatGPT
“What are the best German beer brands?”
Asked ChatGPT
“What's the best German wheat beer?”
Searched Google, AI Overview
“german beer”
Searched Google, AI Overview
“german beer brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
How often do people search for Franziskaner compared with other German beer brands worldwide?
Share of searches by month for Paulaner, Warsteiner, Augustiner, Radeberger, Erdinger, Krombacher, Spaten, Weihenstephaner, Hacker-Pschorr, Bitburger, Franziskaner, Löwenbräu, Beck's, Hofbräu München, Rothaus. The figures are in the table below the chart.
View monthly share of searches table
| Month | Paulaner | Warsteiner | Augustiner | Radeberger | Erdinger | Krombacher | Spaten | Weihenstephaner | Hacker-Pschorr | Bitburger | Franziskaner | Löwenbräu | Beck's | Hofbräu München | Rothaus | Ayinger |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 20.6% | 9.2% | 7.6% | 7.6% | 6.2% | 7.6% | 9.2% | 5.1% | 4.1% | 5.1% | 5.1% | 3.4% | 2.8% | 2.8% | 2.3% | 1.5% |
| Dec 2025 | 19.3% | 8.7% | 8.7% | 5.8% | 7.1% | 7.1% | 8.7% | 5.8% | 3.9% | 5.8% | 4.7% | 3.9% | 3.2% | 3.2% | 2.6% | 1.7% |
| Jan 2026 | 18.6% | 10.2% | 8.4% | 8.4% | 6.8% | 6.8% | 8.4% | 5.6% | 3.7% | 4.6% | 4.6% | 3.7% | 3.1% | 3.1% | 2.5% | 1.7% |
| Feb 2026 | 19.4% | 10.7% | 7.1% | 7.1% | 7.1% | 8.7% | 8.7% | 4.8% | 3.9% | 4.8% | 4.8% | 3.2% | 2.6% | 2.6% | 2.6% | 1.7% |
| Mar 2026 | 19.7% | 10.8% | 7.2% | 8.8% | 5.9% | 7.2% | 8.8% | 4.8% | 4% | 4.8% | 4.8% | 3.2% | 2.6% | 2.6% | 2.6% | 1.8% |
| Apr 2026 | 18.5% | 10.1% | 6.8% | 8.3% | 6.8% | 8.3% | 8.3% | 5.5% | 3.7% | 5.5% | 4.5% | 3% | 3% | 3% | 3% | 1.7% |
| May 2026 | 17.1% | 11.5% | 7.7% | 7.7% | 6.3% | 9.4% | 7.7% | 5.1% | 4.2% | 6.3% | 4.2% | 3.4% | 2.8% | 2.3% | 2.8% | 1.5% |
| Jun 2026 | 17.9% | 9.8% | 6.6% | 8% | 6.6% | 12% | 6.6% | 5.4% | 3.6% | 6.6% | 4.4% | 2.9% | 2.9% | 2.4% | 2.9% | 1.6% |
| Jul 2026 | 17.7% | 9.7% | 8% | 8% | 6.5% | 9.7% | 6.5% | 6.5% | 4.4% | 5.3% | 4.4% | 3.6% | 2.9% | 2.4% | 2.9% | 1.6% |
| Aug 2026 | 17.9% | 9.8% | 8% | 8% | 6.6% | 8% | 8% | 5.4% | 4.4% | 5.4% | 4.4% | 3.6% | 2.9% | 2.4% | 3.6% | 1.6% |
| Sep 2026 | 17.1% | 11.5% | 9.4% | 7.7% | 6.3% | 6.3% | 7.7% | 5.1% | 6.3% | 4.2% | 4.2% | 4.2% | 2.8% | 2.8% | 2.8% | 1.9% |
| Oct 2026 | 17.9% | 12% | 8% | 8% | 6.6% | 6.6% | 6.6% | 6.6% | 5.4% | 4.4% | 4.4% | 3.6% | 2.9% | 2.9% | 2.4% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 17.9% | 135K | 0% | +0.8 points | |
| 2, held 2nd | 12% | 90.5K | 0% | +0.5 points | |
| 3, held 3rd | 8% | 60.5K | -18.2% | -1.4 points | |
| 4, held 4th | 8% | 60.5K | 0% | +0.4 points | |
| 5, moved from 6th to 5th | 6.6% | 49.5K | 0% | +0.3 pointsmoved from 6th to 5th | |
| 6, moved from 8th to 6th | 6.6% | 49.5K | 0% | +0.3 pointsmoved from 8th to 6th | |
| 7, moved from 5th to 7th | 6.6% | 49.5K | -18.2% | -1.1 pointsmoved from 5th to 7th | |
| 8, moved from 9th to 8th | 6.6% | 49.5K | +22.2% | +1.4 pointsmoved from 9th to 8th | |
| 9, moved from 7th to 9th | 5.4% | 40.5K | -18.2% | -0.9 pointsmoved from 7th to 9th | |
| 10, held 10th | 4.4% | 33.1K | 0% | +0.2 points | |
| 11, held 11th | 4.4% | 33.1K | 0% | +0.2 points | |
| 12, held 12th | 3.6% | 27.1K | -18.1% | -0.6 points | |
| 13, held 13th | 2.9% | 22.2K | 0% | +0.1 points | |
| 14, held 14th | 2.9% | 22.2K | 0% | +0.1 points | |
| 15, held 15th | 2.4% | 18.1K | -18.5% | -0.4 points | |
| 16, held 16th | 2% | 14.8K | 0% | +0.1 points |
1.
Paulaner17.9%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +0.8 points.
12%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.5 points.
8%
Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
8%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
Erdinger6.6%
Moved from 6th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.6%
Moved from 8th to 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
7.
Spaten6.6%
Moved from 5th to 7th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
6.6%
Moved from 9th to 8th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.4 points.
5.4%
Moved from 7th to 9th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
10.
Bitburger4.4%
Held 10th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
11.
Franziskaner4.4%
Held 11th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
12.
Löwenbräu3.6%
Held 12th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.6 points.
13.
Beck's2.9%
Held 13th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.9%
Held 14th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
15.
Rothaus2.4%
Held 15th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
16.
Ayinger2%
Held 16th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Franziskaner and its closest rivals
Every comparison with Franziskaner
15 comparisons
- Augustiner vs Franziskaner
- Bitburger vs Franziskaner
- Erdinger vs Franziskaner
- Franziskaner vs Hacker-Pschorr
- Franziskaner vs Krombacher
- Franziskaner vs Paulaner
- Franziskaner vs Radeberger
- Franziskaner vs Spaten
- Franziskaner vs Warsteiner
- Franziskaner vs Weihenstephaner
- Franziskaner vs Löwenbräu
- Beck's vs Franziskaner
- Franziskaner vs Hofbräu München
- Franziskaner vs Rothaus
- Ayinger vs Franziskaner
How has branded search demand for Franziskaner changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Franziskaner worldwide held steady at 33.1K.
- Across the 12 months ending October 2026, Franziskaner’s share of searches among German beer brands worldwide decreased from 5.1% to 4.4%.
- Across the 12 months ending October 2026, Franziskaner fell from 9th to 11th among German beer brands worldwide.
How did search popularity change for German beer brands worldwide in October 2026?
6 changes
In October 2026, Weihenstephaner overtook Hacker-Pschorr to rank 8th among German beer brands worldwide, with 6.6% of the searches.
In October 2026, Paulaner gained share of searches among German beer brands worldwide, from 17.1% to 17.9%.
In October 2026, Warsteiner gained share of searches among German beer brands worldwide, from 11.5% to 12%.
In October 2026, Augustiner lost share of searches among German beer brands worldwide, from 9.4% to 8%.
In October 2026, Spaten lost share of searches among German beer brands worldwide, from 7.7% to 6.6%.
In October 2026, Hacker-Pschorr lost share of searches among German beer brands worldwide, from 6.3% to 5.4%.
How are Franziskaner’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Franziskaner’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- franziskaner
Who owns Franziskaner?
Franziskaner is owned by AB InBev. Brandwave also tracks 
Budweiser, Beck's, Löwenbräu, 
Modelo Especial and Spaten, owned by the same company, worldwide.
Do you work for Franziskaner? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Franziskaner your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.