Blossom vs Seek by iNaturalist:Which is more popular?
In September 2026, Seek by iNaturalist had more branded searches than Blossom among plant identification apps worldwide. Seek by iNaturalist had about 3,600 branded searches, while Blossom had 2,900. Seek by iNaturalist made up 3.4% of all plant identification app searches we track, and Blossom accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about plant identification apps, Seek by iNaturalist appeared in three of the five answers and Blossom in none.
Who do people search for more?
Seek by iNaturalist, about 24% more searches than Blossom
Who does AI mention more?
Seek by iNaturalist, mentioned in 3 of 5 answers, Blossom in 0
Who does AI recommend more?
Seek by iNaturalist, the only one of the two named
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Top plant identification apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Seek by iNaturalist was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Blossom did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PictureThis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- PlantNet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Seek by iNaturalist3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pl@ntNet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Blossom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Planta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PlantSnap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LeafSnap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about plant identification apps
5 answers
Asked ChatGPT
“Which plant identification app should I use?”
Asked ChatGPT
“What are the best plant identification apps?”
Asked ChatGPT
“What's the best plant identification app for identify garden plants?”
Searched Google, AI Overview
“plant identification apps”
Searched Google, AI Overview
“best plant id app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Blossom or Seek by iNaturalist more popular in search?
This chart shows how often people search Google for Blossom and Seek by iNaturalist by name. Each line represents a brand's share of searches for all eight plant identification apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Seek by iNaturalist, Blossom. The figures are in the table below the chart.
View monthly share of searches table
| Month | PictureThis | PlantNet | Pl@ntNet | Seek by iNaturalist | Blossom | Planta | PlantSnap | LeafSnap |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 34.3% | 3.1% | 2.5% | 1.6% | 1.1% | 4.6% | 1.6% |
| Nov 2025 | 51.6% | 34.5% | 3.1% | 2% | 2% | 1.3% | 3.8% | 1.7% |
| Dec 2025 | 65.3% | 23.9% | 2.1% | 1.7% | 2.1% | 1.2% | 2.6% | 1.2% |
| Jan 2026 | 59% | 26.4% | 3.5% | 2.3% | 2.9% | 1.5% | 2.9% | 1.5% |
| Feb 2026 | 55.2% | 30.2% | 3.3% | 1.7% | 4% | 1.7% | 2.6% | 1.2% |
| Mar 2026 | 50.8% | 34% | 3.7% | 3% | 3% | 1.6% | 2.5% | 1.3% |
| Apr 2026 | 46.7% | 38.2% | 4.2% | 2.8% | 2.8% | 1.5% | 2.3% | 1.5% |
| May 2026 | 47.6% | 38.9% | 3.5% | 2.3% | 2.3% | 1.5% | 1.9% | 1.9% |
| Jun 2026 | 53.3% | 35.6% | 2.6% | 2.1% | 2.1% | 1.4% | 1.4% | 1.4% |
| Jul 2026 | 56.5% | 30.9% | 2.7% | 2.7% | 2.7% | 1.5% | 1.5% | 1.5% |
| Aug 2026 | 58.6% | 26.2% | 4.3% | 4.3% | 2.9% | 1.5% | 1.3% | 1% |
| Sep 2026 | 46.5% | 38.1% | 5.1% | 3.4% | 2.7% | 1.5% | 1.5% | 1.2% |
How has the Blossom and Seek by iNaturalist comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Blossom took it in December 2025, Seek by iNaturalist took it in August 2026.
- Across the 12 months ending September 2026, Blossom’s share of searches among plant identification apps worldwide moved from 1.6% to 2.7%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Seek by iNaturalist’s share of searches among plant identification apps worldwide moved from 2.5% to 3.4%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for plant identification apps worldwide in September 2026?
1 change
In September 2026, Seek by iNaturalist lost share of searches among plant identification apps worldwide, from 4.3% to 3.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blossom’s and Seek by iNaturalist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blossom
1 branded search term
- blossom plant
Seek by iNaturalist
1 branded search term
- seek by inaturalist
Other head-to-heads among plant identification apps

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