Kount vs Sift:Which is searched more?
In August 2026, Kount had more branded searches than Sift among fraud detection platforms worldwide. Kount was estimated to have 2.9K branded searches compared to Sift’s 590, and held a 10.1% Share of Search versus Sift’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kount or Sift?
Compare the platforms used to detect payment fraud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kount, Sift. The figures are in the table below the chart.
View monthly share of search table
| Month | Kount | Sift |
|---|---|---|
| Oct 2025 | 12.4% | 3.4% |
| Nov 2025 | 10.7% | 3.3% |
| Dec 2025 | 9.1% | 2.7% |
| Jan 2026 | 9.9% | 3% |
| Feb 2026 | 9.7% | 2.9% |
| Mar 2026 | 10.3% | 3.6% |
| Apr 2026 | 9.2% | 3.4% |
| May 2026 | 9.7% | 2.9% |
| Jun 2026 | 7.9% | 2.4% |
| Jul 2026 | 9.4% | 1.9% |
| Aug 2026 | 10.1% | 2% |
| Sep 2026 | — | — |
How has the Kount and Sift comparison changed over the last 12 months?
3 findings
- Kount was ahead of Sift in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kount’s estimated Share of Search among fraud detection platforms worldwide moved from 12.4% to 10.1%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 11 months ending August 2026, Sift’s estimated Share of Search among fraud detection platforms worldwide moved from 3.4% to 2%, and its estimated monthly branded searches moved from 1K to 590.
How did search popularity change for fraud detection platforms worldwide in August 2026?
2 changes
In August 2026, Kount gained estimated Share of Search among fraud detection platforms worldwide, from 9.4% to 10.1%.
Estimated monthly branded searches for Sift worldwide fell 41% over 11 measured months, from 1K to 590 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kount’s and Sift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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