Brandwave

Blossom vs Seek by iNaturalist:Which is more popular?

In September 2026, Seek by iNaturalist had more branded searches than Blossom among plant identification apps worldwide. Seek by iNaturalist had about 3,600 branded searches, while Blossom had 2,900. Seek by iNaturalist made up 3.4% of all plant identification app searches we track, and Blossom accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about plant identification apps, Seek by iNaturalist appeared in three of the five answers and Blossom in none.

Among plant identification apps worldwide in September 2026

Who do people search for more?

Seek by iNaturalist, about 24% more searches than Blossom

Seek by iNaturalist 3.6K searchesBlossom 2.9K searches

Who does AI mention more?

Seek by iNaturalist, mentioned in 3 of 5 answers, Blossom in 0

Seek by iNaturalist in 3 of 5Blossom in 0 of 5

Who does AI recommend more?

Seek by iNaturalist, the only one of the two named

Seek by iNaturalist first in 3Blossom never named

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Top plant identification apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Seek by iNaturalist was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Blossom did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PictureThis1st
  2. PlantNet2nd
  3. Seek by iNaturalist3rd
  4. Pl@ntNet4th
  5. Blossom–
  6. Planta–
  7. PlantSnap–
  8. LeafSnap–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PictureThis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PlantNet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seek by iNaturalist3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pl@ntNet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blossom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PlantSnap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LeafSnap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plant identification apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Blossom or Seek by iNaturalist more popular in search?

This chart shows how often people search Google for Blossom and Seek by iNaturalist by name. Each line represents a brand's share of searches for all eight plant identification apps we track, month by month, from English-language searches worldwide.

Blossom and Seek by iNaturalist among plant identification apps worldwide, by month

Share of searches by month for Seek by iNaturalist, Blossom. The figures are in the table below the chart.

View monthly share of searches table
MonthPictureThisPlantNetPl@ntNetSeek by iNaturalistBlossomPlantaPlantSnapLeafSnap
Oct 202551.2%34.3%3.1%2.5%1.6%1.1%4.6%1.6%
Nov 202551.6%34.5%3.1%2%2%1.3%3.8%1.7%
Dec 202565.3%23.9%2.1%1.7%2.1%1.2%2.6%1.2%
Jan 202659%26.4%3.5%2.3%2.9%1.5%2.9%1.5%
Feb 202655.2%30.2%3.3%1.7%4%1.7%2.6%1.2%
Mar 202650.8%34%3.7%3%3%1.6%2.5%1.3%
Apr 202646.7%38.2%4.2%2.8%2.8%1.5%2.3%1.5%
May 202647.6%38.9%3.5%2.3%2.3%1.5%1.9%1.9%
Jun 202653.3%35.6%2.6%2.1%2.1%1.4%1.4%1.4%
Jul 202656.5%30.9%2.7%2.7%2.7%1.5%1.5%1.5%
Aug 202658.6%26.2%4.3%4.3%2.9%1.5%1.3%1%
Sep 202646.5%38.1%5.1%3.4%2.7%1.5%1.5%1.2%

How has the Blossom and Seek by iNaturalist comparison changed over the last 12 months?

3 findings

How did search popularity change for plant identification apps worldwide in September 2026?

1 change
  1. In September 2026, Seek by iNaturalist lost share of searches among plant identification apps worldwide, from 4.3% to 3.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blossom’s and Seek by iNaturalist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blossom

1 branded search term

  • blossom plant

Seek by iNaturalist

1 branded search term

  • seek by inaturalist

How the Brand Demand Index is measured

Other head-to-heads among plant identification apps

Creator with pink hair and a pink jacket

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