Brandwave

How popular isSift?

In September 2026, people searched for Sift by name about 590 times worldwide, a 41% decrease from the previous year. These searches made up 1.7% of all global ecommerce fraud prevention platform searches, placing Sift seventh out of seven platforms. When we asked both ChatGPT and Google AI Overviews about ecommerce fraud prevention platforms, Sift appeared in four of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Sift is the seventh most searched of 7 competitors and the fourth most recommended in AI answers.

  1. ForterShare of searches 24.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. RiskifiedShare of searches 23.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. SignifydShare of searches 19%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. ClearSaleShare of searches 12.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. SiftShare of searches 1.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top ecommerce fraud prevention platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sift was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sift is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Signifyd1st
  2. Riskified2nd
  3. Forter3rd
  4. Sift4th
  5. Kount5th
  6. ClearSale6th
  7. Wyllo7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Signifyd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Forter4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Riskified4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sift4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kount2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClearSale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wyllo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ecommerce fraud prevention platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which ecommerce fraud prevention platforms compete with Sift?

Sift against ecommerce fraud prevention platforms worldwide, by month

Share of searches by month for Forter, Riskified, Signifyd, ClearSale, Wyllo, Kount, Sift. The figures are in the table below the chart.

View monthly share of searches table
MonthForterRiskifiedSignifydClearSaleWylloKountSift
Oct 202525.5%19.9%13.3%20%10%8.8%2.5%
Nov 202528.2%22.3%12.1%18.2%8.8%8%2.4%
Dec 202529.5%23.4%12.7%15.6%9.7%6.9%2.1%
Jan 202633.1%21.5%11.7%14.4%9.3%7.7%2.3%
Feb 202631.3%20.1%13.4%16.5%9.1%7.3%2.2%
Mar 202626.1%20.7%13.8%16.8%12.7%7.4%2.5%
Apr 202629.1%18.8%15.4%15.4%11.9%6.8%2.5%
May 202630%19.5%13%15.9%12.5%7.1%2.1%
Jun 202626.7%17.3%26%11.6%10.3%6.3%1.9%
Jul 202626.4%17.1%25.7%11.4%10.4%7.5%1.5%
Aug 202627.7%18%22.1%12%10.7%7.9%1.6%
Sep 202624.1%23.3%19%12.7%10.9%8.3%1.7%

  1. 1.Forter

    24.1%

    Held 1st. 8.4K estimated branded searches, -17.5% vs prior month. Share -3.6 points.

  2. 2.Riskified

    23.3%

    Moved from 3rd to 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +5.3 points.

  3. 3.Signifyd

    19%

    Moved from 2nd to 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -3.1 points.

  4. 4.ClearSale

    12.7%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Wyllo

    10.9%

    Held 5th. 3.8K estimated branded searches, -3.8% vs prior month. Share +0.2 points.

  6. 6.Kount

    8.3%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Sift

    1.7%

    Held 7th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Sift and its closest rivals

Every comparison with Sift

13 comparisons

How has branded search demand for Sift changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sift worldwide fell from 1K to 590.
  • Across the 12 months ending September 2026, Sift’s share of searches among ecommerce fraud prevention platforms worldwide decreased from 2.5% to 1.7%.
  • Across the 12 months ending September 2026, Sift’s share of searches among ecommerce fraud prevention platforms worldwide peaked at 2.5% in March 2026 and was lowest at 1.5% in July 2026.

How did search popularity change for ecommerce fraud prevention platforms worldwide in September 2026?

6 changes

  1. In September 2026, Riskified overtook Signifyd to rank 2nd among ecommerce fraud prevention platforms worldwide, with 23.3% of the searches.

  2. In September 2026, ClearSale gained share of searches among ecommerce fraud prevention platforms worldwide, from 12% to 12.7%.

  3. In September 2026, Forter lost share of searches among ecommerce fraud prevention platforms worldwide, from 27.7% to 24.1%.

  4. In September 2026, Signifyd lost share of searches among ecommerce fraud prevention platforms worldwide, from 22.1% to 19%.

  5. Kount’s share of searches among ecommerce fraud prevention platforms worldwide has gained ground for 3 months in a row, from 6.3% to 8.3% in September 2026.

  6. Wyllo’s share of searches among ecommerce fraud prevention platforms worldwide has gained ground for 3 months in a row, from 10.3% to 10.9% in September 2026.

How are Sift’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sift’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sift science

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How the Brand Demand Index is measured

Where does Sift compete?

Sift is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fraud detection platforms11th of 120.93%Show ranking
Ecommerce fraud prevention platforms7th of 71.7%Shown above
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Is Sift your brand?

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