Sift vs Wyllo:Which is searched more?
In September 2026, Wyllo had more branded searches than Sift among ecommerce fraud prevention platforms worldwide. Wyllo had about 3,780 branded searches, while Sift had 590. Wyllo made up 10.9% of all ecommerce fraud prevention platform searches we track, and Sift accounted for 1.7%. These are worldwide searches for English-language branded terms.
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Is Sift or Wyllo more popular in search?
Compare services and tools used to detect and prevent fraudulent ecommerce orders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Wyllo, Sift. The figures are in the table below the chart.
View monthly share of searches table
| Month | Forter | Riskified | Signifyd | ClearSale | Wyllo | Kount | Sift |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.5% | 19.9% | 13.3% | 20% | 10% | 8.8% | 2.5% |
| Nov 2025 | 28.2% | 22.3% | 12.1% | 18.2% | 8.8% | 8% | 2.4% |
| Dec 2025 | 29.5% | 23.4% | 12.7% | 15.6% | 9.7% | 6.9% | 2.1% |
| Jan 2026 | 33.1% | 21.5% | 11.7% | 14.4% | 9.3% | 7.7% | 2.3% |
| Feb 2026 | 31.3% | 20.1% | 13.4% | 16.5% | 9.1% | 7.3% | 2.2% |
| Mar 2026 | 26.1% | 20.7% | 13.8% | 16.8% | 12.7% | 7.4% | 2.5% |
| Apr 2026 | 29.1% | 18.8% | 15.4% | 15.4% | 11.9% | 6.8% | 2.5% |
| May 2026 | 30% | 19.5% | 13% | 15.9% | 12.5% | 7.1% | 2.1% |
| Jun 2026 | 26.7% | 17.3% | 26% | 11.6% | 10.3% | 6.3% | 1.9% |
| Jul 2026 | 26.4% | 17.1% | 25.7% | 11.4% | 10.4% | 7.5% | 1.5% |
| Aug 2026 | 27.7% | 18% | 22.1% | 12% | 10.7% | 7.9% | 1.6% |
| Sep 2026 | 24.1% | 23.3% | 19% | 12.7% | 10.9% | 8.3% | 1.7% |
How has the Sift and Wyllo comparison changed over the last 12 months?
3 findings
- Wyllo was ahead of Sift in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sift’s share of searches among ecommerce fraud prevention platforms worldwide moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 1K to 590.
- Across the 12 months ending September 2026, Wyllo’s share of searches among ecommerce fraud prevention platforms worldwide moved from 10% to 10.9%, and its estimated monthly branded searches moved from 4.1K to 3.8K.
How did search popularity change for ecommerce fraud prevention platforms worldwide in September 2026?
2 changes
Wyllo’s share of searches among ecommerce fraud prevention platforms worldwide has gained ground for 3 months in a row, from 10.3% to 10.9% in September 2026.
Estimated monthly branded searches for Sift worldwide fell 41% over 12 measured months, from 1K to 590 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Sift’s and Wyllo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ecommerce fraud prevention platforms
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