How popular isSig Sauer in search?
Sig Sauer has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.
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Which rangefinders compete with Sig Sauer?
Share of Search by month for Nikon, Vortex, Bushnell, Sig Sauer. The figures are in the table below the chart.
View monthly share of search table
| Month | Nikon | Vortex | Bushnell | Hawke | Leupold | Sig Sauer |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.9% | 15.1% | 10.1% | — | — | — |
| Nov 2025 | 73.2% | 14.7% | 12% | — | — | — |
| Dec 2025 | 71% | 17.4% | 11.7% | — | — | — |
| Jan 2026 | 74.9% | 15.1% | 10.1% | — | — | — |
| Feb 2026 | 78.5% | 12.9% | 8.6% | — | — | — |
| Mar 2026 | 77% | 12.7% | 10.4% | — | — | — |
| Apr 2026 | 78.8% | 10.6% | 10.6% | — | — | — |
| May 2026 | 77% | 12.7% | 10.4% | — | — | — |
| Jun 2026 | 73.2% | 14.7% | 12% | — | — | — |
| Jul 2026 | 73.2% | 14.7% | 12% | — | — | — |
| Aug 2026 | 77% | 12.7% | 10.4% | — | — | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77% | 450K | +22.3% | +3.8 points | |
| 2, held 2nd | 12.7% | 74K | 0% | -2.1 points | |
| 3, held 3rd | 10.4% | 60.5K | 0% | -1.7 points | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — |
1.
Nikon77%
Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +3.8 points.
2.
Vortex12.7%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -2.1 points.
3.
Bushnell10.4%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -1.7 points.
—.
Hawke—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—.Leupold
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Sig Sauer and its closest rivals
How did search popularity change for rangefinders worldwide in August 2026?
3 changes
In August 2026, Nikon gained estimated Share of Search among rangefinders worldwide, from 73.2% to 77%.
In August 2026, Vortex lost estimated Share of Search among rangefinders worldwide, from 14.7% to 12.7%.
In August 2026, Bushnell lost estimated Share of Search among rangefinders worldwide, from 12% to 10.4%.
How is Sig Sauer measured?
Brandwave collects information about searches that people make online using Sig Sauer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sig sauer optics
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Is Sig Sauer your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.