Brandwave

Pl@ntNet vs Seek by iNaturalist:Which is more popular?

In September 2026, Pl@ntNet had more branded searches than Seek by iNaturalist among plant identification apps worldwide. Pl@ntNet had about 5,400 branded searches, while Seek by iNaturalist had 3,600. Pl@ntNet made up 5.1% of all plant identification app searches we track, and Seek by iNaturalist accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about plant identification apps, Seek by iNaturalist appeared in three of the five answers and Pl@ntNet in two. Seek by iNaturalist was mentioned before Pl@ntNet in three out of four answers that named either.

Among plant identification apps worldwide in September 2026

Who do people search for more?

Pl@ntNet, about 50% more searches than Seek by iNaturalist

Pl@ntNet 5.4K searchesSeek by iNaturalist 3.6K searches

Who does AI mention more?

Seek by iNaturalist, mentioned in 3 of 5 answers, Pl@ntNet in 2

Seek by iNaturalist in 3 of 5Pl@ntNet in 2 of 5

Who does AI recommend more?

Seek by iNaturalist, named ahead of Pl@ntNet in 3 of 4 answers

Seek by iNaturalist first in 3Pl@ntNet first in 1

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Top plant identification apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Seek by iNaturalist was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Pl@ntNet was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Seek by iNaturalist was listed before Pl@ntNet in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PictureThis1st
  2. PlantNet2nd
  3. Seek by iNaturalist3rd
  4. Pl@ntNet4th
  5. Blossom–
  6. Planta–
  7. PlantSnap–
  8. LeafSnap–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PictureThis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PlantNet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seek by iNaturalist3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pl@ntNet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blossom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PlantSnap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LeafSnap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plant identification apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Pl@ntNet or Seek by iNaturalist more popular in search?

This chart shows how often people search Google for Pl@ntNet and Seek by iNaturalist by name. Each line represents a brand's share of searches for all eight plant identification apps we track, month by month, from English-language searches worldwide.

Pl@ntNet and Seek by iNaturalist among plant identification apps worldwide, by month

Share of searches by month for Pl@ntNet, Seek by iNaturalist. The figures are in the table below the chart.

View monthly share of searches table
MonthPictureThisPlantNetPl@ntNetSeek by iNaturalistBlossomPlantaPlantSnapLeafSnap
Oct 202551.2%34.3%3.1%2.5%1.6%1.1%4.6%1.6%
Nov 202551.6%34.5%3.1%2%2%1.3%3.8%1.7%
Dec 202565.3%23.9%2.1%1.7%2.1%1.2%2.6%1.2%
Jan 202659%26.4%3.5%2.3%2.9%1.5%2.9%1.5%
Feb 202655.2%30.2%3.3%1.7%4%1.7%2.6%1.2%
Mar 202650.8%34%3.7%3%3%1.6%2.5%1.3%
Apr 202646.7%38.2%4.2%2.8%2.8%1.5%2.3%1.5%
May 202647.6%38.9%3.5%2.3%2.3%1.5%1.9%1.9%
Jun 202653.3%35.6%2.6%2.1%2.1%1.4%1.4%1.4%
Jul 202656.5%30.9%2.7%2.7%2.7%1.5%1.5%1.5%
Aug 202658.6%26.2%4.3%4.3%2.9%1.5%1.3%1%
Sep 202646.5%38.1%5.1%3.4%2.7%1.5%1.5%1.2%

How has the Pl@ntNet and Seek by iNaturalist comparison changed over the last 12 months?

3 findings

How did search popularity change for plant identification apps worldwide in September 2026?

2 changes
  1. In September 2026, Pl@ntNet gained share of searches among plant identification apps worldwide, from 4.3% to 5.1%.

  2. In September 2026, Seek by iNaturalist lost share of searches among plant identification apps worldwide, from 4.3% to 3.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Pl@ntNet’s and Seek by iNaturalist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pl@ntNet

1 branded search term

  • pl ntnet

Seek by iNaturalist

1 branded search term

  • seek by inaturalist

How the Brand Demand Index is measured

Other head-to-heads among plant identification apps

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