How popular isSephora Collection?
In September 2026, people searched for Sephora Collection by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 1.8% of all global concealer brush brand searches, placing Sephora Collection sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about concealer brush brands, Sephora Collection appeared in all answers and was the fourth most recommended of the six.
Sephora Collection is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.
Rare BeautyShare of searches 53.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
e.l.f.Share of searches 16%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
HourglassShare of searches 15.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
MACShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Sephora CollectionShare of searches 1.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
Follow Sephora Collection and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top concealer brush brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sephora Collection appeared in all five answers. Sephora Collection is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Real Techniques1st- Rare Beauty2nd
- Hourglass3rd
- Sephora Collection4th
- e.l.f.5th
- MAC–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Real Techniques5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sephora Collection5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rare Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hourglass3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- e.l.f.1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MAC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about concealer brush brands
5 answers
Asked ChatGPT
“Which concealer brush brand should I buy?”
Asked ChatGPT
“What are the best concealer brush brands?”
Asked ChatGPT
“What's the best concealer brush brand for precise blending?”
Searched Google, AI Overview
“best concealer brush”
Searched Google, AI Overview
“concealer brush for under eyes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which concealer brush brands compete with Sephora Collection?
Share of searches by month for Rare Beauty, e.l.f., Hourglass, MAC, Real Techniques, Sephora Collection. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rare Beauty | e.l.f. | Hourglass | MAC | Real Techniques | Sephora Collection |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.4% | 14.8% | 12.3% | 5.4% | 5.4% | 1.6% |
| Nov 2025 | 63.2% | 10.4% | 13.6% | 5.7% | 5.7% | 1.4% |
| Dec 2025 | 60.3% | 12.1% | 12.9% | 6.6% | 6.6% | 1.3% |
| Jan 2026 | 60.5% | 12.1% | 15.1% | 5.4% | 5.4% | 1.3% |
| Feb 2026 | 60.1% | 12.1% | 14.5% | 6.6% | 5.4% | 1.3% |
| Mar 2026 | 58.2% | 14.3% | 14.5% | 6.4% | 5.2% | 1.3% |
| Apr 2026 | 58.1% | 14.2% | 14.5% | 6.4% | 5.2% | 1.6% |
| May 2026 | 53% | 19.4% | 13.2% | 7.1% | 5.8% | 1.4% |
| Jun 2026 | 51.6% | 18.9% | 15.2% | 6.9% | 5.7% | 1.7% |
| Jul 2026 | 59.2% | 14.5% | 12.1% | 6.5% | 5.3% | 2.4% |
| Aug 2026 | 53.4% | 16% | 15.7% | 7.2% | 5.9% | 1.8% |
| Sep 2026 | 53.4% | 16% | 15.7% | 7.2% | 5.9% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.4% | 550K | 0% | 0 points | |
| 2, held 2nd | 16% | 165K | 0% | 0 points | |
| 3, held 3rd | 15.7% | 162K | 0% | 0 points | |
| 4, held 4th | 7.2% | 74K | 0% | 0 points | |
| 5, held 5th | 5.9% | 60.5K | 0% | 0 points | |
| 6, held 6th | 1.8% | 18.1K | 0% | 0 points |
53.4%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.
2.
e.l.f.16%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
15.7%
Held 3rd. 162K estimated branded searches, 0% vs prior month. Share 0 points.
4.
MAC7.2%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
5.9%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
1.8%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Sephora Collection and its closest rivals
Every comparison with Sephora Collection
5 comparisons
How has branded search demand for Sephora Collection changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sephora Collection worldwide fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Sephora Collection’s share of searches among concealer brush brands worldwide peaked at 2.4% in July 2026 and was lowest at 1.3% in March 2026.
How did search popularity change for concealer brush brands worldwide in September 2026?
4 changes
Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
Estimated monthly branded searches for Sephora Collection worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Real Techniques worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
Estimated monthly branded searches for e.l.f. worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
How are Sephora Collection’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Sephora Collection’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sephora collection
Who owns Sephora Collection?
Sephora Collection is owned by Sephora. Brandwave also tracks Sephora, owned by the same company, worldwide.
Do you work for Sephora Collection? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sephora Collection your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.