Kount vs Sift:Which is more popular?
In September 2026, Kount had more branded searches than Sift among ecommerce fraud prevention platforms worldwide. Kount had about 2,900 branded searches, while Sift had 590. Kount made up 8.3% of all ecommerce fraud prevention platform searches we track, and Sift accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about ecommerce fraud prevention platforms, Sift appeared in four of the five answers and Kount in two. Sift was mentioned before Kount in every answer that named either.
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Top ecommerce fraud prevention platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sift was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kount was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sift was listed before Kount in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Signifyd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Forter4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Riskified4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sift4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kount2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ClearSale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wyllo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ecommerce fraud prevention platforms
5 answers
Asked ChatGPT
“Which ecommerce fraud prevention platform should I use?”
Asked ChatGPT
“What are the best ecommerce fraud prevention platforms?”
Asked ChatGPT
“What's the best ecommerce fraud prevention platform for fraudulent orders?”
Searched Google, AI Overview
“ecommerce fraud prevention platform”
Searched Google, AI Overview
“best fraud prevention software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Kount or Sift more popular in search?
This chart shows how often people search Google for Kount and Sift by name. Each line represents a brand's share of searches for all seven ecommerce fraud prevention platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Kount, Sift. The figures are in the table below the chart.
View monthly share of searches table
| Month | Forter | Riskified | Signifyd | ClearSale | Wyllo | Kount | Sift |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.5% | 19.9% | 13.3% | 20% | 10% | 8.8% | 2.5% |
| Nov 2025 | 28.2% | 22.3% | 12.1% | 18.2% | 8.8% | 8% | 2.4% |
| Dec 2025 | 29.5% | 23.4% | 12.7% | 15.6% | 9.7% | 6.9% | 2.1% |
| Jan 2026 | 33.1% | 21.5% | 11.7% | 14.4% | 9.3% | 7.7% | 2.3% |
| Feb 2026 | 31.3% | 20.1% | 13.4% | 16.5% | 9.1% | 7.3% | 2.2% |
| Mar 2026 | 26.1% | 20.7% | 13.8% | 16.8% | 12.7% | 7.4% | 2.5% |
| Apr 2026 | 29.1% | 18.8% | 15.4% | 15.4% | 11.9% | 6.8% | 2.5% |
| May 2026 | 30% | 19.5% | 13% | 15.9% | 12.5% | 7.1% | 2.1% |
| Jun 2026 | 26.7% | 17.3% | 26% | 11.6% | 10.3% | 6.3% | 1.9% |
| Jul 2026 | 26.4% | 17.1% | 25.7% | 11.4% | 10.4% | 7.5% | 1.5% |
| Aug 2026 | 27.7% | 18% | 22.1% | 12% | 10.7% | 7.9% | 1.6% |
| Sep 2026 | 24.1% | 23.3% | 19% | 12.7% | 10.9% | 8.3% | 1.7% |
How has the Kount and Sift comparison changed over the last 12 months?
3 findings
- Kount was ahead of Sift in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kount’s share of searches among ecommerce fraud prevention platforms worldwide moved from 8.8% to 8.3%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Sift’s share of searches among ecommerce fraud prevention platforms worldwide moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 1K to 590.
How did search popularity change for ecommerce fraud prevention platforms worldwide in September 2026?
2 changes
Kount’s share of searches among ecommerce fraud prevention platforms worldwide has gained ground for 3 months in a row, from 6.3% to 8.3% in September 2026.
Estimated monthly branded searches for Sift worldwide fell 41% over 12 measured months, from 1K to 590 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kount’s and Sift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ecommerce fraud prevention platforms
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