Cint vs SparkToro:Which is searched more?
In September 2026, SparkToro had more branded searches than Cint among consumer research platforms worldwide. SparkToro had about 8,100 branded searches, while Cint had 90. SparkToro made up 2.9% of all consumer research platform searches we track, and Cint accounted for 0.03%. These are worldwide searches for English-language branded terms.
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Is Cint or SparkToro more popular in search?
Compare platforms for studying audiences, testing concepts, and understanding consumer needs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for SparkToro, Cint. The figures are in the table below the chart.
View monthly share of searches table
| Month | Qualtrics | GWI | SparkToro | Pollfish | Attest | Suzy | AYTM | Cint | UserTesting |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.1% | 5.4% | 3% | 1.3% | 0.05% | 0.05% | 0.02% | 0.01% | <0.01% |
| Nov 2025 | 88.8% | 6.5% | 2.9% | 1.6% | 0.07% | 0.06% | 0.02% | 0.02% | <0.01% |
| Dec 2025 | 88.8% | 6.5% | 2.9% | 1.6% | 0.08% | 0.06% | 0.02% | 0.02% | 0.02% |
| Jan 2026 | 85.1% | 7.7% | 5.1% | 1.9% | 0.09% | 0.05% | 0.02% | 0.02% | 0.02% |
| Feb 2026 | 89.9% | 5.4% | 3% | 1.6% | 0.07% | 0.06% | 0.02% | 0.01% | 0.01% |
| Mar 2026 | 89.9% | 5.4% | 3% | 1.6% | 0.05% | 0.05% | 0.02% | 0.01% | 0.01% |
| Apr 2026 | 91.6% | 4.5% | 2.5% | 1.3% | 0.04% | 0.05% | 0.02% | 0.02% | <0.01% |
| May 2026 | 89.9% | 5.4% | 3% | 1.6% | 0.05% | 0.04% | 0.03% | 0.01% | <0.01% |
| Jun 2026 | 88.5% | 6.5% | 2.9% | 1.9% | 0.07% | 0.05% | 0.03% | 0.02% | <0.01% |
| Jul 2026 | 84.8% | 9.4% | 3.4% | 2.3% | 0.05% | 0.05% | 0.03% | 0.02% | <0.01% |
| Aug 2026 | 86.2% | 7.8% | 3.5% | 2.3% | 0.07% | 0.06% | 0.05% | 0.02% | <0.01% |
| Sep 2026 | 86.8% | 7.8% | 2.9% | 2.3% | 0.05% | 0.04% | 0.04% | 0.03% | <0.01% |
How has the Cint and SparkToro comparison changed over the last 12 months?
3 findings
- SparkToro was ahead of Cint in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cint’s share of searches among consumer research platforms worldwide moved from 0.01% to 0.03%, and its estimated monthly branded searches moved from 50 to 90.
- Across the 12 months ending September 2026, SparkToro’s share of searches among consumer research platforms worldwide moved from 3% to 2.9%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
How did search popularity change for consumer research platforms worldwide in September 2026?
2 changes
In September 2026, SparkToro lost share of searches among consumer research platforms worldwide, from 3.5% to 2.9%.
Estimated monthly branded searches for Cint worldwide rose 80% over 12 measured months, from 50 to 90 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cint’s and SparkToro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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