Brandwave

How popular isSeek by iNaturalist?

In September 2026, people searched for Seek by iNaturalist by name about 3,600 times worldwide, an 18.2% decrease from the previous year. These searches made up 3.4% of all global plant identification app searches, placing Seek by iNaturalist fourth out of eight apps. When we asked both ChatGPT and Google AI Overviews about plant identification apps, Seek by iNaturalist appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Seek by iNaturalist is the fourth most searched of 8 competitors and the third most recommended in AI answers.

  1. PictureThisShare of searches 46.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. PlantNetShare of searches 38.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Pl@ntNetShare of searches 5.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Seek by iNaturalistShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. BlossomShare of searches 2.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top plant identification apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Seek by iNaturalist was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Seek by iNaturalist is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PictureThis1st
  2. PlantNet2nd
  3. Seek by iNaturalist3rd
  4. Pl@ntNet4th
  5. Blossom–
  6. Planta–
  7. PlantSnap–
  8. LeafSnap–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PictureThis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PlantNet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seek by iNaturalist3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pl@ntNet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blossom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PlantSnap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LeafSnap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plant identification apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which plant identification apps compete with Seek by iNaturalist?

Seek by iNaturalist against plant identification apps worldwide, by month

Share of searches by month for PictureThis, PlantNet, Pl@ntNet, Seek by iNaturalist, Blossom. The figures are in the table below the chart.

View monthly share of searches table
MonthPictureThisPlantNetPl@ntNetSeek by iNaturalistBlossomPlantaPlantSnapLeafSnap
Oct 202551.2%34.3%3.1%2.5%1.6%1.1%4.6%1.6%
Nov 202551.6%34.5%3.1%2%2%1.3%3.8%1.7%
Dec 202565.3%23.9%2.1%1.7%2.1%1.2%2.6%1.2%
Jan 202659%26.4%3.5%2.3%2.9%1.5%2.9%1.5%
Feb 202655.2%30.2%3.3%1.7%4%1.7%2.6%1.2%
Mar 202650.8%34%3.7%3%3%1.6%2.5%1.3%
Apr 202646.7%38.2%4.2%2.8%2.8%1.5%2.3%1.5%
May 202647.6%38.9%3.5%2.3%2.3%1.5%1.9%1.9%
Jun 202653.3%35.6%2.6%2.1%2.1%1.4%1.4%1.4%
Jul 202656.5%30.9%2.7%2.7%2.7%1.5%1.5%1.5%
Aug 202658.6%26.2%4.3%4.3%2.9%1.5%1.3%1%
Sep 202646.5%38.1%5.1%3.4%2.7%1.5%1.5%1.2%
  1. Held 1st. 49.5K estimated branded searches, -33.1% vs prior month. Share -12.1 points.

  2. 2.PlantNet

    38.1%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +11.9 points.

  3. 3.Pl@ntNet

    5.1%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. Held 4th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.9 points.

  5. 5.Blossom

    2.7%

    Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

  6. 6.Planta

    1.5%

    Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

  7. 7.PlantSnap

    1.5%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.LeafSnap

    1.2%

    Held 8th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Seek by iNaturalist and its closest rivals

Every comparison with Seek by iNaturalist

7 comparisons

How has branded search demand for Seek by iNaturalist changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Seek by iNaturalist worldwide fell from 4.4K to 3.6K.
  • Across the 12 months ending September 2026, Seek by iNaturalist’s share of searches among plant identification apps worldwide increased from 2.5% to 3.4%.
  • Across the 12 months ending September 2026, Seek by iNaturalist’s share of searches among plant identification apps worldwide peaked at 4.3% in August 2026 and was lowest at 1.7% in December 2025.
  • Across the 12 months ending September 2026, Seek by iNaturalist rose from 5th to 4th among plant identification apps worldwide.

How did search popularity change for plant identification apps worldwide in September 2026?

6 changes
  1. In September 2026, PlantNet gained share of searches among plant identification apps worldwide, from 26.2% to 38.1%.

  2. In September 2026, Pl@ntNet gained share of searches among plant identification apps worldwide, from 4.3% to 5.1%.

  3. In September 2026, PictureThis lost share of searches among plant identification apps worldwide, from 58.6% to 46.5%.

  4. In September 2026, Seek by iNaturalist lost share of searches among plant identification apps worldwide, from 4.3% to 3.4%.

  5. Estimated monthly branded searches for PlantSnap worldwide fell 80.2% over 12 measured months, from 8.1K to 1.6K in September 2026.

  6. Estimated monthly branded searches for LeafSnap worldwide fell 55.2% over 12 measured months, from 2.9K to 1.3K in September 2026.

How are Seek by iNaturalist’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Seek by iNaturalist’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • seek by inaturalist

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How the Brand Demand Index is measured

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Is Seek by iNaturalist your brand?

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