Brandwave

How popular isSparkToro?

In September 2026, people searched for SparkToro by name about 8,100 times worldwide, a 33.1% decrease from the previous year. These searches made up 2.9% of all global consumer research platform searches, placing SparkToro third out of nine platforms. When we asked both ChatGPT and Google AI Overviews about consumer research platforms, SparkToro appeared in two of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

SparkToro is the third most searched of 9 competitors and the fourth most recommended in AI answers.

  1. QualtricsShare of searches 86.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. GWIShare of searches 7.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SparkToroShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. PollfishShare of searches 2.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. AttestShare of searches 0.05%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top consumer research platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SparkToro was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. SparkToro is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GWI1st
  2. Qualtrics2nd
  3. Attest3rd
  4. SparkToro4th
  5. Suzy5th
  6. UserTesting5th
  7. Pollfish7th
  8. AYTM–
  9. Cint–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GWI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Attest3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SparkToro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UserTesting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pollfish1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Suzy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AYTM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about consumer research platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which consumer research platforms compete with SparkToro?

SparkToro against consumer research platforms worldwide, by month

Share of searches by month for Qualtrics, GWI, SparkToro, Pollfish. The figures are in the table below the chart.

View monthly share of searches table
MonthQualtricsGWISparkToroPollfishAttestSuzyAYTMCintUserTesting
Oct 202590.1%5.4%3%1.3%0.05%0.05%0.02%0.01%<0.01%
Nov 202588.8%6.5%2.9%1.6%0.07%0.06%0.02%0.02%<0.01%
Dec 202588.8%6.5%2.9%1.6%0.08%0.06%0.02%0.02%0.02%
Jan 202685.1%7.7%5.1%1.9%0.09%0.05%0.02%0.02%0.02%
Feb 202689.9%5.4%3%1.6%0.07%0.06%0.02%0.01%0.01%
Mar 202689.9%5.4%3%1.6%0.05%0.05%0.02%0.01%0.01%
Apr 202691.6%4.5%2.5%1.3%0.04%0.05%0.02%0.02%<0.01%
May 202689.9%5.4%3%1.6%0.05%0.04%0.03%0.01%<0.01%
Jun 202688.5%6.5%2.9%1.9%0.07%0.05%0.03%0.02%<0.01%
Jul 202684.8%9.4%3.4%2.3%0.05%0.05%0.03%0.02%<0.01%
Aug 202686.2%7.8%3.5%2.3%0.07%0.06%0.05%0.02%<0.01%
Sep 202686.8%7.8%2.9%2.3%0.05%0.04%0.04%0.03%<0.01%

  1. 1.Qualtrics

    86.8%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +0.6 points.

  2. 2.GWI

    7.8%

    Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  3. 3.SparkToro

    2.9%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Pollfish

    2.3%

    Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Attest

    0.05%

    Held 5th. 150 estimated branded searches, -6.3% vs prior month. Share 0 points.

  6. 6.Suzy

    0.04%

    Held 6th. 110 estimated branded searches, -15.4% vs prior month. Share 0 points.

  7. 7.AYTM

    0.04%

    Held 7th. 100 estimated branded searches, -9.1% vs prior month. Share 0 points.

  8. 8.Cint

    0.03%

    Held 8th. 90 estimated branded searches, +80% vs prior month. Share 0 points.

  9. 9.UserTesting

    <0.01%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between SparkToro and its closest rivals

Every comparison with SparkToro

7 comparisons

How has branded search demand for SparkToro changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SparkToro worldwide fell from 12.1K to 8.1K.
  • Across the 12 months ending September 2026, SparkToro’s share of searches among consumer research platforms worldwide peaked at 5.1% in January 2026 and was lowest at 2.5% in April 2026.

How did search popularity change for consumer research platforms worldwide in September 2026?

6 changes

  1. In September 2026, Qualtrics gained share of searches among consumer research platforms worldwide, from 86.2% to 86.8%.

  2. In September 2026, SparkToro lost share of searches among consumer research platforms worldwide, from 3.5% to 2.9%.

  3. Estimated monthly branded searches for Cint worldwide rose 80% over 12 measured months, from 50 to 90 in September 2026.

  4. Estimated monthly branded searches for AYTM worldwide rose 42.9% over 12 measured months, from 70 to 100 in September 2026.

  5. Estimated monthly branded searches for Pollfish worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

  6. Estimated monthly branded searches for UserTesting worldwide fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

How are SparkToro’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using SparkToro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sparktoro

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How the Brand Demand Index is measured

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